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TETRAPAK

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					TETRA PAK LIMITED

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Preface

This report is made to do an audit on organization’s strengths and weaknesses. The report helps us to evaluate that how company evaluate their internal enviroment.The other thing is to see the practical application of what we have studied in Strategic Marketing subject. For the fulfillment of above mentioned purposes we visited Tetra Pak for information about TETRA PAK the well known packaging company in Pakistan. Generally known for their specialization in the quality of tissues, hygienic packaging solutions, etc. We gathered all the information about them and are stated in this report.

ACKNOWLEDGEMENT

First of all we will like to thank Almighty Allah who enabled us to complete this project successfully. Secondly we will like to thank our respected teacher Mrs. I Fatima who helped us right from the first step till the last one. He made us to work in such a way that our work becomes best among the all. And finally we will like to thank Mrs……………. who gave as all that information which we needed.

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INTRODUCTION
The first Tetra Classic package - and Tetra Pak's first ever commercial product - was launched in 1952. Up until this point, both milk and cream had been sold loose over the counter or in glass bottles. When manual service in the shops began to be replaced by selfservice, the need arose for a practical, manageable type of package, that could replace glass bottles and loose milk sales. At the same time the demands for better hygiene increased. The new packaging system was extremely cost efficient to produce, and enabled an optimal use of material. But now Tetra Classic is enjoying a comeback, with serious investments in new products and markets. One important strategic step occurred in 1999 when Tetra Pak decided to invest in the "Emerging Markets". It became evident that the demands of these new markets could be met by modernizing, revitalizing and adapting the Tetra Classic system Today we focus mainly on the school milk segment and beverages for out of home consumption. Other products that are now commonly sold in Tetra Classic Aseptic packages are tomato paste, ice lollies and fruit compotes. In 2002 Tetra Pak celebrated its 50th Anniversary.

“We have immense pride in what we have achieved in the past 50 years, a passion for what we do today, and a sense of vitality, optimism and anticipation for the future," said Mr. Shreiber, President and CEO of Tetra Pak.

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VISION
We commit to making food safe and available, everywhere.

MISSION STATEMENT

We work for and with our customers to provide preferred processing and packaging solutions for food.

We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed.

We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship.

Motto
“Protects what’s good”

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Key values and culture Core values:
In the absence of detailed rules and regulations, our corporate culture helps guide our decisions. The fundamental core values within Tetra Pak relate to our corporate culture, serve to keep our team together and give us a true competitive advantage.

Freedom with accountability:
Freedom with accountability characterizes our working lives. We believe each Tetra Pak employee should have the power to take initiatives to develop and improve our business, sharing knowledge with our colleagues - and we act as if the company was our own. But with the freedom, we accept the responsibility to act always in the best interests of Tetra Pak.

Partnership with customers, suppliers and colleagues:
Partnership with customers, suppliers and colleagues is our second core value. We want our customers to see us as proactive business partners, using our global expertise in food processing and packaging to meet their needs, add value and deliver competitive advantage. We want our suppliers to speak of our high regard for quality in everything we do. With our colleagues, we focus on positive outcomes and on creating a good working climate, sharing knowledge and common goals. We remember that partnership at all levels also means listening, recognizing and learning from the achievements of others.

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TETRA PAK LIMITED ORGANOGRAM
FORMAL STRUCTURE
BOARD OF DIRECTORS

EXECUTIVE BOARD

MANAGING DIRECTOR

ADVISOR

GENERAL MANAGER & DIRECTOR

CD PLANT KARACHI

DY. GENERAL MANAGER & DIRECTOR

BU CARTON PP&L FLEXIBLE

MILL MANAGER

FINANCE MANAGER

I.T MANAGER

TECHNICAL MANAGERS POWER MECHANICAL

RD& MANAGER

LIAISON & ADMIN MANAGER

IR MANAGER

Q&ES MANAGER

PRODUCT MANAGER PBD

MARKETING MANAGER

HRD MANAGER

CONSUMER PRODUCT MANAGER

CSD MANAGER

STORES & INVENTORY MANAGER

GROUP BRAND MANAGER

COMMERCIAL MANAGER

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SWOT ANALYSIS AUDIT
Strengths:
             Tetra Pak Limited is a public limited company listed in the stock exchanges of Lahore, Karachi and Islamabad. Tetra Pak has backward linkages. It has its own paper & Board Mill, which is producing all types of package material. The company has the capacity to produce the complete range of packaging and have operation on a vary large scale. None of its competitors has so wider operations and so deep range of tetra Pak. It is having the best positive image & reputation for quality packaging products in Pakistan. It is having the most advanced, sophisticated & up to date machinery in Pakistan and even in Asia. Due to mass production the cost is reduced and the company enjoys economies of scales. It has ISO 9002 quality assurance certificate in five different lines or divisions. It is enjoying approximately 25% market share, which is greater than any other company in this business. The company is having its own Power generation Plant. It has an advanced management information system, System Application and company in data processing (SAP). Tetra Pak Limited has a well-established name in Pakistan. Its brand is widely accepted as a symbol of quality. Tetra Pak team has access to a vast network of over 200 engineers worldwide that are working on similar projects. For instance, our data-base of products gives access to over 3,000 food products including their physical properties for proper sizing of equipment. We are accessible. Tetra Pak Technical Service is almost 3,000 employees working in more than 165 countries.



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Weaknesses:
        Cannot take small orders. High prices of the products, which they produce. Lack of motivation from getting an order to its completion is very lengthy with a new customer. There is a lack of communication between different departments of the company. Mostly the orders are not completed on time, due to the communication gap between the marketing people and the production people. When the states executives go out on customer’s visits, there is no one in the department, who in his absence, may deal with his allotted customers. There is high employee turn over in particular in the executives’ posts. The promotion process is very slow in the company.

Recommendation:
       They should follow the informal structure for communication and used formally when problem occurs. Should also consider small orders for future benefits to keep in mind the company potential. The Employee Promotion Procedure should be improved and the Employees should be motivated. Being an environment friendly company, they should minimize the effects of harmful gases produced during processing. Many products are transported over long distances and they need protection against extreme conditions like flood, Earth quake etc. Friendly environment should be encouraged between employees so, they can openly express their views and brain storming can take place. re

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References
http://www.tetrapak.com/about_tetra_pak/the_company/vision_and_mission/pages/default. aspx http://www.tetrapak.com/about_tetra_pak/the_company/core_values/pages/default.aspx

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Umair Sheikh Umair Sheikh BBA and MBA Education
About Hi, Are you looking for assignment and term reports? then I can make your assignments and term reports. Please email me for further details: Email: umair_sheikh2002@hotmail.com Thanks.