Learning Center
Plans & pricing Sign in
Sign Out

Reality TV Pilot for Permanent Makeup Becomes “Reality”


									Permanent Press
News and Views for the Permanent Cosmetics Professional

The American Institute of Intradermal Cosmetics

IICE 2009 Tickets Soar During Soft Economy
The International Intradermal Cosmetic Expo has a reputation for being the most comprehensive hands-on training event for permanent makeup practitioners. Despite a sluggish economy and cut backs in consumer spending, IICE 2009 tickets are in high demand. “If you want to reserve your space for our popular Hands-on Concourses and Specialty Training classes during IICE 2009, you should do it now,” warns Twyla Millican, Premier Pigments General Manager and IICE 2009 Show Director. “We have very few tickets left for the lectures and media forum and our popular Concourses and Specialty Workshops are expected to sell out well before the event begins.” IICE annually attracts top technicians from the global permanent cosmetics community. The North Texas location will introduce many new technicians to IICE and to the latest innovations in tools and techniques. IICE is the only place where technicians can get hands-on training and save money and time by taking advantage of IICE-only product specials; attend specialty workshops and network with a veritable “who’s who” in the permanent cosmetics industry.
Continued on page 2

Premier Pigments Slams Claim “Michael Jackson Didn’t Want to be Black”
Permanent cosmetic pioneer, Sandi Hammons, and her company, Premier Pigments, the manufacturer of the permanent makeup worn by the late Michael Jackson, are speaking out against widespread assertions that “Michael Jackson didn’t want to be black.” Arlington, TX (PRWEB Reprinted) July 7, 2009 - Permanent cosmetic pioneer and celebrity permanent makeup artist, Sandi Hammons, and her company, Premier Pigments, the manufacturer of the permanent makeup worn by the late Michael Jackson, are speaking out against widespread assertions that “Michael Jackson didn’t want to be black.” “That is so far from the truth,” says Hammons. “Anyone making those assertions obviously doesn’t understand the disease Michael suffered from or the treatment options available to him.” Michael Jackson was diagnosed in 1986 with vitiligo, a chronic skin disease that causes loss of pigment resulting in irregular pale patches of skin. Jackson openly discussed the disease in an interview with Oprah Winfrey in 1993 following accusations that he wanted to be white. His attempt to “set the record straight” was primarily ignored and rumors that “he didn’t want to be black” continued to plague him throughout much of his adult life. Most recently, the allegation was reportedly made by Quincy Jones, the record producer who collaborated with Michael Jackson on Thriller, Bad and Off the Wall. US Magazine reported Jones as saying that Jackson’s obsession with his appearance got to be “ridiculous. Chemical peels and all of it. And I don’t understand it,” he reportedly said. “But he obviously didn’t want to be black.”
Continued on page 2

Reality TV Pilot for Permanent Makeup Becomes “Reality”
HOLLYWOOD, CA - Two years ago, Sandi Hammons began researching reality TV for the purpose of promoting permanent cosmetics. Her plan was to find a way to support practitioners and their businesses by increasing public awareness and marketing permanent makeup through a televised reality show. She recently relocated to the Los Angeles area to begin working with veteran film and television producers on the project. (Read Sandi Hammons Lands Movie Deal and Reality TV Marketing Contest to Sandi Hammons; “You’re Hired!” on page 2 of this newsletter.) “There is no greater tool to affect public awareness and promote permanent makeup than reality television!” exclaims Hammons. “All we have to do to convince ourselves is to look at our predecessors in related industries.” Plastic Surgery - In its debut season, Nip/Tuck was the highest-rated new series on American basic cable, and the highest rated basic cable series of all time for the 18-49 and 25-54 age demographics. The show inspired the creation of another popular reality show featuring plastic surgery - Dr. 90210. A recent study published in Plastic and Reconstructive Surgery®, the official medical journal of the American Society of Plastic Surgeons (ASPS) denoted the influence reality shows have on the business of plastic surgery. According to the study, first-time patients seeking cosmetic plastic surgery are directly influenced to have surgery by the plastic surgery reality television shows they watch. The study indicated fifty-seven percent (57%) of patients were considered high-intensity viewers of plastic surgery shows, regularly watching at least one ongoing program.
Continued on page 2

• Sandi Hammons Lands Movie Deal – Page 3 • Reality TV Marketing Contest to Sandi Hammons: “You’re Hired!” – Page 3 • Ethnic Lips and Permanent Makeup – Page 3 • IICE Events & Certifications – Pages 4 & 5

• Ask The Expert – Page 6 • Boost Your Business With Brow Bone Highlights – Page 7 • Dry Needling Specialty Workshop – Page 8 • Prosperity Programming – Page 8

Premier Pigments Slams Claim “Michael Jackson Didn’t Want to be Black” Continued from page 1
Jones added he wasn’t sure why Jackson had such a deep-seated issue with the way he looked. “I’m just a musician and a record producer. I’m not a psychiatrist,” he said. “I don’t understand all that stuff. ”Sandi Hammons: “Few people understand the psychological trauma associated with the disease of vitiligo, including the physicians who treat it”. For the past twenty-five years, she has consulted with physicians and thousands of individuals who suffer from vitiligo. “There are even some medical professionals who still consider the disease to be nothing more than a cosmetic nuisance,” said Hammons, “But the truth is, many people diagnosed with the disease suffer greatly. A deep sense of shame and hopelessness (including depression and suicidal thoughts) along with a preoccupation with appearance and available treatments are really not uncommon. Vitiligo is especially traumatic for darker skinned individuals, as the contrast between pigmented and depigmented skin can be quite drastic.” Jackson was widely criticized for his use of bleaching medications and chemical peels. “What people don’t understand is that there are few, if any, treatments that are effective, especially for widespread cases like Michael’s.” There are three common types of treatment for vitiligo: 1. Repigmentation as in the case of PUVA and UV lights (Typically ineffective on widespread cases) 2. Micropigmentation (i.e. cosmetic tattooing - recommended on small areas that accept cosmetic pigment) 3. Depigmentation, as in the case of using bleaching creams to remove smaller pigmented areas (typically recommended for widespread cases similar to Jackson’s). Vitiligo affects 1% to 2% of the population. It is estimated that over 50 million people suffer from this little known and often misunderstood disease. The precise cause of the disease is complex and not fully understood. There is some evidence suggesting that it is caused by a combination of autoimmune, genetic and environmental factors. “Stress is definitely a contributing factor,” said Hammons. “Changing skin colors add even more stress, particularly if vitiligo develops on visible areas of the body, such as the face, hands, arms, feet, or on the genitals.” In some cultures there is a stigma attached to having vitiligo. Those affected with the condition are sometimes thought to be evil or diseased and are sometimes shunned by others in the community. People with vitiligo may feel depressed because of this stigma or because their appearance has changed dramatically. Hammons has great compassion for Jackson and his battle with the disease. “To deal with the psychological impact of this disease is significant; to deal with the very public and cruel opinions of others must have been overwhelming.” “Trauma drives addiction,” adds Hammons. “In my opinion, those who judged him unknowingly contributed to his preoccupation with appearance, his eventual addiction to cosmetic surgery and prescription drugs, and ultimately his early death. We all need to have more compassion for those who suffer from this baffling and misunderstood disease.”

Reality TV Pilot for Permanent Makeup Becomes “Reality”
Continued from page 1

Patients in the high-intensity category reported a greater influence from television and the media to pursue cosmetic plastic surgery, felt more knowledgeable about plastic surgery in general and believed plastic surgery reality TV shows were more similar to real life than low-intensity viewers did. In addition, four out of five people reported television directly influenced them to pursue a cosmetic plastic surgery procedure, with nearly one-third very much or moderately influenced. Shows considered in this study included Extreme Makeover (ABC), The Swan (FOX), I Want a Famous Face (MTV), Plastic Surgery: Before and After (TLC), Dr. 90210 (E!) and Miami Slice (Bravo). Tattooing - Miami Ink premiered in July 2007 and testament to its popularity is all the rival shows which it spawned, including L.A. Ink, London Ink and Rio Ink. L.A. Ink eventually surpassed Miami Ink in ratings and became TLC’s highest rated reality show. While there is little information to indicate the specific impact reality TV has on the business of tattooing, numerous studies indicate the increase in the popularity of tattooing ever since the first reality TV show featuring tattooing aired. In 2007, the US Food and Drug Administration estimated 45 million Americans are tattooed. A 2006 study reported by the Journal of the American Academy of Dermatology, suggested that 24% of Americans between 18 and 50 are tattooed; that’s almost one in four. Two surveys from 2003 suggested only 15% to 16% of U.S. adults had a tattoo. “Reality television will serve as an effective tool to promote permanent cosmetics and dispel some of the myths currently surrounding our industry,” said Hammons. “And too, permanent cosmetics has all of the components that make reality television successful, including controversies, challenges, drama, niche market, beauty and the very real aspect of changing people’s lives.” Hammons and her team of producers are currently seeking technicians, their clients and their stories, as well as plastic surgeons and other physicians to contribute to the PMU Reality project. Do you have a unique story to share that can benefit others? Did your client’s story touch you in a special way? Do you feel your talent is unique? Do you want your business to be featured on the show? Are you interested in investment opportunities related to the project? Are you interested in investing in our efforts to distribute the project? In what way(s) can you and/or your client(s) contribute to the project? The Permanent Makeup industry needs you and your contributions. Please email Sandi at

IICE 2009 Tickets Soar During Soft Economy

Continued from page 1

Sandi Hammons, founder and CEO of AIIC and Premier Pigments will kick off IICE 2009 on Friday morning, October 2nd, where she will make a surprise announcement and outline the state of an industry with a bright future in this year’s keynote speech. New Specialty Workshops taught at IICE 2009 include Dry Needling Advancements taught by Nora Barnard from South Africa and the Premier Color Consultant Certification class taught by Sandi Hammons and Carolyn Bendall. IICE 2009 also features many new artists and their techniques demonstrated during the Hands-on Advanced Cosmetic & Paramedical Concourses. “We were expecting a small turnout because of the soft economy but this year’s enrollment surprised us all,” said Millican. “Practitioners who assume this event will be similar to previous events or those who think they can get a ticket at the last minute will miss out this year.” Steve Pulliam, Premier Pigments Operations Manager: “Technicians are well aware of the need for continuing education; and that becomes even more relevant when business is slow. Those who improve their skills now will see their business rebound faster than their competition and usually leap ahead of them as the economy and business return to normal.” “It’s clear that permanent makeup remains one of the most solid industries in the United States. And given the current business climate, people have to be smart about where and how they do business; and our attendees are telling us that IICE is the right place to be,” said AIIC/Premier Pigments founder and CEO, Sandi Hammons. “North Texas is a terrific location for our trade show and educational conference. IICE offers attendees the opportunity to conduct business and network with industry leaders.” Hammons added. IICE 2009 promises to be an exciting information-packed and fun-filled weekend for those fortunate technicians who make preparations in advance and take the time to come to this year’s show.


1-800-642-1096 |

Sandi Hammons Lands Movie Deal
HOLLYWOOD, CA -- Her intention was to research a television pilot for the purpose of marketing the industry she helped to pioneer, but Hollywood movie producers also discovered in Sandi Hammons, a “creative visionary” with a track record of success in business and a desire to serve a greater purpose. 321 Entertainment signed Sandi Hammons as an executive producer for their latest movie project, Patriot Hunter. Patriot Hunter is an action thriller based on a true story about the search and recovery of a missing nuclear weapon. Veteran actor and producer, Kenneth Dixon, is the point producer for the movie. Known for his skills in distribution, he is also the executive producer for the movie Cover and Dee Pak Chopra’s How to Know God and The Seven Spiritual Laws of Success. The director for Patriot Hunter is Stewart Raffill, a British born filmmaker who has worked with many Academy Award winners, including Michael Douglas, Anthony Quinn, Angelica Houston and others. Hammons will also be working with Gus Blackmon, a 35-year veteran with Warner Brothers Studios and co-creator of the nationally syndicated television show (in its 11th year) the Judge Mathis Show. Blackmon helped to create the Warner Brothers Writers Workshop, influencing writers for Darma and Greg, Eve, Desperate Housewives and other popular television programs. Hammons will also serve as a consultant for marketing and merchandising for the project. For more information on the Patriot Hunter movie project, visit

Ethnic Lips and Permanent Makeup
ermanent makeup is becoming the new face of the 21st century. With our fast track lifestyle, women of today want to save time whenever and wherever they can. Eyebrows and eyeliner procedures have never been a big issue with women of color, but when it comes AIIC Master Instructor down to the lips, that is Sherel Truhan another subject. As the saying goes, the lighter the lips the better the result in achieving the true color of choice. Woman of color: African Americans, Asians, and Hispanics, to name a few, have some challenges because of melanin, the cells in the skin that provide color. The darker the complexion, the more melanin one has and the more melanin, the greater the risk of hyper-pigmentation. In ethnic lips hyper-pigmentation can look black, blue or purple especially with cool pigment colors. To achieve a satisfactory result you need to add corrector pigment to the cool color pigment or use a warm pigment. If the lips are too dark there are steps you need to take in order to brighten the lips: 1. Prime the lips with Blue Lip Corrector (about 2 or 3 good passes) 2. Choose a bright warm pigment, like La Tangerine, apply the pigment evenly (about 3 passes) to achieve a brighter color of choice. Note: A touch-up procedure may be required.


Reality TV Marketing Contest to Sandi Hammons; “You’re Hired!”
DEL MAR, CA – Next Productions has signed Sandi Hammons as executive producer for its new reality game show, The VP Contest™. She will also serve as a judge on the show. The VP Contest™ will film sales and marketing professionals competing for cash prizes and the chance at top executive positions. Contests in 26 cities across America will allow sponsors to provide products for contestants to sell as they fight to come back each week in an eliminationstyle contest. Watch as tempers flare, alliances are formed and smashed and cutthroat deals make or break these aspiring executives. Tension will mount as contestants fight it out to be “Best on the Front Line”. Filming is set to begin this fall. Dr. Ken Gora, CEO of Next Productions said, “The VP Contest is a community sales and marketing contest. It is also a business development program. We added Sandi Hammons to our team because she is masterful in marketing and business and she brings a wide range of skills to our program. She shares the vision of Next Productions and she understands the needs of our contestants, our sponsoring companies and the communities we work with.” Sandi Hammons is foremost known as a motivational speaker and pioneer of the permanent cosmetic industry. Her roles as a successful entrepreneur and emcee for industry events provided her with years of experience in front of the camera and behind the scenes. She has an intimate understanding of connecting and communicating with the media and the public. For more information on The VP Contest, visit

Hyperpigmentation after a full lip procedure with a cool pigment.

Correction with blue lip corrector and La Tangerine pigment.

Blue Lip Corrector

La Tangerine

1-800-642-1096 |


IICE2009 Events
Professional Speakers & Expert Panels
Nora Barnard Dr. Bob Motazedi Katrina Parker Vicki Hansen

• Physicians/ Medical Experts • Color Panels • Eyelash Extension Experts

• Professional Speakers • Expert Panels • Paramedical Experts

Tim Guthrie

Marilyn Byerly

Sherel Truhan

Debbie Allen

Specialty Cosmetic Concourse
Friday evening’s concourse will focus on cosmetic procedures. You will be able to mix and mingle as you move from one station to another to view and participate in a minimum of 8 different specialty hands-on trainings. This full night of advanced training will teach you many new advanced cosmetic procedures to add to your service offerings. It will enhance your skills and take you to the next level of aesthetic and technical excellence. Demonstrations include: • 3-D Brow Bone Highlights • Mucosal Makeovers • Eye Accents • French Eyeliner • Lip-liner • Full Lip Applications • Cheek Contouring • Color Corrections

Specialty Paramedical Concourse
On Saturday evening we will focus on paramedical procedures as you move from station to station to view and participate in a minimum of 8 different paramedical specialty hands-on trainings. This information-packed night of advanced training will give you the skills necessary to perform paramedical procedures professionally and will enable you to market yourself more effectively with plastic surgeons and dermatologists. Demonstrations include: • Areola Applications • Stretch Marks Strategies • Scar Revision • Vitiligo Camouflage • Face Lift Scar • Color Testing & Selections • Tummy Tuck Camouflage • Alopecia Art

Interactive Media Forum
Join us on both Friday and Saturday to participate in the all new Interactive Media Forum which is like a Grand Stage and Panel of Experts rolled into one. Our industry’s leading technicians will discuss cutting edge techniques in technology, education and intradermal cosmetics. Professionals at every level in the beauty and/or health care fields who are currently working in permanent makeup or considering moving into this fast growing field will learn valuable tools during these dynamic, action filled Interactive Media Forums. (One-on-One trainings, Specialty Concourses, Prosperity Programming Seminar, CE and CEU Classes, Specialty Workshops and Certification Courses are not included in the registration fee)

Animal Art
Animal Art is a new and exciting profession! This class will teach you how to market animal tattooing to veterinarians, registered breeders, show specialists, ranchers and the public in general. Learn various applications and benefits of permanent make-up for animals: including registration and identification markings, various cosmetic procedures for show animals, and targeting and tattooing areas for the purpose of cancer prevention. Anesthetics, machines, techniques and various applications will be covered in this class. Other topics include consent, considerations, procedure pricing, consultations and color selection. Don’t miss out on this ground floor opportunity. Animal Art is a niche market that can be very rewarding and easy to promote. This course includes lecture and certificate. Available October 4th.


For more information about IICE 2009, call 1-800-642-1096

IICE2009 Certifications
Sunday, October 4th

New This Year! Premier Color Consultant Certification Class
et in on the ground floor of a new niche market and add income to your business and value to your services. Become a fashion color expert and at the same time, provide a valuable tool to assist your clients with their most complementary color choices for permanent cosmetics! Sandi Hammons and Carolyn Bendall have created a unique color matching system that makes color selection simple, profitable and predictable. Carolyn and Sandi will offer pointers on how to market your new Sandi Hammons Carolyn Bendall skills as a PCC (Premier Color Consultant) and eliminate confusion when you select permanent makeup colors for your client. You will receive the benefit of getting in on the ground floor of a new career that offers a niche market within your community. You will learn to create a personalized Color Palette for your clients that will not only help you choose the perfect shade for permanent makeup applications but also provide your clients with the tools and expertise to utilize in everyday makeup and fashion choices. Spend less time doing touch-ups when you use the perfect shade on every client the first time! The class will also teach you how to show the client what the end result will look like during the color selection process, before the procedure begins! Your clients will appreciate your expertise as a color specialist as much as you will benefit from your new career as a fashion color consultant.


Together, we can save a life

This recognizes that has completed the requirements for

Janet Smith
conducted by

Bloodborne Pathogens John Doe

The American Red Cross recognizes this certificate as valid for 1 year from completion date.

Date completed


Bloodborne Pathogens Certification: A certified Red Cross Instructor will discuss vital information about managing the potential exposure to an infectious disease in the workplace. This training course teaches you what bloodborne pathogens are; how they are transmitted; how to protect yourself and your clients. Bloodborne pathogens training is required for all personnel who work with human blood, blood products, human tissues, fluids, or cells that are considered as “other” potentially infectious materials. Course contains lecture, training manual and certification. If you are a practicing permanent cosmetic technician most states require this certification. Bloodborne Pathogens Certification is also a prerequisite for all AIIC Courses and all hands-on training at IICE 2009. October 1st.

Masters Training & Certification:

Pigment Exchange


AIIC Masters Training and Certification Program allows you to demonstrate and document your skill and experience as a permanent cosmetic technician. The Masters Certification provides you with industry-recognized credentials that show you are an esthetic and technical leader in the field of permanent cosmetics. Candidates sitting for the AIIC Masters Certification Exam are required to perform a procedure in the practical portion of the board examination. The hands on demonstration of your skill is unique in the industry and affords your customers confidence that you are truly qualified to perform their procedures. Our certification allows you to maintain your independent status in the permanent cosmetic field. No dues, textbook, purchases or annual memberships are required. October 5th & 6th. Exchange your unwanted pigments from any manufacturer for a

Instructor Certification:

This intensive three-day course is available only to AIIC Certified Master Technicians (or those with equivalent training) who wish to demonstrate their procedure skill, learn new teaching skills and acquire credentials so that they can direct their own quality educational programs in permanent cosmetics. This course will address apprenticeship programs, one-on-on-training and presentations in both individual and group settings. You will learn how to create a curriculum that is effective and promotes excellence in permanent cosmetics. We will teach you how to educate and motivate others using our system tailored to your own personal teaching style. You will also learn the 5 steps of learning: Explanation, Demonstration, Expectation, Detection and Correction. October 7th – 9th. toward the purchase of Premier’s Concentrated Originals!




For more information about IICE 2009, call 1-800-642-1096


Ask the

with Sandi Hammons
Q: Sandi, now that you are involved in the entertainment industry, are you leaving permanent makeup behind? A: Absolutely not! I feel passionate about supporting practitioners and their businesses. There is no greater tool to affect public awareness and promote permanent makeup than film and television! Can you image the impact on all of our businesses if celebrities openly confessed to receiving permanent makeup procedures? Or if scenes in movies included endorsement of cosmetic tattooing from A-list stars? By increasing public awareness and marketing permanent makeup in a positive and professional way to a global audience, we can change the whole landscape of permanent cosmetic practice and everyone in the permanent makeup community benefits! Q: How do you plan to market permanent makeup in movies? A: Product placement advertising is a proven method of developing public awareness and service recognition. Producers often use creative visual and auditory techniques to promote products and services for investors and business. These methods can achieve a visceral impact far greater than any direct ad in any other medium. A script mention and/or a visual assertion of celebrity endorsement of a product in movies and TV shows can provide a powerfully effective way to enhance the image of permanent cosmetics and to make it universally acceptable to the public. I believe that we can create a groundswell of demand for permanent makeup that can make our business grow exponentially. Q: How can I contribute to the reality TV pilot program for permanent makeup? A: There is a lot that goes into producing a high quality production and you can help! To put a project of this magnitude together, we need business talent as well as creative talent. We need experts, volunteers and reality talent. We also need locations (i.e. spa, salon, physicians office, tattoo studio, etc.) Our producers are seeking stories that connect with the public in a way that evokes emotion, passion and transformation. Our casting directors are seeking talent from technicians and physicians who are comfortable in front of a camera and who can tell a story in a way that connects with our viewers. Contact Customer Service at 800-642-1096 for more information. Q: I would like my business to be considered in the PMU reality TV project. Is that possible? A: Yes. Please let us know and we will consider you and your practice. Q: Are you currently allowing qualified investors to participate in the exciting investment opportunities related to the PMU reality TV project? A: Absolutely! Chosen investors will have the opportunity to share in the financial rewards of this amazing opportunity!

Expert Expert

as one or two treatments. The class will be held twice: Friday Oct. 2nd, 2:00 – 4:00 PM and Sunday Oct. 4th, 9:00 – 11:00 AM. Q: What is the Animal Art workshop? A: Animal Art is a new and exciting profession! This class will teach you how to market animal tattooing to veterinarians, registered breeders, show specialists, ranchers and the public in general. Learn various applications and benefits of animal tattooing including registration and identification, cosmetic procedures for show animals and targeting and tattooing areas for cancer prevention. Animal Art is a niche market that can be very profitable and easy to promote. The class will be held Sunday Oct. 4th, 3:00 – 4:30 PM. Q: Are any hotels offering special discounts during IICE 2009? A: Yes. We have hotels offering rooms for as little as $60 a night. And travel accommodations have never been more affordable. Many airlines are running specials right now as well. This is the best training at the best price and will position you ahead of the competition as our economy starts to heat up again. Q: Is it true that One-on-One training is offered during IICE 2009? A: Yes! Customized, individualized, and hands-on, our Oneon-One training is offered before, during and after the IICE convention. This is ideal for anybody who is short on time, has specific questions or needs or wants a quick refresher. Our instructors are knowledgeable, professional and friendly. We work at your pace, concentrate on your areas of interest, and address your questions and concerns. Call customer service at 800-642-1096 for details. Q: What is required to participate in the Hands-on Training during IICE 2009? A: All who want to participate must have a current Bloodborne Pathogens certification. Please bring a copy of your certificate with you or mail, fax or email it in advance. For those needing a current certificate, we will offer a class on Oct. 1st, 6:00 – 8:00 PM the night before IICE begins. Q: What is Prosperity Programming and how much will it cost? A: This is our newest and most requested course and your last chance to take the course at a discounted price. Prosperity Programming is all about becoming successful in business and is especially valuable during these challenging economic times. Graduates from the class have been unanimous in their praise. It will be held September 30th - October 1st from 9:00 AM to 4:30 PM. The cost is $599, for a limited time it is only $299. Q: Will I receive a certificate for any of the trainings at IICE 2009? A: Yes! Separate certificates will be issued for IICE, all the Specialty Workshops, Concourses, Animal Art, Prosperity Programming as well as Premier Color Consultant, Masters and Instructors Certifications. Q: Will Premier do a pigment exchange at this year’s IICE? A: Yes. Bring all your unwanted colors from ANY manufacturer to IICE. For every bottle you trade in, we will give you $15 credit toward the purchase of any Premier Concentrated Original color. There is no limit to the number of bottles you can exchange.

We are also considering creative business partners with the desire, vision and qualifications to enhance our team of skilled and highly experienced professionals in the entertainment and merchandising industries. Q: Can I still get into the IICE 2009 Concourses and Specialty Workshops? A: Yes. However, we strongly suggest that you to reserve tickets to our concourses and specialty classes now. Please understand this convention is different from conventions in the past – technicians are clamoring to get into this convention. Our space is limited and we expect even the concourses and specialty classes to sell out early. Q: Can you tell me more about the Concourses A: Yes! The industry’s leading artists will perform procedures live. They will provide step-by-step instructions and handson training. During the Cosmetic Concourse (Friday, October 2nd from 6:00 – 10:00 PM) you will learn 3-D hairline strokes, mucosal eyeliner, eye accents, french eyeliner, lips tips and tricks, cheek contouring and color corrections. The Paramedical Concourse (Saturday, October 3rd from 6:00 – 10:00 PM) will teach you all about paramedical procedures, including: areolas, stretch mark camouflage, vitiligo camouflage, scar camouflage, alopecia art, hairline applications, and color testing and selection. Sign up for both Concourses and save $100.00 Q: Can you tell me more about becoming a Premier Color Consultant? A: Premier’s Color Consultant Certification program is brilliant! When image consultant, Carolyn Bendall first introduced me to her system for identifying complementary colors in fashion, I was impressed. And when we put our expertise together we created a unique color matching system for permanent makeup technicians that makes color selection simple, profitable and predictable! Additionally, it will teach you the business of consulting, including marketing and how to increase the bottom line profits to your business. In my opinion, this class is necessary to compete in the world of permanent makeup. The class is Sunday Oct. 4th, 9:00 – 11:00 AM. Q: Can you tell me more about the Dry Needling Workshop held at IICE 2009? A: Nora Barnard has created a new method of Dry Needling that is far superior to the techniques previously taught in the permanent cosmetic industry. Discard everything you have ever learned about Dry Needling. The new tools and techniques Nora brings to us from South Africa can minimize wrinkles and give your clients a more youthful appearance without traumatizing the skin. If you’re already doing permanent makeup, it’s a snap to learn and it can really add to your business. You will learn to mimic the results achieved with Botox, microdermabrasion, laser and skin peels with no down time, very little discomfort and results seen in as few


1-800-642-1096 |

Boost Your Business With 3-D Brow Bone Highlights
See Vicki demonstrate her 3-D Brow Bone Highlight technique during the Cosmetic Concourse at IICE 2009.
As a make up artist, I can purchase many brands of makeup at the aesthetic shows at wholesale prices. I love a bargain, but put me in the middle of Ulta, Sephora or Neimans, and I am every salesperson’s dream! As the dream shopper I love to try (and purchase) the latest trends. My favorite purchases are all about EYEBROWS! Have you noticed every top selling brow kit and every successful makeup artist touts the importance of the brow bone highlight to really enhance the brows? I pose a question for all permanent make up artists: How important are the eyebrows? If the “eyes are the windows to the soul” and the eyebrows frame the eyes, then the eyebrows are the most important feature on the face!
“The first thing I look at in a woman is her soul, and then I check her eyebrows.” Jamie Lee Curtis

The brow position can make or break a look. If you have placed the lateral eyebrow down, your client can look disapproving, sad, anxious or even fatigued. If the lateral brow is placed too high, your client can look forever surprised. If the medial brow is down, your client can look concerned, stern or unhappy. If the medial brow is up, the eternally curious or quizzical look may not be appropriate for every life. The perfect eyebrow: a classic shape, appropriate color, complimenting facial features while adding softness to your client’s face. The final step to a beautiful eyebrow is the brow bone highlight. Placement of color, transparency and client selection is very important! When choosing the perfect client for this technique make sure you avoid anyone who gets hyperpigmentation following any type of a wound. A darkened area above the eyebrow will detract from your beautiful eyebrows and give a heavy look to your client’s face. An easy way to assess hyperpigmentation history is to ask “If you get a pimple, ingrown hair or a cut, does your skin stay dark after the scab comes off?” Fairer complexions will turn pink, and then sometimes white while darker complexions will keep that dark spot for months. As permanent make up artists, our approach should be “less is more”. When we study permanent cosmetic color theory, we learn that white seems to float on the skin. Experience has taught us that white seems to stay FOREVER! When a client is interested in this extra touch, I let them know the color will not be obvious immediately. The redness of the skin seems to take over. That’s normal and to be expected. If we can see a lot of our highlight color, then too much color has been added. The softness of the highlight is more visible over time. REMEMBER: WE CAN ALWAYS GO BACK AND ADD MORE!

AIIC Master Instructor Vicki Hansen

Sheer 2

Case Study
3-D Brow Bone Highlights

The highlight color is directly applied below the arch of the eyebrow. Start the color directly below the eyebrow tattoo. Visualize a shape similar to a mini fried egg. Your oval shape will have a little more color concentration in the center (the yolk) just under the arch. The further out from the “yolk” the less color we implant. Highlight color should be very sheer and slightly visible at a distance, rather than a white area that overtakes the look of your beautiful permanent eyebrow. • Apply TLC for 20 minutes if you are only doing the highlight. If you were doing eyebrows with this procedure, the highlight is the final step and your patient should already be numb. • Start with a large cap, fill 1/2 with cosmetic dispersion, and add 1/2 SHEER 2. (DO NOT USE WHITE PIGMENTS. They are too light and will leave the area looking artificial.) Use your mini mixer for a thorough consistency. The success of this procedure is in the dispersion!


• Use a microbrush and apply color onto the desired highlighted area. • Select a #9 Magnum for Nouveau or a #7 magnum for coil. • Dip your needle (Machine on, of course) into your dispersed color. • Apply the dispersed color with a 90-degree angle (straight off the tip of the needle) and use pointillism overlapping the areas.

Immediately after

• Once the area is opened, Apply Duracaine for 6 minutes. The epinephrine will increase the numbing properties and reduce any bleeding. (I call it the MAGIC NUMBING GEL.) • Wipe the Duracaine off and apply color with your microbrush again and use a smooth brushing motion to smooth the color. • Apply the center highlight, with an oval or circular motion. This area is the place to add the majority of the color. The outer edges will only have a touch of color.


This process takes 5 minutes to do and it yields a very soft, subtle highlight. The “barely there” highlight will allow your procedures to be a step above the rest.

1-800-642-1096 |


Prosperity Programming Premier Pigments Sandi Hammons will be offering
a special 2 day seminar; “Prosperity Programming for Permanent Cosmetic Practitioners!”
Make your reservations early; seating is limited!
2500 E. Randol Mill Rd Ste 137 Arlington, TX 76011-6350

The secret to success in permanent cosmetic practice. Common characteristics of the top achievers. Common mistakes practitioners make. Most challenging barriers to success in business. Learn a simple money-management system that is proven. Build your business from the inside out! Replace fear and procrastination with “Prosperity Programming” • Break-through the unconscious walls that keep you stuck. • Learn to how to create “Prosperity” in every area of your life (financial, relational, physical and spiritual) and then duplicate your success in your permanent cosmetic career.
The class changed my life! As a result of the class I am a better person, mother and wife. I was able to address issues from my past that I did not realize were controlling my future, thankfully I was able to acknowledge them, see them for what they were and leave them in the past. Thank you Sandi for my new lease on life! ~ Debbi Allen

• • • • • • •

Prosperity Programming Sept. 30 - Oct. 1, 2009
Only $299 - Reg. $599

Dry Needling Specialty Workshop
Friday, Oct. 2nd & Sunday, Oct. 4th
Nora Barnard has created a new method of Dry Needling that is far superior to the techniques previously taught in the permanent cosmetic industry. Discard everything you have ever learned about Dry Needling. The new tools and techniques Nora brings to us from South Africa can minimize wrinkles and give your clients a more youthful appearance without traumatizing the skin. If you’re already doing permanent makeup, it’s a snap to learn and it can really add to your business. You will learn to mimic the results achieved with Botox, microdermabrasion, laser and skin peels with no down time, very little discomfort and results seen in as few as one or two treatments. Dr. Fernandes is the mastermind behind the renowned Roll-CIT and the Focus which will be launched in the USA during IICE 2009. Nora will be training at IICE using these revolutionary tools. This 2-hour class will cover simple advanced techniques and step-by-step instructions for dry needling. Lecture includes procedure preparation, business building and marketing techniques, and tips and tricks to make you successful. This is far superior to other methods currently taught that often leave unsightly scarring and take weeks to heal. The class will be held twice: Friday Oct. 2nd, 2:00 – 4:00 PM and Sunday Oct. 4th, 9:00 – 11:00 AM.
Nora Barnard Premier Elite Distributor from South Africa.
Through this amazing breakthrough we are able to stimulate the skin to revive itself and renew its elasticity.

Scar before

Scar after

Lips before

Lips healed



For a listing of Events and Certifications for IICE 2009, see pages 4-5.

For more information about IICE 2009, call 1-800-642-1096

To top