VIEWS: 304 PAGES: 46 POSTED ON: 10/6/2008
Learn about the basic fundamentals of web design, and find out how developers and designers can work together to create great websites and applications.
Understanding Designers Erika Hall Mule Design Jeffrey Veen Small Batch, Inc. What Design Is How It Proceeds How Not to Screw it up Design and development can seem at odds. Design is a* problem solving methodology. * mostly rational Where the journey begins Optimization Innovation Launch Build Explore Refine Create Tip: If you catch yourself saying “Let’s get a designer to jazz this up a bit” you’re doing it wrong. Is a functional prototype enough? Design Strategist Visual Designer Information Architect Interaction Designer Writer Visual Design Interaction Design Information Architecture Writer Front-end Developer Design Strategist Case Study: Measure Map Good - very friendly. type, icons, language all contribute - simple message "Simple & SECURE web document sharing" - screenshot - 1 2 3 steps - obvious Get Started link Bad - tabs at the top are unnecessary. feels like I have to learn the home page to use the app. who cares? - visual hierarchy - what do I look at first? what's most important here? - colors are shit Good - RED! Hurray! Bold but friendly. - Logotype - icon - search box. I love how they've included their core functionality into a clever identity. love this. - Attention to detail. Content boxes have tiny, clean drop shadows. look at those subtle dotted underlines on links, styled form elements. gorgeous. - great layout, whitespace, simplicity. - This is my favorite design of all of these. I love the sensibility, and think it matches the directions we've been moving very well. Bad - so damn red. seriously, I kinda get sick of looking at it Common Pitfalls Common Pitfalls1. Poorly Defined Goals 2. Lack of Process 3. Subjectivity I hate orange. What we talked about Design is: making and documenting decisions about the experience of your audience/users/customers Design requires: knowledge, skills, and thoughtful feedback Design works: if you are clear about your expectations, priorities, and goals Thank you! email@example.com firstname.lastname@example.org
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"Jeff Veen & Erika Hall: Marrying Design & Development: a Match made in Heaven, not Hell"Please download to view full document