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Amy Jo Kim: Putting the Fun in Functional: New Trends in Applying Game Design to Web 2.0 Startups

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					Putting the Fun in Functional

Amy Jo Kim, Ph.D.

CEO, ShuffleBrain Inc.

First, some terminology…

What is Social Media?

What is Social Media?
player-created content

What is Social Media?
player-created content social infrastructure

What is Social Media?
player-created content social infrastructure tools for sharing

What is a Game?

Formal Definition
a

system in which players engage in an artificial conflict, rules, that results in a quantifiable outcome*

defined by

*from Rules of Play by Eric Zimmerman and Katie Salen

Informal Definition
a

structured experience with rules and goals

that’s fun

Games tap into our primal response patterns

Games engage us in flow

What are Game Mechanics?

the systems and features that make games fun, compelling and addictive

Game Mechanics for Social Media
1. Collecting

Show me your stuff!

Game Mechanics for Social Media
1. Collecting 2. Points

Social Points are given by other players

Game Mechanics for Social Media
1. Collecting 2. Points 3. Feedback

Feedback accelerates mastery and adds fun

Game Mechanics for Social Media
1. Collecting 2. Points 3. Feedback 4. Exchanges

Exchanges are structured social interactions

basic, primal form of social engagement

Implicit vs Explicit Exchanges

“Add Friend” is explicit comments are implicit

Game Mechanics for Social Media
1. Collecting 2. Points 3. Feedback 4. Exchanges 5. Customization

Character Customization

Interface Customization

Case Study: PhotoGrab

Social Media + Game Mechanics

Collecting

Points

Feedback

Exchanges

Customization

Thank You – Any Questions?
amyjokim@gmail.com Amyjokim (Twitter) ShuffleBrain (FaceBook)

www.shufflebrain.com

Marrying Design & Development:
A Match Made in Heaven, not Hell

Erika Hall, Mule Design http://MuleDesign.com Jeff Veen, SmallBatch http://Veen.com/jeff


				
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posted:10/6/2008
language:English
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