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BRIDAL MARKET STATISTICS

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BRIDAL MARKET STATISTICS Powered By Docstoc
					NATIONWIDE, STATEWIDE & CHIPPEWA VALLEY

BRIDAL MARKET STATISTICS

Nationwide Data The average amount spent on weddings has increased to $27,852, up nearly 100% since 1990 when the average cost was $15, 208.1 It was estimated that 2.3 million Americans married in 2006, equating to 44,230 weddings every weekend. 1 It was estimated that there were 23 million bridesmaids and groomsmen in 2006. 1 It was estimated that 380 million people attended weddings in 2006. 1 Only 30% of all brides' parents will pay for the entire wedding as was once customary, a remarkable 8% drop since 1999. Instead, 32% of brides and grooms will pay for their wedding themselves, and 15% of couples will foot the bill with the help of both sets of parents. In sync with increasing costs, up to 36% of couples end up spending more than they had planned on their big day. 1 About 16% of all couples have a destination wedding – a 400% increase in the last 10 years. Couples who have destination weddings spend an average of $25,806 with 63 guests attending and have an average household income of $93,000. 1 The average altar-bound woman is now 27 years old, her fiancé is 29, they have an estimated household income of $74,000, will be engaged for a period of 14 months, and their wedding will have 165 guests. 1 The winter holidays still dominate as the time of year to get engaged, particularly December. In fact, December has as many engagements (15%) as November and January combined (each 6%). 1 Since 2002 nearly every wedding expense has increased by over 20%. This includes the bride's and groom's attire (up 30%), engagement rings (up 25%) and a 60% increase in the cost of the wedding bands. 1 77% of couples will use the internet to help plan their wedding, 43% will use the Internet to research products and services, while 13% will purchase products and services. 2 The following list is the estimated wedding expenses by category: 2 Estimated Wedding Related Expenses Per Category % of Total Item Cost Ceremony Accessories $ 158 0.6% Officiate Fee/Donation $ 261 1.0% Ceremony Location Fee $ 261 1.0% Rehearsal Dinner $ 911 3.3% Cake/Cutting Fee $ 655 2.4%

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Beverages Bartender Food Service Reception Venue/Rentals Groom Accessories Groom Tux/Suit Pre-wedding Pampering Hair/Makeup Bride Accessories Headpiece/Veil Dress/Alterations Ceremony Site Decorations Decorations/Centerpieces Boutonnieres/Corsages Flower Girl Flowers Bridesmaid Bouquets Bride Bouquet Band/DJ Cocktail Hour Musicians Ceremony Musicians Additional Prints/Videos Videographer Fee Photographer Fee Other Stationery Invitations & Reply Cards Wedding Bands Bride/Groom Hotel Guest Shuttle/Parking Limo/Car Rental Parent Gifts Favors Attendant Gifts TOTAL

$ 2,096 $ 7,334 $ 2,096 $ 106 $ 158 $ 106 $ 106 $ 261 $ 261 $ 1,571 $ 367 $ 1,048 $ 185 $ 53 $ 261 $ 158 $ 1,571 $ 261 $ 261 $ 261 $ 1,309 $ 1,571 $ 132 $ 655 $ 1,309 $ 132 $ 261 $ 393 $ 132 $ 393 $ 261 $ 27,315

7.7% 26.8% 7.7% 0.4% 0.6% 0.4% 0.4% 1.0% 1.0% 5.8% 1.3% 3.8% 0.7% 0.2% 1.0% 0.6% 5.8% 1.0% 1.0% 1.0% 4.8% 5.8% 0.5% 2.4% 4.8% 0.5% 1.0% 1.4% 0.5% 1.4% 1.0%

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Statewide Data A total of 33,876 marriages occurred in Wisconsin in 2005, representing a slight decrease from the 34,056 marriages that occurred in 2004. 3 Wisconsin’s marriage rate in 2005 was 6.1 per 1,000 total population, lower than the 2004 rate (6.2). The marriage rate has gradually declined since 1980, when the rate was 8.7. 3 The marriage rate in Wisconsin has been consistently lower than the national rate for more than 80 years. The United States provisional marriage rate for the 12 months ending in September 2005 was 7.5 per 1,000 population.3 The median age for first marriages in 2005 was 25.0 years for women and 26.4 years for men. In 1960, the median age at first marriage was 20.4 for brides and 22.9 for grooms. 3 Since 1960, the bride in a first marriage, on average, has been a year or two younger than the groom. 3 In 2005, the months with the highest number of marriages were July, August and September. August was the most popular month to marry. 3

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Chippewa Valley Data A total of 2,308 occurred in the Chippewa Valley in 2005, representing a 6% decrease from the 2,441 marriages that occurred in 2004. 3 An average of 44 weddings take place each weekend over the course of a year in the Chippewa Valley. An average of over 64 million is spent on weddings in the Chippewa Valley each year.

Marriages By Month in Chippewa Valley - 2005
December, 124, 5% November, 98, 4% 31 25 October, 286, 12% 37 72 19 24 21 April, 146, 6% January , 77, 3% February, 97, 4% March, 83, 4%

54

May, 217, 9%

75 September, 301, 13% 74 76 70 June, 294, 14%

August, 305, 14% July, 280, 12% Number inside of pie is average # weddings/weekend.

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Weddings Per Season in Chippewa Valley
Winter, 298, 14%

Fall, 685, 31%

Spring, 326, 15%

Summer , 879, 40% Winter: Dec-Feb; Spring: Mar-May; Summer: June-Aug; Fall: Sept-Nov

Conde Nast Bridal Group, 2006 Wedding Report, Shane McMurray, 2007 3 Wisconsin Department of Health and Family Services, 2004, 2005
2 The

1Source:

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