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					PRESS RELEASE May 19, 2008 CRUISE BALTIC APPOINTS UK PR CONSULTANCY Cruise Baltic - a network of cruise destinations in the Baltic Sea Region - has appointed consultant Jill Faulds of JF Associates to handle the association’s PR activities in the UK, targeting both trade and consumer media. Says Cruise Baltic Director, Bo Larsen: "We have increased our focus on the UK market and by appointing a PR Consultancy, we are confident that Jill's profile and reputation in the cruise, travel and tourism industry will help us greatly in reaching our marketing objectives. Jill’s access to and relationship with a wide range of media contacts is an invaluable asset to us. "The UK is a prime market for Cruise Baltic, reflected by the recent figures released by the Passenger Shipping Association (PSA) - in 2007, the UK cruise market grew by 11% to exceed 1.3 million passengers. "Jill will work closely with industry colleague Andy Harmer, Business Development Director of the Association of Cruise Experts (ACE) in London." A member of the Institute of Public Relations and member of the Chartered Institute of Marketing, Jill Faulds is a PR specialist in the industry sectors of travel and leisure. Her extensive experience – gained both as a consultant and in-house – has included the handling of both UK and international hotel groups, privately-owned country house hotels, hotel marketing consortia, city centre and resort hotels, golf courses, airlines, restaurants/chefs, river and ocean cruise lines. Before forming and operating her own PR consultancy, JF Associates, in 1997, Jill has worked in London and Edinburgh, with professional agencies and leading hotel companies. Current clients in the world of cruising include deluxe operator, SeaDream Yacht Club and luxury travel specialist, Mundy Cruising. Contact details: Jill Faulds, JF Associates, Tel No: + 44 (0) 1795 890100; email: Cruise Baltic is a network of cruise destinations in the Baltic Sea, offering easy access to 10 countries on a string with an ocean of adventures. Visit:
For further press information: Cruise Baltic Project Manager
 Frederikke Møller Kristiansen
 Tel. + 45 3325 7400
 Dir. tel. + 45 3355 7432
 E-mail: For further enquiries: Cruise Baltic Gammel Kongevej 1 DK-1610 Copenhagen V Denmark Tel.: +45 33 25 74 00 Fax: +45 33 25 74 10 E-mail:

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