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Broadband Wireless Access - Wireless_ICTP

VIEWS: 4 PAGES: 26

  • pg 1
									ISPs – take on the
Wireless Broadband
    Revolution



                     1
    WLL Systems
    Original WLL systems were developed for voice services
        (circuit-switching systems), mainly deployed in hard-
        to-reach areas (rural, 3rd world)



    Market demands
       •   Internet Explosion: demand for high-speed
           bandwidth intensive data traffic
       •   Data traffic growth and bandwidth far
           exceeding voice traffic



2                                                               2
    Broadband Wireless Access



    • Converged Data & Voice systems
      • Based on Packet Switching
        Technologies
        • Optimized for IP
        • High speed data
    • Standard H.323 Voice over IP


    BROADBAND WIRELESS ACCESS
3                                      3
    Advantages of Broadband Wireless Access

    •   Low Entry Cost
    •   Fast Deployment
    •   Scalable Growth
    •   Fast Return on Investment
    •   Vast Reach
    •   Symmetry
        • Flexible uplink/downlink BW allocation
4                                                  4
    Introducing BreezeACCESS




5
        – the First Internet-age WLL
                                       5
        BreezeACCESS – the Wireless alternative
        to xDSL and Cable Modems
    •   3Mbps burst rate
    •   12 - 24 sectors per cell
    •   36 - 72Mbps cell capacity
    •   Ethernet service
    •   VoIP (H.323)
    •   CIR, MIR, QOS
    •   5–15 Km cell radius
    •   SNMP management
    •   RADIUS accounting (billing)
    •   2.4GHz, 3.4-4.2GHz, MMDS
6                                                 6
    BreezeACCESS Customer Premises Equipment




     Outdoor Unit   Indoor Interface Unit     Indoor Unit with
                                            Integrated Antennas




7                                                             7
    BreezeACCESS – for ISPs

    •   Bypass the Incumbent
    •   Take the Pie
    •   Provide Broadband Services
    •   Reach areas not covered by broadband
    •   Compete with Leading-edge Technology
    •   Bill as you Build
    •   Install Easily
    •   Deploy Quickly
    •   Deploy Scaleably
    •   Maximize Revenues
    •   Complete Solution
8                                              8
    Bypass the Incumbent
    • Own the line
    • Don’t have to piggy-back on the Incumbent
    • Don’t wait for someone else to install a line




9                                                     9
     Take the Whole Pie
     • Take 100% of the revenues (both the line and
       the service)
        • Typically
           • Line Provider takes 80 - 90%
           • ISP takes 10 – 20%
     • Increase revenues by tenfold!!!




10                                                    10
     Provide Broadband Services
     •   Internet Access
     •   Infrastructure Services
     •   VLAN
     •   VPN
     •   Voice over IP
     •   Intranet
     •   Content Services



11                                 11
     Reach
     • Reach areas not covered by Broadband
        • Rural
        • Remote

     • Supplement metropolitan infrastructure
        • Where there is a shortage of capacity




12                                                12
      Compete – with Leading Edge Technology

     • Packet Switching
        • True Bandwidth-on-demand, IP Communication
           • Ideal for bursty Internet Traffic
           • Not constrained by fixed bandwidth allocations

        • Flexible bandwidth allocation
           • Better utilization of the Radio bandwidth
           • Minimum resource wastage
           • Air interface used only when information transferred
             (inactive user doesn’t utilize any cell resources)

     • Voice over IP (VoIP)

13                                                                  13
     Build & Bill
     • Deploy gradually
     • Low initial investment
     • Generate immediate revenues
     • Scalable, distributed architecture
        • Intelligent Subscriber Units
        • Easily expandable
     • Demand based Build-out
     • Fast return on investment


14                                          14
     Install Easily

     •   Plug & Play system

     •   Minimal installation time

     •   Minimal service department




15                                    15
     Deploy Quickly
     • Simple Base Station construction
     • Small Base Station size
     • Minimal infrastructure required
     • Standard data communications equipment
        • Inexpensive, low-cost maintenance
        • Simple to modify system and expand capacity


16                                                      16
     Scaleable Deployment



                            Subscribers

           Base Station




         • 1 Omni (3Mbps)

                • 6 sectors (18Mbps)
                          • 12 - 24 sectors (36 - 72Mbps)
17                                                          17
         Maximize Revenues –
         by Differentiating Services
     •    In order to target different markets
         • SME (Small-to-Medium size enterprises)
         • SoHo (Small Offices, Home Offices)
         • Residential

     •    You need to offer differing services
         • CIR (Committed Information Rate)- per user
         • MIR (Maximum Information Rate) - per user
         • Independent Up-link/Down-link CIR/MIR
         • VLAN & VPN

     •   Charge Subscriber according to actual usage &
18       services required                               18
       A Complete Solution
     • System Management
        • Local Management - Monitor Port
        • Remote Management - Telnet
        • GUI Remote Centralized Management - SNMP
     • Billing
        • RADIUS Support: Subscriber Units act as RADIUS
          clients
        • Billing Support: Type of Service, Quality of
          Service, Actual Traffic etc.
     • Remote SW Download
        • Software Updates
19                                                       19
     BreezeACCESS: Frequency Bands and Operation

      • 2.4GHz
         • Time Division Duplex
         • License Free operation in most countries
         • FHSS: ETSI ETS 300 328, FCC Part 15

      • 3.4-3.6/3.6-4.2GHz
         • Frequency Division Duplex
         • FH-CDMA: ETSI EN 301 253
         • Licensed Band

      • MMDS
         • Time Division Duplex
20       • Licensed in US                             20
     BreezeACCESS - Building Blocks

     Subscriber                  T1/E1
                                 PSTN

        Router/
        Firewall
          NAT
                         POP
                                                     Internet


                        Router / H323 VoIP Gateway
            CPE



                                                     AAA Server

                                                       Billing



21                                                                21
        BreezeACCESS - Cell Architecture

     Subscriber Unit for high-speed                IP
     data +voice (H.323 compatible)                               PSTN




                                                           Router/Gateway




                             BreezeAccess AU                  BreezeAccess AU
                                                Ethernet
                                                Switch



                                               Base Station



22                                                                              22
     BreezeACCESS: Case Study -
     New Generation Telco - Tele2, UK


     • Parent company: MIC ~ operating 34 cellular networks in 21
       countries
     • Founding partner of Vodafone & Orange in UK
     • Sister company to Tele2 Group
        • 420k Internet customers in Scandinavia
        • building pan-European network

23                                                             23
              Case Study -Tele2 UK




     Typical telecommuter connected for 2 hours per day using ISDN:
         •Call charges:        £ 88
         •Line rental:         £ 12       Additional Benefits:
         •ISP charges:         £ 10       • No connection time - Always On
         Total                 £110       • Possibility of higher burst rate
           versus                           at same price
24                                                                       24
         Tele2                 £ 65
     Case Study -Tele2 UK


                   BT
                   ISDN
                            BT leased line




                                    Tele2




25                                           25
     Why BreezeACCESS is way ahead …

     • Wireless IP Trend-setter
     • Comprehensive Core Competences
     • Mature Technology (BreezeNET)
     • Frequency Re-use Factor
     • Low Entry Cost
     • Scalable Investment


            We’re Way Ahead of the Competition

26                                               26

								
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