Graphic Design MA - University of Huddersfield by wuxiangyu


									Art and Design                                                                                                     Course fees
                                                                                                                   For details of course fees, see
Graphic Design MA

                                                                                                                   Entry requirements
                                                                                                                   Candidates must be able to
The MA in Graphic Design offers continuing or recent graduates from creative design degree programmes an
                                                                                                                   satisfy the general admissions
opportunity to enhance their knowledge, skills, creativity and employment prospects through imaginatively
                                                                                                                   requirements of the University
exploring Graphic Design platforms and processes. The expectation is that you will seek to enter the sector
                                                                                                                   of Huddersfield and the
into roles such as a graphic designer, art director, graphic artist, graphic product developer or advertiser, or
                                                                                                                   specific requirements of the
develop proposals for further postgraduate research.
                                                                                                                   course in the following ways.

The course is one of a suite of Masters programmes within the School of Art, Design & Architecture and thus        The normal entry requirements
offers a multi-disciplinary and international approach to Graphic Design. You will work alongside students from    are:
related disciplines as well as undertaking subject specific modules in Graphic Design Concepts and Graphic
Design Processes leading to a Major Project.                                                                       * A good Honours degree in an
                                                                                                                   appropriate subject or

                                                                                                                   * Alternative qualifications
                                                                                                                   and/or significant experience
                                                                                                                   may be accepted, subject to

                                                                                                                   International students with
                                                                                                                   qualifications in 'creative' or
                                                                                                                   'practice' subjects should
                                                                                                                   submit a digital portfolio (pdf)
                                                                                                                   of work with their application.

                                                                                                                   All suitably qualified applicants
                                                                                                                   are normally interviewed or
                                                                                                                   considered for admittance
                                                                                                                   under alternative
                                                                                                                   arrangements. Interview will be
                                                                                                                   by portfolio of practice based
                                                                                                                   and/or theoretical work and a
                                                                                                                   statement of intent.

                                                                                                                   Graduate Administrator

                                                                                                                   Tel: 01484 473135

Graphic Design MA - continued

Course structure

You will normally have a degree in a related subject      The aim of this module will be to foster your knowledge
(Graphic Design, or Advertising), may wish to             and understanding of creative innovation in the context
develop fresh digital approaches to your subject          of the creative industries. Depending on your future
(Illustration, Photography, Contemporary Art) or may      aspirations we will help you to build your knowledge of
have been involved in business and managerial             different types of innovation and enterprise, explore
roles and are seeking to work in these areas in the       social, ethical, sustainable approaches to creative
future. A portfolio of work or ideas is required for      innovation, provide guidance on start-ups, and assist
subject entry.                                            you in your professional skills development
                                                          (commercial awareness, self-management, problem-
Research Methods and Project Proposal (30 credits)        solving, team working, communication strategies),
                                                          including marketing, promotion, consultancy and
On this module you will learn about creative              funding opportunities specific to your subject. This
research methods specific to art, design and              module involves lectures, seminars and practical
architecture. As thinkers and practitioners you will      projects, where you will practice the tools and
develop an understanding of the different methods         techniques of creative innovation. There will be
you might use to enhance and transform your ideas.        opportunities for group projects and interdisciplinary
You will be equipped with a tool kit of research skills   working on this module.
to help guide you through the proposal development
of your project. You will engage in collaborative         Graphic Design Processes (30 credits)
thinking and develop working strategies around
research problems in your subject, using creative         In this module you will develop a rich process-based
methods/modes of enquiry for different subjects.          approach to Graphic Design. The module will seek to
The module is made up of lectures and guided              tailor your learning in support of your future aspirations
seminars which will help you develop new and              in the creative industries. Important key attributes
exciting ideas for your project.                          include self-management, problem-solving, an ability
                                                          to develop rich communication strategies and
Graphic Design Concepts (30 credits)                      innovative approaches to processes and graphic
                                                          production. We will motivate you to develop rich multi-
In this module you will innovate within your own          platform graphic communications. This module
practice, establishing a theoretical, technical and       involves lectures, seminars, tutorials and practical
creative approach to future contemporary graphic          projects, where you will discover the tools and
design practices. A practice-based approach to            techniques appropriate to your personal creative
research methodologies is encouraged as a path to         innovation and with support from specialist tutors
critical enquiry, rigorous thinking and creative          develop online portfolios and print based portfolios.
conceptual development. The blurring of disciplinary
boundaries between the fields of communication            Major Project (60 credits)
design, typography, packaging, advertising,
illustration and the realms of communication design,      Your major project brings together your creative
science and technology requires an investigation of       development from the previous modules. This Graphic
the nature, role and place of the contemporary            Design project can be purely aligned to your own
creative practitioner in a multi platform                 personal interests, or can be focused on your career
communication mediated world. A close                     ambitions, sometimes working with potential
examination and analysis of discipline specific           employers or undertaking live briefs. The major project
commercial and artistic projects will underpin your       is an opportunity to showcase your specialist skills,
practice.                                                 knowledge and approach to your chosen specialism
                                                          with the field of Graphic Design.
Creative Innovation (30 credits)

Career opportunities

Every area of visual communication in life, business and industry uses graphic design. Consequently the
opportunities are endless: individual, corporate, national, global. A visually literate, innovative creative
producer has the edge and potential to lead in whatever area they choose.

The education sector or further doctoral study are also options.

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