Graphic Design Fundamentals - the Venice Skills Center by wuxiangyu

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									   SYLLABUS


Graphic Design
Fundamentals


                                                                                                                                   Danny Mateo
                                                                                                                                 First Place Winner
                                                                                                                           SkillsUSA Pin Design Contest




T
            his competency-based course is the first                           as well as participate in class-wide assignments.

            in a sequence of four designed for graphic                         wUpon successful completion of the course, you

            design. It provides technical instruction                          will have a portfolio of 4 or more original design

and practical experience in workplace safety, the                              pieces. wFor those seeking to work in the field,

basic principles and techniques of graphic design,                             typical places for entry-level employment are print

print and web typography, color theory and                                     shops, service bureaus, design studios and small

management, elements of illustration, logo design,                             advertising agencies. Starting salary is between

and branding, conceptualization of images through                              $10–$12 hr. Some students choose to start their

sketching, digital imaging software and their                                  own businesses or freelance. Please note, the

applications, basic word processing, resource                                  business of graphic design is fast paced, high

management, and employability skills. The                                      stress and relies heavily on technology. Staff

competencies this course are aligned with the                                  positions are few, and as has always been the

California High School Academic Content                                        case in this field, most opportunities lie with

Standards and the California Career Technical                                  freelancing. Your odds of being hired in a staff

Education Model Curriculum Standards wIn this                                  position or working through a creative temp

course, you will work independently on training,                               agency, are improved after 1-2 years working in a

exercises and projects assigned by the instructor                              service bureau or printshop.




Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
Course Objectives:                                                          Books:
Upon completion of this course the student will:                            There are no required text books for this class, but
J Know the career opportunities available in the                            there is required reading from books here in the
  graphic design industry                                                   classroom. If you elect to buy your own books,
J Understand the fundamental principles and                                 a good source for used books is alibris.com. and
  techniques of graphic design                                              Amazon.com
J Know the fundamentals of typography                                       Software training books are limited and are available on
J Learn the fundamentals of color theory                                    a first come-first served, basis. Some students purchase
J Understand the fundamental elements of illustration,                      their own copies of the software training books.
  logo design, and branding.
J Know how ideas and images are conceptualized                              Attendance
  through sketching (thumbnails, roughs)                                    The student is expected to attend all class sessions.
J Understand and use the Macintosh Operating System                         Lectures and demonstrations can not be repeated for
  for file management                                                       individual students. If a student misses a class, it is his/
J Understand the use of Photoshop, Illustrator and                          her responsibility to catch up on what was missed.
  InDesign for web and print                                                Class will start promptly on time.
J Learn the acquisition of skills and support materials                          A student who has not attended class for three
  needed for employment.                                                    straight meetings and has not communicated with the
                                                                            instructor, via e-mail as to the reason for the absences,
Class Organization                                                          may be dropped from the class. If e-mail is not
Monday through Thursday. Check the current schedule                         available, a student should phone the main office (310-
for times.                                                                  664-5888) and leave a message. Please do not call the
Instruction will provide industry-standard best practices                   room to inform me of your absence.
required to be competitive in today’s graphic design
workforce. Instruction is divided between:                                  Assignments
•	 Design: Learning how to create compelling and                            There are two types of assignments in this class:
   effective visuals which deliver a client’s message.                      •	 Training & Exercises – These include learning from the
•	 Design Technology: learning industry-standard tools                         book, as well as instructor assigned work.
   and techniques required to execute your design.                          •	 Projects – These are either class-wide or
                                                                               individualized.
Required Materials                                                               Many class assignments will NOT require the
•	 USB. Flash Drive (jump, travel, thumb) 1 gig or larger.                  computer.
•	 Sketch pad—9x12, plain paper with no lines,                                   Successful completion of each type of assignment is
•	 Soft (#2 ) pencils & kneaded erasers.                                    governed by the criteria outlined below. All students are
•	 A fine-point felt tip pen and a Sharpie                                  required to meet these criteria in order pass the course.
•	 Binder or folder for handouts, exercises & projects                           Exercises. Exercises are not intended to be
see last page for where to shop                                             portfolio pieces, though original work which shows
•	 Ear phones (for training videos)                                         superior craftsmanship and creative problem solving can
                                                                            be used as a portfolio piece until more developed
Recommended Materials                                                       designs are created. Successful completion of exercises
                                                                            is based on following the written directions and the
•	 Colored markers or pencils
                                                                            instructor’s evaluation. When successfully completed,




Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
exercises must be recorded by the instructor before                      Use of Student Work Policy
proceeding to next exercise.
                                                                              By participating in this course, you agree to allow
                                                                         your work to be used by Venice Skills Center for
Projects. These are intended to demonstrate
                                                                         promotional purposes. These uses include, but are
competencies and are suitable for an employment
                                                                         not limited to, display in physical and web galleries,
portfolio. Following the steps of the Creative Process
                                                                         promotional video tapes, and printed promotional
are required of all projects. The student must meet
                                                                         pieces. You retain complete rights to your work, and
with the instructor at each stage. All students must
                                                                         Venice Skills Center may not use your work for non-
get the instructor’s approval before beginning
                                                                         promotional purposes without your prior agreement.
any project.
     Projects are frequently given to the entire class.
All students participate in these assignments, no
                                                                         Weekly Schedule (subject to change without notice!)
exceptions. Critiques are mandatory for all
students.
     Projects are evaluated based on:                                      Monday                Demo / Independent Work
           1. the execution of technical requirements
              and directions                                               Tuesday               Lecture or Critique
           2. effectiveness of concept and design
           3. timeliness of submission
                                                                           Wednesday             Demo / Independent Work

Portfolio
                                                                           Thursday              Critique/ Independent Work
     Students will maintain a “book” of their course
exercises and projects. Projects must be completed
and signed off by the instructor in order to advance
to additional projects. Failure to work on assigned                        Portfolio Level projects:
projects will cause you to be dropped from the class.
                                                                            Item                                  Assembled Using:
No projects may be worked on in class without PRIOR
approval of the instructor. NO EXCEPTIONS.                                 Type/Image Layout                     InDesign/Photoshop
    Students receive a Certificate of Completion
                                                                           Logo                                  Illustrator
when they satisfy the competencies listed on page 2,
Course Objectives as detailed on the Record of                             Type Poster                           InD/Illus/Photoshop
Student Progress.                                                          Greeting Card                         Various Techniques

                                                                           Page Layout                           Photoshop/InDesign

                                                                           B/W Figure/Ground (Zen)               Pen and Ink

                                                                           Road Signs                            Pen and Ink

                                                                           Color Hmy Composition                 Found Imagery




Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
     Classroom Policy
            This course is intended to be a bridge into the job market and as such, students are expected to meet
     the same basic standards demanded of any worker in the business environment. This runs the gamut from
     getting along with others, to following instructions and meeting deadlines. Regular attendance is required. If
     you miss more than three consecutive meetings, contact the instructor (email preferred – rhill01@lausd.net).
     Please do not call the class directly. If you cannot email, you may call the main office: 310-664-5888 and
     leave a message for me with the front desk.
         PLEASE NOTE:
      •	 Conversations are a distraction. PLEASE take conversations outside.
      •	 NO CELL PHONE USAGE IN CLASS. Turn it off or put it on vibrate and wait until you are out of the room to
         take the call. (you are expected to know how to turn it off should it ring in class)
      •	 Please keep the studio tables clean. When using glue or paint, always use newspaper to protect the table.
         Kneaded erasers only—no "pink pearl type", they leave crumbs that are a problem.
      •	 No books or materials are to leave the room. Absolutely no borrowing overnight.
      •	 Please return books, magazines and materials as neat or neater than found.
      •	 Dress should be office casual. No short shorts and men, no tank tops please.
      •	 No perfume or aftershave (or scented oils or lotions). We are in close quarters with poor air circulation and
         one person's favorite may be another person’s allergy or headache.
      •	 If you are sick, coughing or sneezing DO NOT COME TO CLASS. If you do, you will be asked to go home.
      •	 Any conflicts or issues with another student should be brought to the attention of the instructor. Students
         should NEVER confront another student directly.

     Computer Policy:
     •	No Food or Drink at the computer stations EVER. Water in bottles with a secure lid only.
     •	 Ideation (sketching out ideas etc.) and all non-computer work is done at the studio tables not the computer stations.
     •	 Absolutely no installing of any software on class computers. See instructor if you feel you have an exception.
     •	 Call the instructor for ANY computer that is not working properly. Never unplug anything except your
        earphones, mouse or flash dive.
     •	 PRINTING IS RESTRICTED: INSTRUCTOR APPROVAL required prior to any printing. Only files created in class
        as part of the curriculum will be printed. Software training lesson files are NOT printed.
     •	If a file fails to print, NEVER send it through a second time. If it doesn’t print the first time, there
        is a problem. Ask the instructor.
     •	 Use care when turning the computers to access the back, that they do not fall of the shelf.
     •	 Email and non-class internet activities should be done during break time only (Class has a 15 minute break
        every 2 hours.).
     •	 No work from outside classes should be done during class time.
     •	 Computers left vacant more than 15 minutes may be assigned by the instructor to another student.
        Students must NEVER relocate another students items or ask a student to move to different computer.
     •	 Personal lap tops may be used only at the studio tables, if there is room, not at the computer stations.

     Last but not least:
     •	 Student computers are connected to a network and thus there is no guarantee of privacy when working on
        school computers or for work stored in them. Internet use subject to LAUSD policy.



Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
M    O     D     U    L    E    S




1. Introduction to Graphic Design                                                            80 hrs
  •	 Description	of	field,	Job	opportunities	and	employability
  •	 Elements	and	Principles	of	Design
  •	 Perception,	Figure/Ground
  •	 Creativity	and	the	design	process
  •	 Color	Theory
  •	 Fundamentals	of	Page	Layout
Exercies, Projects, and Written test

2. Introduction to Design Technology                                                         5 hrs
  •	 Hardware:	Components	and	care
  •	 Using	the	Mac/Digital	Basics
Written test

3. InDesign/Photoshop/Illustrator:                                                           75 hrs
 Overview of interface and tools
  •	 Demos/Exercises
  •	 Designing	with	InDesign
  •	 Bezier	Pen	tool	(Illustrator)
  •	 Image	adjustments	(Photoshop)	
  •	 Selection	Basics	(Photoshop)
Exercies, Projects, and Written test

4. Typography                                                                                20 hrs
  •	 History	of	type
  •	 Categories	of	type
  •	 Principles	of	good	typography
  •	 Specing/Editing	copy
Exercies, Projects, and Written test




Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
                                  What follows is information on the how and why of thumbnails for design ideation


                                  Thumbnails
                                   Thumbnails
                                   BioTrekker Logo Design Sketches by Karly Barrett
                                   Published on December 4th, 2007                                                                                    As you can see, I explored the idea of trekking, corn     I
                                                                                                                                                      stalks, canola flowers, drops of biodiesel, sunflowers,   cl
                                                                                                                                                      the sun, nature in general and movement.                  fo
                                             As you can see, I ready to launch of
                                   When Ty Adams was gettingexplored the ideahis trekking, corn                                                       I ended up presenting comps of 7, 32, 58 and 59 to the
                                              campaign, he approached me biodiesel, sunflowers,
                                   bioTrekkerstalks, canola flowers, drops offor a logo. He                                                           client. He asked me to explore the mark on 58 with the
                                                As you can see, explored the idea of trekking, corn
                                             the sun, nature inIgeneral and movement.                                                                  ended 7 presenting comps came up with 59 to
                                                                                                                                                    I font of upmore. Therefore, Iof 7, 32, 58 and these:the
                                                stalks, canola flowers, drops represented
                                   wanted something with a clean look thatof biodiesel, sunflowers,                                                 client. He asked me to explore the mark on 58 with the
                                                 the sun, nature in general and movement.
                                   sustainable energy and travel. His plan was to live and                                                          font of 7 more. Therefore, I came up with these:
                                   work in a diesel motorhome adorned with the bioTrek-
                                   ker logo while traveling the country to expand aware-
                                   ness of sustainable energy. For the last year, his coach
                                   has been powered by biodiesel and he has documented
                                   his travels on his website www.biotrekker.com.


                                   After pouring through hordes of existing biodiesel
                                   logos and researching biodiesel, I sat down with my
                                   sketchpad and started the thumbnail process. Here are
                                   most of those sketches.                     As you can see, I explored the idea of trekking, corn
                                                                               stalks, canola flowers, drops of biodiesel, sunflowers,
                                                                                                                                         I ended up presenting comps of 7, 32, 58 and 59 to the
                                                                                                                                         client. He asked me to explore the mark on 58 with the
                                                                               the sun, nature in general and movement.                  font of 7 more. Therefore, I came up with these:




s
Sketches by Karly Barrett
4th, 2007


ting ready to launch his
                                                                                                                                                                                                                K
 approached me for a logo. He                                                                                                                                                                                   E
 clean look that represented                                                                                                                                                                                    Im
avel. His plan was to live and
                                                                                                                                                      The combination of the drop of biodiesel with the         p
me adorned with the bioTrek-                                                                                                            Karly Barrett a a Graphic Designer living in beautiful
                                                                                                                                      Karly Barrett is is Graphic Designer living in beautiful
                                                                                                                                         compass rose opened the door to quite a bit more                       ex
he country to expand aware-
y. For the last year, his coach
                                                                                                                                        Eugene, OR. She currently designing for Creative
                                                                                                                                      Eugene, OR. She is is currently designing for Creative
                                                                                                                                         exploration.                                                           th
diesel and he has documented                                                                                                            Images Advertising Roseburg. “The diversity of
                                                                                                                                      Images Advertising in in Roseburg. “The diversity of                      is
 www.biotrekker.com.                                                                                                 the Eugene, OR. projects and forin beautiful keeps my work dynamic and
                                                 The combination of the drop of biodiesel with the Karly BarrettShea is currently designingclient base keeps my work dynamic and
                                                   The combination of the drop of biodiesel                                             is Graphic and living
                                                                                                                                      projectsDesigner client base
                                                                                                                                                                     Creative
                                                                                                                                      exciting. I’ve definitely been wanting a position like like
                                                                                                                                        exciting. I’ve dynamic and
                                                 compass rose opened The combination oftoquite a bit more projects and client base keeps my work definitely been wanting a position
                                                                       the door the drop of biodiesel with the
                                                   compass rose opened thedoor to quite                           more   Images Advertising in Roseburg. “The diversity of
ordes of existing biodiesel                                                                                                                                                                                     h
                                                   exploration.
                                                 exploration.         compass rose opened the door to quite a bit more                  this for years and couldn’t happier that my portfolio
                                                                                                                                      this for years a position like
                                                                                                                         exciting. I’ve definitely been wantingand couldn’t be be happier that my portfolio
odiesel, I sat down with my                                                                                              this for years and couldn’t be happier that my portfolio
                                                                                                                                      is changing every day.”and changing every day.”
                                                                                                                         is growing and growing and changing every day.             ”
                                                                      exploration.
e thumbnail process. Here are                                                                                                           is growing
                                                                                                                                         http://www.barrettcreates.com/about.html
                                                                                                                                                    http://www.barrettcreates.com/about.html
                                                                                                                                                     http://www.barrettcreates.com/about.html




                                  Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
                                  VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                                                                  08-13
Thumbnails, Roughs, Comps                                                     When doing thumbnails, always work in the
                                                                              proportions of your project–is it a square or
  Douglas Bowman, currently the Visual Design Lead at
                                                                              rectangle--wide or long?. Also called format this
  Google. on Thumbnail Sketching
                                                                              is the shape of the finished project. Working in
  …Thumbnails are small sketches which can
                                                                              the wrong proportion is one of the most com-
  literally be as small as your thumbnail, or
                                                                              mon mistakes. The second mistake is working
                                                                              too large. Stay small which will keep you from
                                                                              getting bogged down on details.
                                                                              Type should be indicated with big bold lines for
                                                                              headlines, and straight thinner lines for smaller
                                                                              type. This looks textural which is how type is
                                                                              perceived by the eye before it is read.

                                                                              Roughs
                                                                              A rough is usually 1/2 the size of
                                                                              the final piece. It takes the thumb-
                                                                              nail idea and makes it more pre-
  as big as a couple inches in width and/or                                   cise. Whereas you just sketched
  height. Think of the kind of drawing that                                   the thumbnail, with the rough you
  might be seen on a cocktail napkin. Thumb-                                  measure to be sure your format
  nails are intended to capture the basic
                                                                              is the right size. This reduces sur-
  ideas for page composition, like heads,
  body copy, text alignment, images, without                                  prises when you go to final. But
  allowing the temptation to focus on small                                   these are roughs so don’t get too
  details too early in the process. They can                                  detailed. Your (heads and sub-
  be quickly sketched allowing rapid idea it-                                 heads)type should indicate if it’s
  eration. Don’t like the one that just took 20                               caps or lower case, serif or sans
  seconds to draw? Start another one right
                                                                              serif, bold or light.
  beside it. To keep them general, it’s best
  to start with rather small sketches. Then
  slowly size them up as more details need to                                 Comps
  be worked out.                                                              Comp is short for com-
                                                                              prehensive. After roughs,

W     ith thumbnails you suggest the form of
      your concept–what shapes will be seen,
how light or dark they are. Color can be used,
                                                                              the designer makes a
                                                                              comp or tight comp. Tight
                                                                              comps look like the real
but the concept should work in black and white.                               thing. With the advent of
                                                                              the computer, designs go
                                                                              directly from rough to tight
                                                                              comp. An experienced de-
                                                                              signer may skip the rough
                                                                              stage and go directly from
                                                                              thumbnails to tight comp.

                                                                              Type Poster Thumbnails, Roughs and Comp courtesy of
                                                                              Enrique May



Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
The Steps in the Creative Process
                                The design is not an end in itself, it is just the visual device to deliver the client’s message.


1. The Design Brief.
  Answer the following questions any time you design                             •	 Organize	your	message:	what	must	be	noticed,	
                                                                                    saved,	understood.	Establish	a	hierarchy	of	impor-
     •	What	is	the	client’s	problem?	Look	at	it	closely	                            tance:	What	should	be	seen	first,	second,	third.	
       to	be	sure	you	clearly	understand	what	the		
                                                                                 •	Make	a	list	of	key	words	associated	with	your	
       problem	is.	It’s	not	always	obvious.
                                                                                   project.	Make	a	list	of	opposite	words.		
     •	 What	is	the	client’s	objective/goal?	What	do	they	                         Brainstorm
        want	to	achieve?	(use	no	more	that	two	sentences	
        to	define	this!)                                                   4. Let it Rest
     •	 Define	the	audience	the	client	wants	to	reach.	                          •	Go	to	a	movie,	listen	to	music,	go	to	a	museum.		
        Male/female,	old/young/	economic	status,	                                  Surround	yourself	with	stimulation.	Go	
        interests,	education,	etc.	Gather	as	much	                                 somewhere	new	–	new	ideas!
        information	here	as	possible.	The	more	you	know	
        about	your	audience,	the	more	likely	you	will	                     5. Visual Brainstorming
        reach them	with	your	client’s	message.                                 (thumbnails)*
     •	 What	single	focused	message	should	your	                                 •	Refer	to	your	list	of	words.	Look	at	word	
        audience	walk	away	with?                                                   associations,	cliches,	unexpected	relationships,	
     •	 What	tone	should	your	design	have.	You	can	                                combinations.	
        think	of	this	as	it’s	personality/voice.	How	should	                     •	 Start	sketching	out	ideas	(called	thumbnails*)	Think	
        it	feel?–trendy,	edgy,	sophisticated,	conservative,	                        in	abstract	shapes	defined	by	lines	and	values.
        fun,	etc.	This	is	the	emotional	component	of	your	
                                                                                 •	Produce	at	least	20	thumbnails	showing	various	
        design	and	it	is	the	most	important.	You	must	
                                                                                   ideas	for	your	project.
        generate	an	emotional	reaction	from	your	design.
     •	What	are	the	limitations.	There	are	always	                         6. Roughs & Comps
       limitations:	size,	colors,	budget,	culture,	etc.                          •	Pick	three	thumbnails	and	work	them	up	to	1/2	
                                                                                   size	roughs.
2. Research
                                                                                 •	Select	one	rough	and	work	it	into	a	tight	comp	on	
     •	 What	has	been	done	by	your	client’s	competition?
                                                                                   the	computer.
     •	What	does	your	audience	know	and	think?
     •	Look	at	historical	periods,	parallel	industries                     8. Analysis
     •	Collect	as	much	information	as	your	can.                                  •	Have	you	achieved	the	objective/goal	as	stated	in	
                                                                                   your	design	brief?
3. Digest/Organize/Brainstorm                                                    •	Is	it	effective	from	the	viewing	distance	it	will	
     •	 Look	over	your	notes	and	reread	your		                                     occupy?
        design	brief.                                                            •	Do	you	have	clear/correct	visual	hierarchy?
     •	Look	at	the	problem	from	all	angles.                                      •	Can	it	be	reproduced?
     •	Restate	the	information	in	different	ways,                                •	Are	there	any	negative	or	unintended	




Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
Mac Digital Basics

Global SymbolS                             (in every program)



�			Command	Key	                         �			Option	Key	                       �			Shift	Key	                      �	Control	Key

muSt know mac ShortcutS
                                                                                           Do you know:
� Z		       Always	an	undo	of	the	last	action                                               •	 how	to	change	views	in	the	“Finder”	
	           Unlimited	in	InDesign		and	Illustrator                                          •	 how	to	select	multiple	items

Save:                �S                                                                     •	 how	to	click	and	drag
                                                                                            •	 how	to	right	click	for	contextual	menus
undo:                �Z
                                                                                            •	 how	to	make	a	folder
File-new:            �N
                                                                                            •	 how	to	rename	a	folder
Select all:          �A                                                                     •	 how	to	delete	a	file/folder

Save as:             � �S                                                                   •	 how	to	move	a	file	or	folder	from	the	local	
                                                                                               drive	to	a	flash	drive
                                                                                            •	 how	to	safely	detach	a	flash	drive
                                                                                            •	 local	drive	vs	networked	&	external	drives/
                                                                                               volume	
                                                                                            •	 how	to	search	for	a	file/folder	if	you	know	
    ImpOrtAnt:	                                                                                the	name
    YOU RISK CORRUPTING YOUR FILE IF YOU:
                                                                                            •	 how	to	“jump”	to	the	finder
    ➻ Work on your flash drive
                                                                                            •	 how	to	cycle	through	open	programs
    ➻ Work over the network.
                                                                                            •	 how	to	access	the	calculator	&	dictionary
    Always work on your local drive (computer
                                                                                            •	 how	to	find	a	file’s	date
    you are sitting at). You can transfer the file to
    your flash drive when you are done. Plus you                                            •	 how	to	change	preferences

    will have two copies, always a good idea when                                           •	 five	ways	to	open	a	file

    working on important files.




Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
Where to shop for art supplies

             Utrech* (several locations)
             2602 Lincoln Boulevard
             Santa Monica, CA 90405
             Phone: 310-450-7015
             utrechtart.com/

             Graphaids* (several locations)
             3030 La Cienega Blvd
             Culver City, CA 90232
             (310) 204-1212
             graphaids.com

             12400 Santa Monica Blvd
             Los Angeles
             (310) 820-0445
             graphaids.com

             Mittles
             2499 Lincoln Blvd.
             Venice, CA 90291
             (310) 399-9500
             mittels.net

             Cash & Carry (basics)
             5680 Sawtelle Blvd
             Culver City, CA 90230
             (310) 390-9543


             Staples has a good price for Spray Mount
 Record of Student progress                                         Name: _________________________________________________________________
 Student's Copy
                                                                    email:__________________________________________________________________

                                                                    Entry Date: _____________________________________________________________

                                                                    Objective _______________________________________________________________

Graphic Design                                                      _______________________________________________________________________



                                                                        DESIGN



fundamentals:                                                                      dIGItal ImaGInG

 F     Elements of Design                                                                 F Newsletter design
                                                                                          F Logo design
      F shape
                                                                                          F Poster, Historical/Social Cause
      F value
                                                                                          F Editorial Layout with Illustration
      F color
                                                                                          F Brochure design
      F texture                                                                           F Magazine Cover
 F     Type/Image Layout                         £	£	 £                                   F Editorial Spread
 F     B/W Figure/Ground (Zen)                   £	£	 £                                   F Theater Poster
 F     Visual Literacy                           £	£	 £                                   F Greeting Card Line/Holiday Card
 F     Type Poster                               £	£	 £                                   F Event Poster
 F     Color Hmy Composition                     £	£	 £                                   F
 F     Greeting Card                             £	£	 £
                                                                                   advertIsInG/Web
 F     Logo/ID pkg                               £	£	 £
                                                                                          F Personal Logo/ID package design
 F     Page Layout                               £	£	 £
                                                                                          F Full-page color ad with original copy and art
 F     Imagery                                   £	£	 £
                                                                                          F DVD/CD Package (sleeve, insert, disc)
                                                                                          F Book Jacket Design
                                                                                          F Package Design
                                                                                          F Branding
                                                                                          F Public Service Ad
                                                                                          F Keynote Presentation
                                                                                          F WebSite
                                                                                          F Email Blast Graphic
                                                                                          F Personal Website
                                                                                          F




Graphic	Design		(70-65-50/55/60)		Instructor:	Robin	Hill		/		Venice	Skills	Center						
                                                 TECHNOLOGY

adobe PhotoshoP (minimum of two per category)            Start Date________________________

    F Training: Book, Instructor’s exercises (1,2,3,4)
    F Self-portrait
    F Composite Image
    F Image Alteration
    F Web Site
    F Poster or Ad imagery
    F

adobe Illustrator                                        Start Date________________________

    F Training: Book / Maze & Pen tool proficiency
    F Non-Profit Poster
    F Logo
    F Map
    F Product/Food Package
    F Illustration-Editorial
    F Illustration-Avertising

IndesIGn                                                 Start Date________________________

    F Training: Book, Thai AD, T. Newsletter, Brochure
    F Newsletter
    F Resume
    F DVD Case/Disc/Insert
    F Brochure
    F Interactive Pub
    F ID Pkg

dreameaver                                                  Start Date________________________

    F Training: Book, tutorials
    F Website
    F Website, responsive
    F Website, wordpress



ASSESSMENTS
    F Graphic Design Fundamentals
    F Digital Basics (file formats, memory,)
    F Typography
    F Printing
    F Color
    F Digital Imaging Terminology & Procedures
Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13
Graphic Design Fundamentals (70-65-50) Instructor: Robin Hill / rhill01@lausd.net
VenIce SkIllS centeR • 611 5th Avenue, Venice, CA 90290 / 310-664-5888 • Los Angeles Unified School District / Division of Adult and Career Education

                                                                                                                                                08-13

								
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