Trade Show Bags.pdf

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					Trade Show Bags
I believe that most of the tchotchkes and brochures we pass out a trade shows wind up in the
trash. I have never actually done a statistically valid research study on the subject, but I base my
belief on the following observations:
    1. People collect a lot of this stuff at trade shows, yet I rarely, if ever, see much of the stuff
       in their office or home
    2. When I look into the trash cans outside of conference centers and conference hotels I
       see that it is filled with the stuff. And yes, I do peek into the trash cans, but only because
       I’m testing my hypothesis.
Lately, however, I’ve seen an interesting phenomenon. Now that everyone has the
environmental bug up their, um, ear, they are using reusable bags for shopping. Many of these
bags are trade show bags. At one time the trade show bag doubled as a garbage bag that people
filled with brochures and tchotchkes. Now people keep them in their cars and use them for
groceries.
Style, however, plays an important role. The cooler looking the bag, the more likely it will find its
way into the supermarket. Don’t be afraid to invest in a little art & design for your bags. Unless
you are Patagonia, your logo alone probably won’t do the trick. The bags also have to be of high
enough quality that they can handle a few cans of chicken soup and a gallon of milk from time to
time.
So, for the time being, trade show bags seem to have defied my assertion that trade show
tchotchkes wind up in the trash. Remember, however, that brochures and tchotchkes are an
important part of the Art of Disengagement and once they fulfill this purpose they have done
100% of their job. Used properly it doesn’t matter where they wind up.




                                                          www.tradeshowsamurai.com

				
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