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Basic Social Media for Operations - Texas Emergency Management

VIEWS: 23 PAGES: 34

									     Social Media Operations
                &
Virtual Operations Support Team
Mackenzie Kelly, Williamson County OEM
 Lach Mullen, Fort Bend County OEM
                  Overview
•   Why Social Media is Important
•   Who uses Social Media
•   Gathering intelligence
•   Bringing it into operations
•   Virtual Operations Support Team
•   Sharing information
    Why is Social Media Important?
•   Direct, Two-way communication
•   Engagement
•   Share Information
•   Ask questions and get feedback
•   Public
       Who uses Social Media?
• 200 Million on Twitter
• 845 Million on Facebook
• 90 Million on Google+
• 96% of Generation Y joined a social network.

• 20% of marriages last year met online

• 50% of the world’s population is under 30
           (Not so) Fun Fact!
• Average age of patients infected
  by H5N1 is 20 years,
  across over 160 cases.
          Displaying Social Media
• Searches
  – YourOpenBook.org
  – http://www.facebook.com/search.php
  – Search.twitter.com
• Tools
  – TweetGrid        -Tweetchat
  – TweetDeck
                     What to look for
• Locations
• Authenticity
   –   Authority
   –   Sincerity
   –   History
   –   Evidence
        •   Photos
        •   Videos
        •   Descriptions
        •   Location
     Evidence & Sincerity




           “Miracle on the Hudson” Hutto, TX Train Wreck
posted on Twitter 27 minutes before posted on Twitter before
     FAA internally confirmed crash EM responders arrived
Authority & History
      Digging Into the Information
• Legal methods
  –   Public data
  –   Search engines
  –   Cree.py
  –   Pipl.com
• No-no’s
  – Social engineering
  – Non-official accounts
  – AKA, CYA
        Sorting the Information
• Know your search operators
  – “” (Exact/Include)
  – | (or)
  – AND (&)
  – - (Exclude)
• Google-fu
  – Site:twitpic.com
         Sorting the Information
• Mapping
  – View User Profile Information
  – Pulling Picture EXIF Data - http://regex.info/exif.cgi
  – Pulling location data natively
        Sorting the Information
• Hashtags
  – Custom, on-the-fly categories
  – Created by users
  – Curate them!
        Sorting the Information
• Crowd-sourcing
  – Ask for help from trusted sources (VOST)
  – Don’t bypass ICS inadvertently
  – Ask your followers for help
     • Ask questions
     • Let them know what is going on
         Leveraging the Public
• Damage assessment
  – Technical information
  – Photographs
• Infrastructure Outages
  – Map reports
  – Request updates
• Operational Picture
          Leveraging the Public
• Tell them what you want
• Tell them how you want it
  – Hashtags
  – Categories
  – Mentions
• Tell them when you want it
• Give them something in exchange
• Educate them on your processes (PIO)
       Social Media Police Scanner
•   “Odessa” “Fire”
•   Shooting
•   Tornado
•   “Thunder” OR ”Lightening” OR ”Lightning”
•   #UTShooter
•   #txwx / #wilcotx / #wilcowx /#okwx
•   #txfire / #okfire
  Monitoring Operational Security
• Key words
• Hyper-local search
  – TrendsMap
  – Streamd.in
  – TwitterVision
         Gathering Intelligence
• Information / Intelligence
  – Work with PIO
  – Work with Operations Section
  – Maintain board of figures
  – Communicate back to Planning Section Chief
          Gathering Intelligence
             Tips for Success
• Staff the position
• Work with OEM, IT & HR ahead of time
  – Create Social Media policies
• Invest in equipment
• Practice “beat the media”
• Develop job aids – Know your tools
         Gathering Intelligence
• Staff the position
         Planning Section
                                           PIO
              Chief

                                     APIO Information
        Information / Intel
                                        Gathering



                              VOST
Virtual Operations Support Teams
• Trusted agents
• Work with the PIO, Operations and Planning
  sections
  – Extend communication capabilities
  – Bring information into the EOC
  – Provide support
Virtual Operations Support Teams
• Functions
  – Establish & monitor social media
  – Communicate with the public
  – Donation and Volunteer Management support
• Benefits
  – Tangible support to agencies and the communities
    impacted by events
Virtual Operations Support Teams
• Examples
  – Williamson County March 19th Severe Weather
  – 2011 Oregon Shadow Lake Wildfires
  – Vermont Response
    • Tropical Storm Irene
    • http://vtresponse.wordpress.com/
      Internal Information Sharing
•   WebEOC boards
•   Internal 213 GM forms
•   Briefings for section chiefs
•   Whiteboard
•   Google Docs
     Public Information Sharing
• Facebook
     Public Information Sharing
• Google Maps




        Preparing WilCo Facebook Page follower Lynda King
         shared her appreciation for creating a map of the
                road closures in Williamson County.
     Public Information Sharing
• Ushahidhi/ CrisisMap
               Other Issues
• Open floor for discussion
Mackenzie Kelly
Lach Mullen
This Presentation

								
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