Trade Show Nutrition 101 I hate them, yet I’m irresistibly drawn to them: I did a little research. They are Spanish and they are called Churros because they look like a sheep’s horn. I guess Churro is Spanish for a sheep’s horn. Yum! Unfortunately, when it comes to trade show fare, a Churro is among the pinnacle of excellence. I think there is a law that says in order for a food to be allowed on a trade show floor it must have at least two or more of the following criteria: 1. Fried 2. Cold 3. Soggy 4. Coated in sugar If you are the type of hopeful who thinks “I’ll just get a salad at the show,” think again. Given the two-criteria rule above your salad will probably be cold, which is good, but it will also be soggy, which is bad. Using the above criteria Pizza (a popular choice) will also be cold and soggy as will hamburgers. French fries will be fried, but also soggy. Chicken will also be fried, but it will also be cold. Not the good kind of cold fried chicken, the bad kind. This is why you see so many tasty things that are fried and coated with sugar. Hence, Churros. The Trade Show Samurai packs a lunch. www.tradeshowsamurai.com
"Trade Show Nutrition 101"