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					Robert Kreuzbauer - CV

CURRICULUM VITAE DR. ROBERT KREUZBAUER

Address:

Department of Business Administration (Marketing) University of Illinois at Urbana-Champaign 350A Wohlers Hall, 1206 S. Sixth St. Champaign, IL 61820 USA

Phone (USA): Mobile (USA): Fax (USA):

(217) 333-6129 (217) 766 6990 (217) 244-7969

Email:

kreuzbar@illinois.edu

Languages:

German (native language), English (fluent), Italian (good knowledge)

Academic Positions and Practice 2008-present: Visiting Assistant Professor of Psychology; University of Illinois at Urbana-Champaign, Department of Psychology Post-Doc fellowship (Erwin Schroedinger) funded by Austrian Science fund Visiting Assistant Professor of Marketing; University of Illinois at Urbana-Champaign, Department of Business Administration (Marketing) Assistant Professor of Marketing; Salzburg University of Applied Sciences, Austria Visiting Scholar at Department of Marketing, Eller College of Management, University of Arizona, USA Brand Consultant and Consumer Researcher, Kiska GmbH., SalzburgAnif, a major European design company (www.kiska.at) Visiting Scholar at Department of Marketing, Bocconi University, Milan, Italy

2008_Jan-Sep:

2005-present:

2003-2005:

2004 (summer): 2000-2003:

1999-2000:

Robert Kreuzbauer - CV

1998-1999:

Research Assistant at Center for Design and Business Development (Prof. Tore Kristensen), Copenhagen Business School, Copenhagen, Denmark Civilian Service Red Cross (Paramedic) Innsbruck, Austria

1995-1996:

Education Post-Doc: University of Illinois at Urbana-Champaign, Department of Psychology and Department of Business Administration. Mentor: Chi-yue Chiu, January-September 2008 University of Innsbruck, Department of Marketing (1997-2001) Thesis: “Design and Brand – A cognitive-semiotic approach to explain how product design influences the formation of brands” Committee chair: Hans Muehlbacher (University of Innsbruck, Austria) and Tore Kristensen (Copenhagen Business School, Denmark); Committee Members: Erich Thoeni (University of Innsbruck), Josef Nussbaumer (University of Innsbruck) University of Innsbruck, Austria (1990-1996) (Major in 1. Strategic Management, 2. Service Management and Service Marketing)

PhD: (summa cum laude)

Mag. rer. soc. oec.:

Research Research interests Social Motivation, Self Identity, Consumer and Economic Psychology, Brand Identification, Brand Management and Communication, Design perception, Cross-cultural consumer psychology, Lay theories and consumption, Savings and investment behavior, Psychology of money Kreuzbauer R., “Design and Brand – The Influence of Product Form on the Formation of Brands“, Deutscher Universitätsverlag – Gabler Edition Wissenschaft, Reihe Marken- und Produktmanagement, Wiesbaden, 2002

Publications (books):

Publications (Journals):

Published Kreuzbauer R., & Chiu CY., “Psycho-Economics of Money and Social Support” Psychological Inquiry Volume 19, Issue 3 & 4, 2008 (SSCI impact factor: 9.6) Kreuzbauer R., & Malter A.J., “Embodied Cognition and New Product Design: Changing Product Form to Influence Brand

Robert Kreuzbauer - CV

Categorization“, Journal of Product Innovation Management (SSCI impact factor: 1.58), March, Vol. 22 Issue 2, p. 165-176, 2005

Under review Kreuzbauer R., Lin S., & Chiu CY. “Cultural Variations in Relational and Group Identity Signaling in a Consumption Context “, Journal of Experimental Social Psychology Xinyue Zhou, Ding-Guo Gao, Chiu CY & Kreuzbauer R. “Distraction or Compensation: A Theory of Threat Management (Psycho-Economic framework)“, Psychological Review

Manuscripts in preparation Kreuzbauer R., & Chiu CY., “Basic Social Motivation and Brand Identification“, target journal: Academy of Management Review (theoretical article) Kreuzbauer R., Vignoles V., & Chiu CY. “Motivational Foundations of Brand Identification“. All studies completed. Target journal: Journal of Consumer Research Kreuzbauer R., & Chiu CY. “Post-Consumption Motivation – What Happens after a Need has been Satisfied?“. All studies completed. Target journal: Journal of Consumer Research Kreuzbauer R., Chao MM., & Chiu CY. “Believe in Social Mobility and Savings Behavior“. All studies completed. Target journal: Journal of Consumer Psychology Kreuzbauer R., Chao MM., & Chiu CY. “A Scale for Savings Motivation“. All studies completed. Target journal: Journal of Consumer Research Kreuzbauer R., & Chiu CY. “When do Materialists become Idealists – The Monetary Value of Possible Future Identities“. All studies completed. Target journal: Psychological Science

Work in progress Optimal Distinctiveness and Brand Consumption, with Vignoles V. & Chiu CY. Brand Personalization and Identity Signaling, with Chiu CY. Cross-cultural differences in consumer aesthetics perception, with Lin

Robert Kreuzbauer - CV

S. & Chiu CY. Lay-theories in Social Mobility and Savings Behavior – a Crosscultural comparison, with Chao MM., Wan C., Lee S., & Chiu CY. Motivational Foundations in Investment Strategies – Simulating Consumers‟ Investment Behavior through an Online Simulation, with Wan C., Lee S., Chao MM., & Chiu CY. Kreuzbauer, R., Lin S., & Chiu CY. “Cultural Variations in Relational and Group Identity Signaling”, competitive paper, Advances in Consumer Research 2008 Kreuzbauer, R., & Chiu CY. “Postconsumption Motivation - What Happens after a Need is Satisfied?” Poster, Advances in Consumer Research 2008 Kreuzbauer, R., Vignoles, & Chiu CY. “Motivational Foundations of Brand Identity Signaling” Conference presentation, Informs Marketing Science Conference 2008 Otnes C., Crosby E., Kreuzbauer R., & Ho J., “Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact”, competitive paper Consumer Culture Theory Conference, 2007. This article has also been invited for publication in Consumer Culture Theory, Vol. 12 of Research in Consumer Behavior, Oxford: Elsevier, 2008 Kreuzbauer R., & Malter A.J., “Product Design Perception and Brand Categorization”, Advances in Consumer Research, 2006 Kreuzbauer R., Schoormans J. & Snelders D., “The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty”, Advances in Consumer Research, 2006 Kreuzbauer R., & Malter A.J., “Perceptual Processing of Product Design Information”, appears in proceedings of the Society for Consumer Psychology Winter Conference – competitive paper, Miami 2006 Kriechbaum-Vitellozzi E., & Kreuzbauer R., “Poverty Consumption: Consumer Behavior of Refugees in Industrialized Countries”, Advances in Consumer Research, 2005 Kreuzbauer R., & Malter A.J., “Product Design within Brand Concept Development“, Proceedings of Annual Conference of European Marketing Academy (EMAC), Milan, 2005 Kreuzbauer R., & Füller J., “How stored salient design attributes

Publications (refereed conference proceedings):

Robert Kreuzbauer - CV

affect the perception of brand extensions“, Proceedings of Annual Conference of European Marketing Academy (EMAC),Murcia, Spain, 2004 Wiefler W., & Kreuzbauer R., “Customer equity analysis in virtual environments“, Proceedings of Annual Conference of European Marketing Academy (EMAC),Murcia, Spain, 2004 Steffner R., & Kreuzbauer R., “Rethinking the information loop: What relationship marketing–driven companies learn from knowledge management”, Proceedings of Annual Conference of European Marketing Academy (EMAC),Murcia, Spain, 2004 Kreuzbauer R., & Wallmannsberger J., “What is a „Non-Brand‟? – Towards an Interdisciplinary Approach to a Contemporary Understanding of Brands”; Competitive paper accepted for presentation and publication at: “7th International Conference of the IASS-AIS (International Association for Semiotic Studies/Association Internationale de Sémiotique)”, Dresden, 1999 Kreuzbauer R., “Design and Brand” paper presented at Annual Conference of European Marketing Academy (EMAC), Doctoral Colloquium, Stockholm, 1998

Reviewing Activities Journal of Product Innovation Management (ad hoc) Journal of Personality (ad hoc) Journal of International Marketing (ad hoc) Journal of Advertising (ad hoc) Journal of the Academy of Marketing Science (ad hoc) European Marketing Academy Conference (EMAC) Association for Consumer Research (ACR) European Advances in Consumer Research (EACR) American Marketing Association (AMA)

Teaching (Courses taught) Marketing Management; New Product Development; Brand Management; Consumer Behavior; Marketing Research; Marketing Engineering; Marketing Strategy

Executive Training (Topics)

Robert Kreuzbauer - CV

Marketing Management Brand Management Product and Innovation Management Design Management and Consumer Research

Consulting Experience Selected companies: Bramac, Trodat, Trotec, Oped, Keba, BMW, Siemens, Ölz, Gothaer, Vossen, Roco, Zumtobel/Staff, Rika


				
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