Why Free SEO Best Practices Make Sense For You,
Customers, and the Search Engines.
I must have heard a million times that the best things in life are free. But as I age it seems pretty obvious
that the free things in life go unappreciated.
Look at some of Major League Baseball’s most beloved players turned villain when they under appreciate
their own God given talents and resort to performance enhancing drugs (PEDs).
Not only is it selfish but it robs the integrity of America’s favorite passed time. Similarly to conducting
business online, black-hat SEO practices used to dupe the search engines are like PEDs.
In this case money is the root of all evil…
Even as an ethical internet marketer I still can’t blame those new to the playing field doing things the wrong
way because all it takes is an “in your face” sales video and a marketing budget to spread the madness.
What’s the free SEO advantage mean to you?
The SEO best practices that work today demand for answers to the questions that people are searching.
Your job is to give the best answer to them by knowing the subject matter and context.
For the more technical on-page SEO there are free tools like SEO plugins to execute that task. So like a
Major League Baseball player, you want to set high standards for your industry by giving the fans, or your
customers, their money’s worth with no fluff!
Do free SEO best practices matter to customers to?
Why of course it does. They are the only thing that matter for your business. Google, Yahoo, Bing, and any
other search engine under the sun is NOT interested in buying your products, or service.
I’m about 99.9% sure of that…
So when creating any type of content the best search engine optimization is really optimizing for the
people first and search engines second. Create content that people will love to read, watch, or listen to
because it is solving a problem.
No magic software or gadget can guarantee that. Transparency and authenticity is key so do not
underestimate the intelligence of your potential customer by faking the value. Relative to baseball, a good
fan can sense PEDs and foul play.
Are the search engines paying attention?
The game of baseball is officiated by a crew of 4 umpires. To officiate search engine ranking, Google goes
overboard and has a team of 200!
I believe Google alone has over 200 algorithms, or spiders, crawling each and every one of our posts and
pages to our website.
That being said they are looking to spot the good and the bad. After all their mission statement is pretty
“Google’s mission is to organize the world’s information and make it universally accessible
The search engines are also looking for other signals as well with the help of social media sharing and
overall engagement which is brilliant! Now they can sit back and really gauge which content is most
relevant to rank in the search.
The moral here is you need not to worry about the search engines. Just play by their rules by being
resourceful to the people within the niche you are in. Take care of them and the search engines will take
care of you.
It’s a collective effort.
If you want your internet business to start working for you, it must start with you!
If we look at what the best SEO practices are in this day and age the focus should be on answering
questions and solving problems rather trying to gain the system with spammy back-links to social media
and irrelevant websites to your business.
The result of good search engine optimization will be a collective effort from you, the customers, and the
search engines. Just make sure you take care of your end the rest will take care of itself.
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