Leveraging social media intelligence for conducting
customized geo targeting campaign and improved
Client: Leading software,
services and solutions company One of the large technology companies wanted to better target profitable segments
for acquisition and enhance engagement with their profitable customers to drive
digital utilization. With this they also wanted to propagate engagement to drive
Industry: Technology customer brand advocacy.
Business Impact: The company asked Blueocean Market Intelligence to create a more personalized
• Market segmentation engagement initiatives based on digital profiles. They specifically wanted to avoid
one-size-fits-all approach in the marketing campaigns and consider customer
• Enhanced customer preference in defining engagement models.
• Effective campaign strategy Solution
• Blueocean Market Intelligence conducted detail and in-depth social
intelligence process to build initial understanding of depth and breadth of
digital behaviors and attitudes
• They also identified the primary behaviors and
attitudes of customers and prospects
Integration and refining
• Blueocean Market Intelligence team enhanced the
existing customer segmentation by segmenting
the customer base by overlaying with existing new
• They developed model and attribute segments on
top of the client database
Blueocean Market Intelligence’s unique approach provided
its client with a well-rounded understanding of how their
customers use social media for work and leisure; and how
susceptible they are to engaging with the client through this
As a result, client determined that they can encourage
concept buy-in by kicking off its social media communication
efforts first with the larger of the small and medium
businesses that have a higher likelihood of accepting new
ideas to manage their energy. With a targeted strategy,
a phased roll-out to the group that showed more social
media usage, more concept buy-in and more likelihood of
engagement would prove to be an effective communication
approach for the client. The research led to a strategy that
embraced dynamic changes in the way their customers
already communicate without disrupting their business.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytics
and insights provider that helps corporations realize
a 360-degree view of their customers through data
integration and a multi-disciplinary approach that
enables sound, data-driven business decisions.
Since we live in a highly dynamic and multi-
dimensional world, we believe the most effective
business decisions come from a synthesis of data
streams and not from one-dimensional sources.
Using our 360 Discovery approach, we ensure the
comprehensive use of all available structured and
unstructured data sources, enabling us to bring
the best to bear against each engagement. Strong
decision support is enabled through a combination
of analytics, domain expertise, engineering and
visualization skills brought together in harmony.
Leading companies have benefited from our
partnership with financial growth, 360 views of their
markets and competition, and improved customer
acquisition, satisfaction and retention.
For more information or to request a consultation,
please email firstname.lastname@example.org or visit us
online at www.blueoceanmi.com.
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