Search Engine Optimization
This agreement is between a contractor and a client that wants to use the contractor’s
search engine optimization services (“SEO”) for a website. SEO is a popular internet
marketing service that can make the client’s website highly visible on widely-popular
search engines. Customize the information of the parties, the contractor’s hourly rate,
the termination procedure, and more. This agreement is ideal for individuals or small
businesses that want to provide or receive SEO services.
SEARCH ENGINE OPTIMIZATION AGREEMENT
THIS SEARCH ENGINE OPTIMIZATION AGREEMENT (hereinafter referred to as the
“Agreement”), is made on ______________________ [Instructions: Insert the date] by and
between ___________________ [Instructions: Insert the Contractor’s name] (hereinafter
referred to as the “Contractor”) of _____________________________________ [Instructions:
Insert the Contractor’s address] and ___________________ [Instructions: Insert the
Client’s name] (hereinafter referred to as the “Client”) of
_____________________________________. [Instructions: Insert the Client’s address]
WHEREAS, Client is the owner and operator of a certain website accessible through the internet
at: www._________________.com [Instructions: Insert the Client’s web address] (the
WHEREAS, Client desires to engage the services of Contractor for the purposes of providing
search engine optimization (“SEO”) services for the Website; and subject to the terms and
conditions contained herein, Contractor desires to accept said engagement.
NOW, THEREFORE, in consideration of the mutual covenants and agreements set forth
below, it is hereby covenanted and agreed by the parties as follows:
a. Included Services. Contractor agrees to provide the SEO services (the
“Services”) set forth in the Statement of Work, attached hereto as Exhibit “A”, and incorporated
herein (the “SOW”), and subject to the terms and conditions set forth in the SOW.
b. Excluded Services. Contractor’s Services hereunder shall be limited to the
services specified in the SOW, and shall expressly exclude any services not expressly specified
in the SOW (each an “Excluded Service”). In the event Client desires to engage Contractor to
provide any Excluded Service, a change order detailing such engagement shall be executed
between the parties.
2. FEES AND COSTS
Client agrees to pay Contractor the fees and costs set forth in the SOW (collectively the “Fees
and Cost”), upon the schedule set forth in the SOW. The Fees and Costs represent the total fees,
costs and charges for the Services and will not be increased during the term of this Agreement
except pursuant to a mutually agreed change order.
3. CHANGE ORDER
The parties agree that any changes resulting in Contractor furnishing additional Services must be
agreed in a written change order, signed by the parties hereto. Client reserves the right not to
consent to a change order that substantially increases the Services or Fees and Costs.
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4. RELATIONSHIP OF THE PARTIES
a. Contractor agrees that: (i) the Services will be rendered by Contractor as an
independent contractor; (ii) this Agreement does not create an employer-employee relationship
between the parties; (iii) Contractor shall have no right to receive any employee benefits,
including, but not limited to, health insurance, life insurance, sick leave and/or vacation; (iv)
Contractor shall pay all taxes including, self-employment taxes due in respect of the Fees and
Costs; and (v) Contractor shall indemnify and hold Client harmless in the event Client is required
to pay such taxes on behalf of Contractor.
b. Contractor shall bear the sole responsibility for payment of compensation to its
personnel. Contractor shall pay and report, for all personnel assigned to Client’s work, federal
and state income tax withholding, social security taxes, and unemployment insurance applicable
to such personnel as employees of Contractor. Contractor shall bear sole responsibility for any
health or disability insurance, retirement benefits, or other welfare or pension benefits, if any, to
which such personnel may be entitled. Contractor agrees to indemnify Client in the event that
Client is required to pay any of the foregoing costs on behalf of Contractor.
5. CONFIDENTIAL INFORMATION
Each party hereto shall keep the other party’s “Confidential Information”, including, but not
limited to, business secrets, customer, supplier, logistical, financial, research, technical and
development information, as well as all other information which can reasonably be discerned to
be confidential, and all information designated as confidential, strictly confidential and shall not
disclose such information to any third party without the prior written consent of the confiding
party. Notwithstanding the foregoing, the term “Confidential Information” shall not include any
information which: (i) can be demonstrated to have been in the public domain or was publicly
known or available prior to the date of the information was shared with the other party; (ii) can
be demonstrated in writing to have been rightfully in the possession of the other party prior to the
sharing of such information; (iii) becomes part of the public domain or publicly known or
available by publication or otherwise, not due to any unauthorized act or omission on the part of
other party; or (iv) is supplied to the other by a third party without binder of secrecy, so long as
such third party has no obligation to the confiding party to maintain such information in
6. REPRESENTATIONS, WARRANTIES AND INDEMNIFICATION
a. Client represents and warrants to Contractor that: (i) Client has the full power and
authority to enter into this Agreement and perform all of Client’s obligations hereunder; (ii)
Client owns the Website and owns or has the right to use all content, including all trademarked
and copyrighted material displayed on the Website; (iii) The Website is not defamatory of any
person or entity, indecent, obscene or constitutes a statement that is misleading or deceptive or
likely to mislead, does not infringe any copyright, trademark or other intellectual or other rights
of any person.
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b. Contractor represents and warrants to Client that: (i) Contractor is under no
restrictions or obligations, contractual or otherwise, that are inconsistent with the execution of
this Agreement, or will interfere with Contractor’s performance of the Services; and (ii) the
Services shall be performed in a competent fashion, with the highest amount of professionalism
and integrity, in accordance with applicable standards of the profession, all subject to reasonable
approval by Client.
c. Each party hereby indemnifies and holds the other party harmless from any and
all damages, claims, liabilities, and costs (including reasonable attorney’s fees), or losses of any
kind or nature whatsoever which may in any way arise from any breach or alleged breach of this
Agreement, including the representations, warranties and agreements set forth in this paragraph.
Client expressly agrees that the Services are provided at Client's sole risk. The Services are
provided on an “as is” and “as available” basis. Contractor expressly disclaims all warranties of
any kind, whether express or implied, including, but not limited to the implied warranties of
merchantability, fitness for a particular purpose and non-infringement. Contractor makes no
warranty that the Services will meet Client’s requirements, or that the Services will be
uninterrupted or error-free. Client understands and agrees that all Services are performed at
Client’s own discretion and risk and that Client will be solely responsible for any damages or
losses that results from Contractor’s Services. No advice or information, whether oral or written,
obtained by Client from Contractor shall create any warranty not expressly made herein.
8. LIMITATION OF LIABILITY
Contractor shall not be liable for any direct, indirect, incidental, special or consequential
damages, resulting from the use or the inability to use the Services. Contractor shall not be liable
for the cost of procurement of substitute goods and services or resulting from any goods or
services purchased or obtained in connection with the Services. Client hereby expressly waives
any right to direct, indirect, incidental, special or consequential damages for claims disputes and
other matters arising out of or relating to this Agreement and/or Contractor’s Services.
Notwithstanding anything to the contrary contained herein, Contractor’s maximum liability to
Client arising hereunder shall be limited to the sums paid by Client to Contractor hereunder.
a. No failure by either party to perform any of its material obligations hereunder
shall be deemed a breach hereof, unless the non-breaching party has given written notice of such
failure to the breaching party, and the breaching party fails to cure such non-performance within
thirty (30) days after receipt of such notice (fifteen (15) days with respect to non-payment).
b. All notices, statements and/or requests for approvals (each a “Notice”) that either
party hereto is required or may desire to give to the other party shall be given in writing by
addressing the same to the other party at the addresses set forth above, or at such other address as
may be designated in a Notice to the other party. Notices shall be made by personal delivery,
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courier, or by certified U.S. mail, return receipt requested, postage prepaid. Notice shall be
deemed given on the date of delivery to the other party.
c. This Agreement constitutes the entire agreement between the parties hereto with
respect to the specific subject matter hereof and supersedes all prior agreements or
understandings of any kind with respect to the specific subject matter hereof.
d. In the event that any provision or part of this Agreement shall be deemed void or
invalid by a court of competent jurisdiction, the remaining provisions or parts shall be and
remain in full force and effect.
e. Any and all additions, deletions, or modification to this Agreement must be in
writing and signed by the parties or it shall have no effect and shall be void.
f. This Agreement is binding upon and shall inure to the benefit of the respective
successors, licensees and/or assigns of the parties hereto. Notwithstanding the foregoing, neither
party may assign or transfer its rights or delegate its obligations under this Agreement without
the other party's prior written consent, which consent will not be unreasonably withheld.
g. This Agreement shall be governed in accordance with the laws of the State of
___________________ [Instructions: Insert the state’s laws that will govern this agreement]
applicable to agreements to be wholly performed therein, without giving effect to its laws
governing conflict of laws.
IN WITNESS WHEREOF the parties have duly executed this Agreement as of the date first set
__________ [Instructions: Insert name] __________ [Instructions: Insert name]
Authorized Signatory Authorized Signatory
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STATEMENT OF WORK (SOW)
1. TERM AND TERMINATION
The term of Client’s engagement of Contractor shall be on an “at will” basis. This Agreement
may be terminated as follows:
a. By Contractor, at any time, for any reason, on the giving of __________ (___)
[Instructions: Insert number of days] days written notice to Client.
b. By Client, for any reason, on giving Contractor __________ (___) [Instructions:
Insert number of days] days written notice or on paying Contractor the equivalent in lieu of
Commencing on ___________________, [Instructions: Insert the start date of the SEO
services] Contractor shall perform the following SEO services (individually and collectively,
“Services”) for Client:
a. ___________________________ [Instructions: Insert service requirements]
b. ___________________________ [Instructions: Insert service requirements]
c. ___________________________ [Instructions: Insert service requirements]
d. ___________________________ [Instructions: Insert service requirements]
3. FEES AND COSTS
a. Fees. Provided Contractor fully performs Contractor’s material obligations
hereunder, in full consideration of all rights granted therein, Client shall pay Contractor
__________ Dollars ($______) [Instructions: Insert the Contractor’s hourly rate] per Service
hour worked by Contractor. Client shall pay Contractor all such fees no later than thirty (30)
days’ following Client’s receipt of Contractor’s invoice indicating the applicable fees.
b. Costs. Along with the fees set forth above, Client shall be responsible for all
materials costs associated with the Services. Client shall pay Contractor all actual and
documented costs no later than thirty (30) days’ following Client’s receipt of Contractor’s
invoice indicating the applicable costs.
c. Late Payments. In the event that Client fails to make payment of the above fees
and/or costs and expenses, on the dates indicated herein, Client shall be charged a late payment
fee, which shall be equal to interest at rate of __________ percent (___%) [Instructions: Insert
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the interest rate that will be added to late payments] compounded [Instructions: Choose
one] annually OR monthly. Client shall also be responsible for all reasonable costs related to
recovery of such unpaid payments, including, but not limited to, administrative and attorney’s
fees that may be incurred by Contractor and/or Contractor’s representatives in an effort to collect
past due amounts owed to Contractor for more than __________ (___) [Instructions: Insert the
number of days payments must be late] days (“Collection Costs”), which Collection Costs
shall be added to the amounts due to Contractor and paid by Client. All payments made by
Client following the incurrence of Collection Costs by Contractor shall first be credited to
Collection Costs amounts and then to the past due invoice until the account is brought current.
Additionally, in the event that any invoice remains unpaid for more than __________ (___)
[Instructions: Insert the number of days payments must be late for this paragraph to be
effective] days, Contractor may, upon providing __________ (___) [Instructions: Insert the
number of days written notice required to terminate this agreement because of lack of
payment] days written notice to Client, suspend Services hereunder, until Client’s account is
brought current. In the event of such suspension, Client shall waive all rights and remedies and
release all applicable claims that Client might have against Contractor as a direct or indirect
result of such suspension.
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