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SFE Europe 2010 brochure

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How do you move from being product-focused to customer-facing? With 6 VP insights, and 45 senior speakers, it has become the goal of SFE Europe to produce a new age in pharma. Jane Griffiths, IVP at Janssen Cilag will explain how to transform your business culture, using the new commercial model to produce real, added value services. On top of this, ZS associates will be heading a 90 minute interactive workshop to improve product positioning and drive pipeline strategy. Find out more info here The theme for the 2010 event is ‘change’, in particular how we can use change to drive future successes. Key questions for discussion include:  What should your new commercial model look like?  Is “Added value” just a buzz word?  Do CSO Reps work harder and learn faster?  How do you make your Rep the indispensible, flexible resource? As Europe’s biggest pharma event, this is your chance to network with key players from pharma, and refreshing & refocus your knowledge over the 3 days. Date: 27th – 29th April, 2010 Location: Barcelona, Spain Venue: Hotel Rey Juan Carlos Contact Info: Kate Eversole eyeforpharma Event Director 44(0) 207 375 7594 Website: Email:

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