MILITARY PRESS RELATIONS by malj

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									MILITARY / MEDIA
   RELATIONS




                   1
     PUBLIC PERCEPTION HAS
           AN IMPACT
• Elected Decision Makers
• Military Members




                             2
           INFLUENCES
ON THE PUBLIC’S PERCEPTION OF THE
            MILITARY
      • Media
      • Political Leaders
      • Private Organizations
      • Personal Contact



                                3
         KEYS TO POSITIVE
        PUBLIC PERCEPTION
• Awareness of impact of public
  perception
• Training
• Public Affairs / Procedures
• Transparent Military Justice
  System



                                  4
      PRINCIPLES FOR
  PUBLIC AFFAIRS OFFICERS

• Make information available
• No censorship
• Withhold only to protect security, safety,
  or privacy
• Conduct public affairs planning &
  coordination


                                           5
      FUNCTIONS OF PUBLIC
         AFFAIRS OFFICE

• Media Relations


• Internal Information


• Community Relations



                            6
   LAWS REGULATING RELEASE OF
          INFORMATION

Freedom of Information Act

   - Disclosure is the rule

   - Equal access

   - Government must justify any denial of access


                                              7
    CLASSIFICATION OF INFORMATION
Classified documents procedure:
     - Decision to release by designated officials
      - Classification limitations
Internal practices and rules
Trade secrets
Memos and letters
Personnel and medical files
Investigatory records
Exempt by statute
                                                8
Media goals                  vs.              Military Goals


News is a product to sell     -----           Mission comes first

Information = commodity       -----           Information = asset


Seek access to information    -----           Restrict access

Broad principles, loosely organized   -----   Rules, tightly organized



                                                                    9
        THE DILEMMA. . .
       MILITARY JUSTICE



PUBLIC                PERSONAL
INTEREST               PRIVACY




                            10
          U.S. SOLUTION !
         MILITARY JUSTICE
• Courts-Martial Open to Journalists--But
  No Cameras

                                 AP Photo/William Hennessy




• Release:
     3 Name   3 Rank       3 Hometown
     3 Charge 3 Details of Confinement
                                                      11
       THE DILEMMA...
    MILITARY OPERATIONS
PUBLIC           OPERATIONAL
RIGHT              SECURITY
TO KNOW




                          12
           U.S. SOLUTION!
        MILITARY OPERATIONS
• Commander’s Control

• Roaming Journalists

• Press Pools




                              13
                Press Pools
• Pre-selected, given access to area of
  operations and military information

• Possible conditions for inclusion:
  – Ready to respond when notified to deploy
  – No reporting of deployment without
    permission
  – Remain with military escort
  – Military review of reporting prior to release

                                                14
               Embedding of Media
Provides long-term, minimally
restrictive access to military
operations

 – Live, work & travel with
   military units

 – Commanders to ensure
   media provided
   opportunities to observe
   actual combat operations

 – All interviews on the record

                                    15
    FALSE REPORTING . . .THE
          DILEMMA. . .

 FREE                 MISLEADING
SPEECH                THE PUBLIC




                               16
             U.S. SOLUTION. . .


• Rebuttal

• Media Conference

• Defamation Laws



                                  17
              CONCLUSION

• Vital Role of the Media

• Military/Media Cooperation

• Methods of Allowing Media Access to
  Information



                                        18
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