Brand Protection Investigator India

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					Off late the Indian market has been bombarded with a plethora of
goods that are counterfeit or fake in nature. This phenomenon
however, is not sudden but in fact is a result of the imbalance
between the growing demand for products, inadequate production
capabilities and high competition. Another dimension that can be
explored is the dawn of globalization and brand consciousness in
India which has caused a widespread attraction towards brand
possession.

There are various push and pull factors responsible for the
existence of the counterfeit industry globally and in India. The
push factors would be the expansion of major international
brands venturing into the Indian market and thus a demand for
these goods is created. In addition, these products are usually
highly priced leading to unaffordability on the part of the average
Indian customer. The Pull factors would be the general feeling of
a need to possess these highly priced articles but the inability to
do so and the glamorous marketing and advertising of the said
products. In light of these circumstances, the counterfeit industry
poses as a lucrative alternative to the real thing and generally is
not viewed to be wrong or illegal by the average customer as it is
considered mutually beneficial. This trend however is a vicious
cycle of demand and supply and the pillars of the thriving
counterfeit Industry in India.

Product counterfeiting is a big business -- estimated to cost
hundreds of billions of dollars each year. It impacts the economy
in a variety of ways including consumers that believe they are
buying authentic products, legitimate manufacturers that invest
in safety and quality manufacturing processes, and retailers that
want     to   provide    safe,    reliable   products    to   their
customers.Exposure to serious health and safety risks associated
with counterfeit electrical products, pharmaceuticals, car parts,
airplane parts, baby formula and over-the-counter medicines,
etc.People that unknowingly purchase counterfeit products
anticipating a bargain are actually paying an inflated price for an
inferior product.

In order to counter the growing menace of IPR violations and
Brand Counterfeiting a number of brand protection services in
India have emerged. These agencies partner with IPR
professionals and brands in order to ensure quality control and to
curb the counterfeiting menace. One of the foremost leaders in
the anti- counterfeit movement is Brands and Fakes. This
agency works with its national network of agents who report any
counterfeit product that they come across and report the said
product following which Brands and fakes carries out an
investigation and seeks to minimize or reverse the damage
caused by duplicate brands. The Agency follows an incentive
based program in order to motivate people to join the fight
against counterfeit products. Other IPR investigators in India
worth mentioning are TACT India, SGS India, and GCS
Management India.

Even though there a number of agencies that work towards the
eradication of the counterfeit product culture, their job is
incomplete as long as people continue to ignore the associated
health and other hazards of using fake products knowingly or
unknowingly. Mass awareness generation and a total blanket ban
on fake commodities is the need of the hour in order to secure a
brighter tomorrow.

				
DOCUMENT INFO
Description: Brands and fakes carries out an investigation and seeks to minimize or reverse the damage caused by duplicate brands. The Agency follows an incentive based program in order to motivate people to join the fight against counterfeit products. Other IPR investigators in India worth mentioning are TACT India, SGS India, and GCS Management India.