Harnessing the Power of the Web - masbo

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					    Kelley Gangi, Director of Curriculum, Wachusett Regional School District




Harnessing the Power of the Web
To Market your District Budget
What’s so special about marketing a
budget on the web?

 Numbers alone can’t tell your story

 Mobile access for advocacy and fact-checking

 Analytics to help you expand your impact

 Repository to house important public documents

 Environmentally conscious dissemination method

 Dynamic to allow transparency throughout the process

 Addresses the needs of all stakeholder populations
Our Approach
 Unique look and feel from our district site
    wrsd.net
    wrsdbudget.net

 Team approach to development

 Embed data in “our story” of the budget rather than simply
  listing links and supplying documents

 Offer multiple modalities for conveying information (charts,
  visuals, PowerPoints, spreadsheets, narrative, reader polls) to
  maximize exposure and understanding

 Content manager that provides analytics (e.g. Intuit) about site
  traffic (when viewers read, what pages they viewed, how long
  they stayed, where they were routed from, what type of device
  they are viewing from, etc.)

           http://www.wrsdbudget.net

				
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posted:7/14/2014
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