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7_swap_it_key_messages_cwealth_approved_22122011

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									               KEY MESSAGES
About Swap It
    Diabetes Queensland is working with other non-government health agencies (NGOs) on the
     Queensland NGO Swap It program to help Queenslanders aged 25 to 50 realise that simple everyday
     changes can add up to lead to a healthier lifestyle.
    The Queensland NGO Swap It partners — Diabetes Australia Queensland, Heart Foundation, Cancer
     Council Queensland and Nutrition Australia-Qld — are helping to reduce chronic disease in
     Queensland.
    The Swap It Don’t Stop It campaign aims to show Australians how they can take steps to help reduce
     their waist measurement and improve overall health and wellbeing.
    The campaign highlights the fact that ‘you can lose your belly without losing out on all the things you
     love.’ It encourages people to consider small nutrition and physical activity swaps they can make in
     everyday life that may benefit their health and wellbeing.
    The national Swap It campaign is a joint Australian, State and Territory Government initiative under
     the National Partnership Agreement on Preventive Health.

Overweight and Obesity
    In 2011, 57 per cent of the Queensland adult population were overweight or obese. Figures show one
     in three adults is overweight and one in four is obese.
    Obesity has become an epidemic in Queensland – a leading cause of premature death and disability.
    Obesity is the main risk factor for a number of chronic diseases in Queensland. About 40 per cent of
     chronic disease burden is due to type 2 diabetes; 30 per cent to coronary heart disease, 11 per cent to
     stroke and 10 per cent to bowel, breast and uterine cancers.
    If current trends continue, almost two in three Queenslanders (3.7 million) will be overweight or obese
     by 2020.
    People living in regional and remote communities are 15 per cent more likely to be overweight or
     obese than those living in cities.
    A waist measurements over 80cm for women and over 94cm for men puts you at greater risk of
     chronic diseases such as type 2 diabetes, heart disease and some cancers.
Chronic Diseases
    Close to 90 per cent of all health problems, disabilities and early deaths in Queensland are due to
     chronic preventable diseases (87 per cent). Major increases in type 2 diabetes are fuelling this growth.
    Lifestyle-related chronic diseases such as heart problems, type 2 diabetes and some cancers cause
     more than 22,000 deaths in Queensland each year. That’s almost double the national road toll.
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    Being overweight and physically inactive increases your risk of developing heart disease, some cancers
     and type 2 diabetes.
    Excess weight is the third largest risk factor for cancer in Queensland.
     21 per cent of cardio vascular disease is caused by obesity in Queensland. Increasing numbers of adults
      are living dangerously by combining being overweight with other risk factors like high cholesterol and
      high blood pressure.
     Sixty new cases of largely preventable type 2 diabetes are diagnosed in Queensland every day (23,000
      a year). About 300,000 Queenslanders are thought to have type 2 diabetes; another 300,000 might not
      know they have it.
     The key is to eat a variety of healthy foods, be physically active every day and maintain a healthy body
      weight.
Economic impact
     Health problems related to excess weight impose substantial economic burdens on individuals,
      families and communities.
     Obesity is costing the community billions of dollars a year in lost health and productivity, and is a
      burden on available hospital beds and health care resources. In 2008, the total Queensland cost was
      estimated at more than $11.6 billion 
Nutrition
     More adults are eating the recommended two serves of fruit in Queensland but not the suggested five
      daily serves of vegetable.
     Planning meals ahead and shopping with a list can help ensure you and your family enjoy healthy
      meals more often.
     Limit takeaway foods that are high in fat and salt and low in fibre.
     Look for cheaper ways to buy vegetables and fruit – roadside markets, farmers’ markets, vegetable co-
      ops with friends and family – or try growing some at home.
     Smaller serves of meat and adding more vegetables to your plate are two simple ‘swaps’ that you can
      easily incorporate into your every day.
     Avoid sweet drinks and limit alcohol to the recommended safe level for men and women.
Physical activity
     Be physically active every day in as many ways as you can.
     Sixty per cent of Australians do not do enough physical activity –the recommended adult level is at
      least 30 minutes of moderate-intensity physical activity on most, preferably all, days.
     If you can, also enjoy some regular, vigorous activity for extra health and fitness – aim to do this three
      to four days a week.
Being a Swapper

The campaign provides some simple swaps you can make to improve your health and wellbeing. Key advice
includes :

Swap big for small (portion control).

     Swap often for sometimes (occasional treats).
     Swap fried for fresh (nutrition).
     Swap sitting for moving (physical activity).
       Swap watching for playing (physical activity).

The underlying messages of the campaign support and extend the advertising tagline: swap it, don’t stop it,
by empowering people to make changes to live a healthier lifestyle, for example:

            change is easier than you think
            you just have to swap some things around
            small changes can make a big difference
            you don’t have to give up everything you love
            small changes add up

The ultimate aim of the campaign is to make healthy change desirable and achievable – an objective that has
the potential to help reduce the risk factors for chronic disease in Australians.


Source:  Queensland Health - The Health of Queenslanders 2010: the Third Report of the Chief Health Officer Queensland;  Queensland Health:
Strategic Directions for Chronic Disease Prevention 2009-2012;  Australian Bureau of Statistics report - Activity in Australia; A Snapshot 2007-08
(September 2010). Australian Government Department of Health and Aging National Physical Activity Guidelines for Adults. Australian Government:
Preventative Health Taskforce

								
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