CORRELATION BETWEEN CITY LOGISTICS AND

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CORRELATION BETWEEN CITY LOGISTICS AND Powered By Docstoc
					THE ROLE OF STAKEHOLDERS
IN A DEVELOPING REFERENCE
 MODEL OF CITY LOGISTICS
            Jarosław Witkowski
    Wroclaw University of Economics, Poland
              Maja Kiba-Janiak
       Higher School of Business, Poland
                         Agenda
n   The concept of the research project
n   Definitions of city logistics and city logistics 
    system
n   Overview of city logistics models
n   Different expectations of stakeholders in 
    relation to the city logistics
n   Stakeholders functions in a hierarchical model 
    of city logistics
n   Residents behaviors in the area of city 
    logistics
n   Conclusion
City logistics problem?
            ,A truck driver is 
            asking
            an attractive 
            woman  in a 
            Polish big city:
            ‘Would you like a 
            lift, miss?’ 
            She answers with 
            an ironic smile: 
            ‘No thanks, I'm in 
            a hurry’…’
The aim of the research project

   The  main  aim  of  the  research 
   project  is  to  build  a  referential 
   model  of  city  logistics  versus 
   quality  of  life  of  citizens  for 
   medium sized cities.
          City logistics
City  logistics  can  be  defined  as 
planning,  implementation  and 
monitoring        of    economic 
efficiency  and  effectiveness  of 
people,  cargo  and  relevant 
information flows in urban areas 
in  order  to  improve  the  citizens 
quality of life.
     City logistics system
City  logistics  system  should  be 
understood  as  deliberately 
organized  set  of  elements,  such 
as:  stakeholders,  infrastructure, 
regulatory  standards  and  tariffs 
and  relationships  between  them, 
which  are  involved  in  the  process 
of  flows  of  people,  cargo  and 
relevant  information  in  urban 
areas.
Typology of models according to
  the dominant urban logistics
      modeling techniques
Matrix of good practices




  Legend:
  X1, X2, X3 - low- , medium - , high- expectations of residents
  Y1, Y2, Y3 - individual- , passenger- freight- transport
  Z1, Z2, Z3 – low - , medium - , high- cost solutions
                Determination Flow of the
               Criterion for the stakeholders
Stakeholders       Objective               Conditions for             Criterion
                                           achieving objective
Freight carriers   Growth in profit        Reduction of the           Minimise  transportation cost, 
                                           transportation cost,       maximise  amount of sales
                                           Growth in sales,           minimise delay time at 
                                                                      customers
Shippers           Growth in profit,       Reduction of the total     Minimise  transportation cost, 
                                           cost, Growth in sales      maximise  amount of sales
Residents          Ensuring good living     Reduction of negative     NOx, C02 emissions from the 
                   environment              impacts on                trucks vehicles, traveling time 
                                            living environment        within the city
                                            from the traffic; 
                                            reduction of traveling 
                                            time within the city
Administrators   Revitalisation of the city a) Achieving              a) Total NOx emissions in the 
(local           a) Society with low        environmental             network
governments)     environmental impact       standards                 b) Total number of complaints 
                 b) Society with high       b) Efficient use of       from the residents
                 economic efficiency        urban road network
Public transport Ensuring punctual and  improvement of service        Total numbers of complaints 
operators        frequent public            quality                   from customers, minimise 
                 transport, growth in                                 delay time of public transport
                 amount of customers
    The role of stakeholders in a
 hierarchical model of city logistics
          Level                      Main aim                                   Stakeholders’ roles
Figure   description                of the level                                    at each level
         Top level          Identification of the main Local government is responsible for setting main targets including
         (process type)     scope for the reference    residents needs, capacity of flow goods, etc. A this stage city
                            model of city logistics    logistics’ stakeholders are defined.
                            versus quality of life.

         Configuration      Configuration of the        Local government in cooperation with shippers, freight operators
         level (Process     reference model of city     and public transport operators configures process categories which
         categories)        logistics including         should be included in reference model of city logistics. On these
                            citizens needs              level best practices could be helpful.


         Process element    Determination of ability    Stakeholders, like local government, shippers, freight operators and
         level (decompose   to adapt to the changes     public transport operators, define their abilities do changes
         processes)         included in the reference   proposed in reference model of city logistics. This level includes
                            model of urban logistics.   processes’ analyses and then reorganisation of these processes,
                                                        application of best practices, implementation of new technology,
                                                        tools, etc.
         Implementation    Stakeholders implement       At this level local government, shippers, freight operators and
         level (decompose specific design city          public transport operators implement city logistics solutions.
         process elements) logistics’ practices.
      ORGANISATION AND
    RESULTS OF THE SURVEY

n The survey was the first part of 
  the second step of the research 
  conducted in 2011 among 1600 
  residents of three medium sized 
  cities in Poland. The sample was 
  a stratified quota sample 
  selected with the following 
  criteria:
n gender (male, female);
n age (up to 35, 35-60, 60 plus);
        Daily using various types 
               of transport

Transportation means   Gorzów Wlkp.   Zielona Góra   Jelenia Góra

   Public transport       24,2%          22,6%         16,3%

        A car             49,2%          51,7%         46,3%

     A motorcycle         0,2%           1,4%            0%

      A bicycle           0,5%           1,7%           2,6%
Residents’
 behavior
 model in
relation to
 different
 types of
movement
within the
    city
                 Summary
n   In 2006 American Newsweek, asserted that 
    ‘the  last  century  was  the  age  of  the  mega-
    town.  The  next  will  belong  to  their  smaller 
    humbler relations’.

n   A  referential  model  of  city  logistics  for 
    medium  sized  towns  could  provide 
    a  solution  facilitating  an  efficient 
    movement  of  humans  and  freight  including 
    residents’ quality of life.
                  Summary
n   Both  the  research  and  observations  show 
    that  the  local  government  should  play  the 
    role  of  a  coordinator  and  an  in  initiator  of 
    actions to improve urban logistics. 

n   A behaviour's  model of residents in  relation 
    to  different forms  of  transport could 
    provide  a tool  for implementing  above 
    actions. 

n   However,  without  the  participation  of  other 
    stakeholders implementation of the  city 
    logistics’ model is not possible.  
Tank you for your kind attention!

				
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