How to Improve SEO of Your Facebook Pages
Increasingly online users are escalating the importance on their social pages than their
website. This is great from a customer service and interaction viewpoint.
Previously the whole SEO exercise would be to put the correct mix of keyword-laden text,
reciprocal links, and smart use of heading text, a crafty SEO expert could push a website
up in the grades. But now the center is on your Facebook page, and you still need to get
your brand or business in the peak of the rankings.
So if you would like your Facebook page to rank higher in the SERPs (Social Engine results
pages), here are 7 guidelines that you can utilize to the fullest.
1. Publicize your brand or business name
The names of your Facebook page, custom URL, and custom tabs are of extreme
importance. Search engines see these titles in Heading 1, which means they are heavily
graded by search engines. Craft the title of your page, tabs, and URL cautiously, ensuring
they have the name of your brand or business.
Eg. If you’re the proud owner of Reena’s boutique, but instead opt for “Fashion trendz,”
Reena’s Boutique isn’t going to rank highly on the SERPs. Your brand or business name is
how you are identified and how you are found, so be steady when labeling your page, URL,
and tabs. And once you’ve named your page or picked your vanity URL, commit to it.
2. Obtain links from numerous sources
As is the case with customary SEO, obtaining links to your Facebook page and custom tabs
is very useful. Links are like suggestions. If one friend suggests you eat at a certain
restaurant, you’ll consider it. If a number of your friends echo that suggestion, you will be
If Google sees that your tabs and pages are being connected to by numerous sources, both
on and off of Facebook, then your page and tabs must be significant. But search engines
also take into concern where the links are coming from. A link to a custom tab on your
business page will be weighted much more heavily if it’s from a well-liked, familiar source.
You can incorporate links to your Facebook page on your website header and footer to
3. Maximize the wall and custom tab content
More of your Facebook page is indexed by search engines than you may recognize. For
example, your wall posts are indexed. But since wall posts lose their importance in time,
they aren’t given much weight. Still, employing your target words and phrases in your wall
posts is not a bad idea.
4. Don’t hide from Search Engines
Google doesn’t “Like” your page. It’s a non-fan. So if you have got some key content on your
custom tabs hidden behind a fan gate, Google can’t notice it. And if Google can’t notice it,
it can’t be indexed.
While you may be prone to put up these gates to generate a buzz about your page and
drive up your fan count, cautiously reflect on whether or not you want your content gated,
as it could be hidden from search engines.
5. Put SEO text in the right place
It may look like common sense, but search engines can’t determine images, which mean
they can’t notify if there’s text within an image. So don’t place your SEO-rich text within
an image that you put in to a new custom welcome tab. It can’t be indexed there. As an
alternative, put that text on the “About” and “Info” tabs.
But keep in mind that Facebook is a place for social connection and interaction, so don’t go
overboard with SEO-rich text. Material that is not social won’t hold your fans’ attention,
and can even cause desertion.
6. Optimize your multimedia
Videos are the simplest form of multimedia to optimize as the titles are heavily weighted.
So ensure you are giving your videos nice titles, both on Facebook and on sites like
YouTube and Vimeo. Likewise, the images and logos you employ on Facebook can be
optimized by naming the files consequently.
7. Manage and run your page well
Being a good community manager is just as significant as an SEO campaign. The well-liked
Facebook pages have high engagement as those pages hold the ideology of Facebook:
they’re interactive, engaging, and usable pages. Facebook, at its core, is about linking with
people, so don’t let go the interactivity of your page for SEO.