Docstoc

Easy steps to maximize your pay per click profits

Document Sample
Easy steps to maximize your pay per click profits Powered By Docstoc
					Easy steps to maximize your profits in PPC campaign
Article Author: Roderick Coleman For more pay per click article visit http://www.queryads.com/blog/

Most affiliate marketers get started with search marketing through Pay per click. This is not surprising to see considering the fact that PPC can give you desired results by diverting traffic to your websites. Now you might wonder how novices get start with these programs. Well, there are many resources available these days in the form of ebooks, articles, suggestion tools and so on. Most of these sources help you understand the finer aspects like KEI, Landing Pages, Ads, Competition, and so on. Interesting experiences with few affiliate marketers There have been few fortunate affiliate marketers who have been able to strike gold with PPC within a short span of time. These marketers required only few weeks to understand the basic nuances of the trade and to come up with an ad and start with adwords campaign. They were really lucky to see their ads getting displayed on top position for their targeted keywords. It was indeed a great experience for all of them. However, as few days passed away, the experience they had was totally different! The keywords they had assumed to work for them were either disabled or slowed down by Google. Thus, all the efforts that went into Google traffic estimator, Suggestion tool, and KEI calculations went haywire. This is how they came about a systematic approach they previously had to put into practice. Here they go… Processes that need to be dealt with to increase your profits in PPC Step 1: - You first need to identify the right keywords for your Pay per click exercise. They can either make or break your efforts. You will do better if you can understand about the products or services on offer and choose them accordingly. It is also important to know who your target audience is going to be and so on. That’s not all; you can peep into the competitor’s keyword database and see where they are bidding on. For this attempt, you can even rely on tools like Trellian. Step 2: - You then need to check the keywords for Misspellings, Geographic Modifiers, and so on. Step 3: - Sorting out the keywords and prioritizing them is the next step for you in a PPC campaign. They can be divided into categories like Industry, Brand, Service, Theme and Seasonal. Step 4: - Using Meta Maps can help you put your contents in a right way. This is because; pictures usually speak a lot better than words do. You are free to use either Keyword map or Message map for this purpose.

Step 5: - You need to be quick in spotting the trends in an industry that is constantly changing. So, you have to observe all the industry reports keenly and see where you can spot the trends prevailing. Step 6: - Even after launching your PPC campaign there are lots of things to be done. Firstly, you need to make use of programs like Google Analytics to see conversion rate and then see how you can optimize further. Step 7: - The final step is to check in your numbers. Yes, that’s right. It’s time to see how much you have raked in. You need to check out 2 things – Cost per acquisition and Customer lifetime value. This is because these numbers will indicate you exactly how much you are gaining and how much you are losing. Conclusion In your Pay per click campaign, you always need to have a map so as to check if you are doing the right thing or not. The above steps or processes can certainly help you do that and more. They will surely help you maximize your profits in these attempts.
Article Author: Roderick Coleman For more pay per click article visit http://www.queryads.com/blog/


				
DOCUMENT INFO
Shared By:
Tags: click
Stats:
views:7
posted:11/23/2009
language:English
pages:2