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					2009 COMMUNITY SURVEY

Presentation of Final Results
     January 21, 2010
PROJECT SUMMARY


     l   The WTA Strategic Plan recommended
         implementation of several major service
         and facilities projects, including a network
         of high frequency corridors and building a
         new northern transit hub.
     l   WTA began implementing these
         recommendations in 2005 and all major
         recommended projects have been
         completed.
     l   The primary purpose of this survey is to
         measure the satisfaction of the general
         public and riders with services since the
         implementation of major these service
         modifications.

              1
METHODOLOGY- Resident
   Telephone Survey

     l   Telephone surveys conducted with
         Whatcom County residents between 11/4
         and 11/18/2009.
     l   Overall sample of 824 provides accuracy
         of + 3.4% at a 95% confidence level.
     l   411 surveys were conducted with
         Bellingham residents.
     l   413 surveys were conducted with County
         residents outside of the City limits.
     l   The subsets provide accuracy at + 4.8%
         at a 95% confidence level.



              2
SURVEYS BY GEOGRAPHIC AREA

          CITY            %
        Bellingham        50%
           Blaine         5%
    Everson, Nooksack &
                          6%
          Sumas
         Ferndale         10%
          Lynden          8%
      Unincorporated      22%




                     3
                      AWARENESS
n   Just under half of residents have read or seen something in
    the media about WTA in the past few months.




                                4
       FAMILIARITY WITH BUS SERVICE
n   Sixty-one percent of residents say they are at least somewhat
    familiar with WTA bus service.




                                 5
RESIDENTS WHO RODE THE BUS IN THE
 PAST YEAR AND FREQUENCY OF USE
n   Over one-third of residents say they rode the bus in the last
    year and 35 percent of those say they rode the bus at least
    twice a week.




                                6
PERCEIVED CHANGE IN BUS SERVICE
           2004-2009
n   More than half of residents think that bus service has
    improved from 2004-2009.




                                7
EVALUATION OF CHANGES IN SERVICE
n   Frequency of service (43%) followed by span of weekday service (35%)
    were cited as having improved most over the past five years
                                                             .




                                   8
           AWARENESS OF GO LINES
n   Half of the residents have heard of the GO Lines and of those
    43 percent say the GO Lines run more frequently than other
    routes.




                                9
    ROLE OF BUS SERVICE
n   WTA provides a needed service.
n   WTA provides an option for “choice riders.”
n   WTA is good for the economy and environment.




                    10
    SATISFACTION WITH BUS SERVICE
n   Fifty-seven percent of residents are satisfied or very satisfied
    with WTA services.




                                11
                 LEVEL OF SERVICE
n   Eighty-seven percent of residents think bus services should
    be maintained or increased.




                               12
    AWARENESS OF REVENUE DOWNTURN
n   Just over one quarter of Whatcom County residents knew there
    was a funding shortfall prior to taking the survey.




                                13
           OPTIONS FOR ADDRESSING
                 SHORTFALL
n   More than half of Whatcom County residents say that a sales
    tax increase should be used to maintain or expand WTA service.




                                14
METHODOLOGY- Onboard Survey


        l   Surveys conducted with onboard riders
            between November 30 and December 5,
            2009.
        l   Surveys were conducted throughout the
            service day to secure a representative
            sample of all riders.
        l   596 surveys were completed, providing a
            margin of error of + 4.0% at a 95%
            confidence level.
        l   Service improvements results reflect only
            non-student data.


                15
ONBOARD RESPONDENT PROFILE
n   The survey respondents approximate the ridership distribution
    of students and non-students.




                                16
BUSES USED TO COMPLETE TRIP
n   More than half of the respondents completed their trip without a
    transfer.




                                 17
EVALUATION OF CHANGES IN SERVICE
n   Frequency and hours of service were considered to be the most
    improved by onboard respondents. Non-student responses only.




                               18
AWARENESS OF REVENUE DOWNTURN
n   Just under half of the onboard respondents know that WTA
    revenues are down.




                               19
OPTIONS FOR ADDRESSING SHORTFALL
n   Over half of the onboard respondents supported a sales tax
    increase to maintain service levels.




                               20
SERVICE REDUCTIONS
n   Decreasing Sunday service, the GO lines and service to rural
    areas were the top three considerations for service reductions.




                               21
SERVICE EXPANSION
n   Increasing evening and Sunday service and the GO Lines were
    the top ranked choices for service expansion.




                              22

				
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