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For Immediate Release Contact: Derrek Hull, NRA - 312-853-2522 Mary Kay Marquisos - 312-791-6237 Meghan Risch, CCTB - 312-567-8540 National Restaurant Association Restaurant, Hotel-Motel Show Signs Multi-Year Agreement to Stay at McCormick Place through 2011 A Chicago Tradition Continues – Bringing More Than $580 million in Direct Expenditures to Chicago Over Five Years CHICAGO (July 21, 2006) — The National Restaurant Association (NRA) today joined Mayor Richard M. Daley and leaders in the city’s convention and hospitality industry in announcing that the annual National Restaurant Association Restaurant, Hotel-Motel Show will remain at Chicago’s McCormick Place through 2011. After thorough evaluations of other possible host cities, the NRA signed a new five-year agreement with the Metropolitan Pier and Exposition Authority (MPEA) and the Chicago Convention and Tourism Bureau (CCTB). “Chicago is a world-class destination which provides outstanding business facilities and services coupled with the great culinary, cultural and entertainment attractions that our exhibitors and attendees expect. That unsurpassed combination forms the platform we need to provide the best possible annual marketplace for restaurant and hospitality industry professionals and suppliers,” said Steven C. Anderson, president and chief executive officer of the National Restaurant Association. “No other city tradeshow venue can, at this time, better satisfy the needs of the growing restaurant industry like McCormick Place.” The nation’s restaurant industry is the cornerstone of the U.S. economy – a dynamic $511 billion industry that entered its 15th consecutive year of solid growth in 2006. “NRA’s commitment to Chicago is welcome news for the 130,000 Chicagoans who work for hotels, restaurants, attractions and other businesses that serve our visitors,” said Mayor Richard M. Daley. “It is truly a Chicago institution and one that I hope will remain in Chicago for many years to come.” The National Restaurant Association Restaurant, Hotel-Motel Show – already the Western Hemisphere’s largest foodservice and hospitality event – has been in Chicago for 56 consecutive years. “After comparing our world-class city to other cities like Las Vegas and Orlando, we are proud that the NRA has decided to keep its landmark show at McCormick Place through 2011,” said Leticia Peralta Davis, chief executive officer of the MPEA. “We are committed to providing NRA exhibitors and attendees with a first-rate experience every time they visit our state-of–the-art facility. We are excited with this positive outcome and look forward to hosting this internationallyrecognized show for many years to come.” Key aspects of this agreement include: • McCormick Place commitment to improve service. McCormick Place is conducting a review of all operations to identify areas for continued service improvements. Commitment to service improvement will include surveys of exhibitors to assess performance of McCormick Place workforce, set targets, and measurement of progress. Chicago hotel community commitment. Chicago hotels have agreed to increase the number of rooms and room blocks. • • Continued CCTB marketing support. CCTB will continue to help us grow our audience with their industry-leading marketing and attendance building initiatives. Originally spearheaded by Governor Blagojevich and Mayor Daley, the recent labor agreement between McCormick Place contractors and the Riggers union -- which included new flexibility in work rules -- was also factored into the NRA decision-making process. Talks with other unions are in process. “This is a very important day in Chicago’s meetings and convention history. Chicago’s entire hospitality community has come together and delivered the NRA a citywide package that exceeds their current needs and future growth,” said Tim Roby, president of the CCTB. “Chicago’s growing hotel community has agreed to work hand-in-hand with NRA on delivering more hotel rooms to NRA’s attendees and exhibitors, and the CCTB will continue to work with the NRA on growing their attendance and exhibitors through our industry-leading marketing and attendance building programs.” The 2006 National Restaurant Association Restaurant, Hotel-Motel Show attracted more than 73,500 attendees and exhibitors from all 50 states and 110 countries, and generated more than $106 million in direct expenditures for Chicago. The new five-year agreement allows the show to grow and become an even better value to both attendees and exhibitors. Now in its 88th year, the annual National Restaurant Association Restaurant, Hotel-Motel Show is the Western Hemisphere’s largest single gathering of restaurant, foodservice and lodging professionals. As the industry’s premier business venue, it offers attendees the best opportunities of the year for networking and exploring new trends, as well as insight on myriad industry issues via seminars and special events. NRA Show 2006 hosted 73,500+ attendees from 110 countries and a record breaking 2,080 exhibitors in 600,000+ square feet of display space. The 2007 Show is set for May 19 through May 22 at McCormick Place in Chicago, Ill. For more information, please visit the Show Web site at www.restaurant.org/show. The National Restaurant Association, founded in 1919, is the leading business association for the restaurant industry, which is comprised of 925,000 restaurant and foodservice outlets and a work force of 12.5 million employees - making it the cornerstone of the economy, career opportunities and community involvement. Along with the National Restaurant Association Educational Foundation, the Association works to represent, educate and promote the rapidly growing industry. For more information, visit our Web site at www.restaurant.org. The Metropolitan Pier and Exposition Authority owns and operates McCormick Place, the nation's premier convention center, and the historic Navy Pier, the state's No.1 tourist and leisure destination. Since May 2005, nearly all of the shows at McCormick Place broke records for attendance and exhibitors. In 2006, the economic impact for the city as a result of the more than 75 events booked into McCormick Place this calendar year is expected to be as much as $3.4 billion. The West Building, the newest addition to McCormick Place with more than 700,000 square feet of exhibit and meeting space, will open in July 2007 -- eight months early and on budget. For more information, visit our Web site at www.mpea.com. The mission of the Chicago Convention and Tourism Bureau is to promote Chicago as a premier destination for all types of customers, leveraging the assets of Chicago and generating revenue for its visitor industry. This is accomplished through the sales and marketing of McCormick Place and Navy Pier as venues for major events. The CCTB also promotes Chicago as an exceptional destination to the tourist, corporate and meetings markets, serving all Chicago venues. The CCTB works in partnership with the Metropolitan Pier and Exposition Authority, the Chicago Office of Tourism, the City of Chicago, and the Illinois Department of Commerce and Economic Opportunity’s Bureau of Tourism, as well as many other related associations in Chicago. Visit our Web site for more information at www.choosechicago.com.
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