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									Press Release
Choice Hotels Australasia partners with IMC AG
Authoring tool LECTURNITY supports eLearning activities

Saarbrücken/Melbourne, 13 March – Today, IMC AG, an international provider of learning technologies from Germany, announced that Choice Hotels Australasia, one of Australia´s largest franchised hotel and leisure companies, is using IMC´s rapid authoring tool LECTURNITY to train its employees. The award-winning tool is meant to support Choice Hotels´ running eLearning activities. “Where people learn, content is required”, says Frances Smith, National Training Manager at Choice Hotels. “With LECTURNITY we can generate our own individual eLearning content quickly and easily, while reducing the costs and complexity involved”. In the first step, Choice Hotels Australasia is planning to record seminars, conferences and specific training on the job.

Like so many companies in the hotel industry Choice Hotels Australasia is faced with growing customer demands on the one side and seasonal movements i.e. employee turnover on the other side. In order to stay competitive and to meet its own high quality standards, Choice Hotels had to put a lot of time, manpower and energy into the perpetual training of its franchisees and their employees. “These processes were not efficient anymore and we decided we needed to use modern eLearning methods moving forward. The use of the rapid authoring tool LECTURNITY ensures a constant high standard of training quality”, Smith says. How LECTURNITY works LECTURNITY productions are based on PowerPoint slides. The software records simultaneously, slides, images and the speech of the person giving the presentation (in connection with a camera and microphone) including screen activities (so-called “screengrabbing”) and annotations in the slides. LECTURNITY records everything and digitalises it into multimedia eLearning content that can be distributed on CD, as a download, streaming media or video podcast. Smith, who is responsible for the preparation and delivery of training and development initiatives throughout Australia and New Zealand, is convinced of the new tool. “LECTURNITY had the best quality download from PowerPoint, is multi-functional and offered the best price and value for us i.e. ongoing cost product from the short listed software tools. The
IMC supports the United Nations’ Global Compact principles: www.unglobalcompact.org imc information multimedia communication AG Altenkesseler Strasse 17 / D3 66115 Saarbrücken / Germany Phone: +49 (0)681 9476 0 Fax: +49 (0)681 9476 530 E-mail: presse@im-c.de

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assistance of IMC and the ease to deal with them was equally decisive. LECTURNITY meets our needs and will benefit our company’s training activities enormously”. Don't programme, teach! When organisations implement new software and reorganise learning processes, user acceptance is crucial. But such acceptance is only possible if users regard the new tools as a valuable aid to their work. With LECTURNITY trainers can teach as usual and the finished eLearning content is just as easy to pass on as it is to understand for the target group. “Just as if you were explaining something in person”, says Stefanie Klein, Head of Division South East AsiaPacific at IMC. “The possible uses of LECTURNITY range from sales training courses to lecture recording and training as well as software training courses and electronic product documentation.” Born in a university lecture hall LECTURNITY stands for “Lectures turned into eternity”. It is the product of scientific research and was devised at the elite university of Freiburg/Germany at the end of the nineties. At the time the aim was to record lectures without additional effort, but in better quality than simple video recordings. Today, more than 200 organisations, universities and companies rely on LECTURNITY as their lecture recording tool. About Choice Hotels Australasia: Choice Hotels Australasia, representing the Econolodge, Comfort, Quality and Clarion brands has more than 275 hotels, inns, suites, resorts and apartments across Australia, New Zealand, Papua New Guinea and Singapore. Choice Hotels Australasia is part of Choice Hotels International, with more than 5500 hotels in more than 40 countries.
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Press contact: Ulrike Jungmann PR/IR-Manager Phone: +49 (0) 681 9476 0 Fax: +49 (0) 681 9476 530 E-mail: presse@im-c.de Stefanie Klein Head of Division South East Asia Pacific Phone: +49 (0) 30 2936 9000 Fax: +49 (0) 30 2936 900 29 E-mail: stefanie.klein@im-c.de

imc information multimedia communication AG Altenkesseler Strasse 17 / D3 66115 Saarbrücken / Germany Phone: +49 (0)681 9476 0 Fax: +49 (0)681 9476 530 E-mail: presse@im-c.de

This and further press releases from IMC can be found on our homepage: http://www.im-c.com

IMC supports the United Nations’ Global Compact principles: www.unglobalcompact.org

Press Release
About IMC: IMC is an international leader in providing services and technology for advanced learning and content solutions. A considerable number of large, medium and small enterprises currently benefit from the products and services provided by IMC in achieving training and education for HR development in online academies or corporate universities. These include KPMG, E.ON, Daimler, UBS and NOKIA. Professional training providers and institutions of higher education are further clients of IMC. With CLIX®, IMC’s learning management system, LECTURNITY®, IMC’s interactive rapid authoring tool, and SLIDESTAR®, an open content platform, IMC is able to provide an integrated and efficient solution framework for learning life cycle management. Using POWERTRAINER®, IMC can set organisations on the path to creating their own eLearning and blended learning solutions. The Start & Learn package® delivers some real eLearning content, an award winning easy-to-use rapid authoring tool and the support and training to create future in-house eLearning content. The success of any ERP, CRM, SCM or software implementation is measured by the effective use of the system, by the end users. With its Electronic Performance Support System (EPSS) LIVECONTEXT® IMC provides pinpoint information to improve quality and increase productivity and speed to competency. IMC solutions not only cover the operation and design of training and learning processes, the management and distribution of learning content, the management of human capital and the development of skills and competencies, but also the planning and improvement of training resources. All these aspects are complimented by a strong focus on learning management processes, including a full range of management activities, such as design and planning, operation, and analysis and assessment. IMC focuses strongly on business processes and therefore regards learning management as an integral part of today’s business needs. IMC clients place great value on IMC’s consulting expertise and excellence in building and implementing learning solutions in the fields of technology and content development. IMC was founded in 1997 by Dr. Wolfgang Kraemer, Frank Milius and Dr. Volker Zimmermann, together with Prof. Dr. Dr. h.c. mult. August-Wilhelm Scheer, business expert, university professor and founder and chairman of the supervisory board at IDS Scheer AG. The company’s head office is located in Saarbruecken (Germany) and there are further offices in Freiburg, Munich and Berlin (Germany), Kuala Lumpur (Malaysia), and subsidiary companies in Zurich (Switzerland), Graz (Austria), London (Great Britain) and Sibiu (Romania).

imc information multimedia communication AG Altenkesseler Strasse 17 / D3 66115 Saarbrücken / Germany Phone: +49 (0)681 9476 0 Fax: +49 (0)681 9476 530 E-mail: presse@im-c.de

IMC supports the United Nations’ Global Compact principles: www.unglobalcompact.org


								
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