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BRAND DESIGN PORTFOLIO

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BRAND DESIGN PORTFOLIO Powered By Docstoc
					BRAND DESIGN PORTFOLIO
Brand Identity System

APPARATUS
MEDIA LAB

Contents
Introduction Our Process Brand Design IDD -Dell Netkraft M3 Investment India Resorts Survey Handmade Films Esymmetrix Erasmic Meru Networks Texamine Content Enablers CorpShield 06 07 08 09 10 11 12 13 14 15 16 03 04

Apparatus Media Lab | Brand Design Portfolio | 02

Apparatus Media Lab is a brand communication and interactive design studio based at Bangalore, India. With collective work experience in Australia, Finland, United Kingdom and United States of America, designers in Apparatus believe in cohesive teamwork that enables them to produce well-designed brand identity for corporates, products, services and web offerings. They closely interact with the relevant client team and consumers to realize the brand experience. At Apparatus, we believe that continuous refinement of skills, knowledge, processes and techniques will redefine the value that we provide to our engagements.

Apparatus Media Lab | Brand Design Portfolio | 03

Apparatus and Brand Design

Contact

01 Requirements Gather information Develop schedule Confirm consumer groups Present findings/directives

02 Exploration Clarify existing message Explore conceptual approaches Explore formal approaches Confirm application Present exploration results

03 Refine Further refine visuals Finalize custom typography Select final color palette Investigate production techniques Demonstrate interaction with other media Present refinement

04 Applications Apply approved mark Apply primary and secondary typefaces Apply color palette Identify critical needs of application Determine materials and production Present applications

05 Production Produce digital files and specifications Supervise printing estimates Supervise printing, production Supervise delivery

06 System Produce standards manual Supervise implementation of visual system Coordinate with all external consultants Coordinate with inhouse departments Define web and usability styleguide

Apparatus believes in creating brands that work hard in earning the consumers' mindshare. This involves a strong and mature creative process that creates a cohesive experience for all engagements of a brand. Apparatus designers have been involved in creating, managing and effectively communicating brand value propositions and personae for corporates in varied industry verticals.

The translation of a brand to its various applications as the consumer/user perceives it is a challenging yet rewarding exercise. The brand design process that is presented above indicates the entire lifecycle of such an exercise. Although the process is water-tight for design and delivery it is flexible to accommodate different types of brand design projects and deliverables.

Apparatus realizes that brand design helps a corporate to differentiate from competition, create a focus within the corporate, provide a clear identity, enable engagements to form personal relationships, create merchandizing opportunities, create credibility and communicate a unified message.

Apparatus Media Lab | Brand Design Portfolio | 04

IDD -Dell

The Brand Identifier

Dell is world's leading computer systems company. They design, build and customize products and services to satisfy a range of customer requirements. They do business directly with customers, one at a time. Apparatus Media Lab developed the brand identifier for their internal call center application Integrated Dell Desktop.

Integrated Dell Desktop integrates many isolated applications into one definitive desktop. Three hexagons overlap each other to form a single cube which emphasizes the idea of integration. Typeface used for the abbreviated logotype (IDD) is bold and strong. Further, expanded logotype of IDD (Integrated Dell Desktop) is rendered in a clean, legible contemporary typeface. The color palette is borrowed from the Dell corporate color palette.

Applications: Call center application user interface Rich media presentations Wallpaper, Screensavers Powerpoint/Word/Email Templates Posters

Apparatus Media Lab | Brand Design Portfolio | 05

Netkraft

The Brand Identifier

The Mnemonics: Spirograms

Netkraft is an enterprise solution provider in an offshore development model. Apparatus created their brand identity and brand communication.

The brand was derived as a set of mnemonics "spirograms" indicating complexity and creativity. The logo was derived using a custom designed font, which is contemporary and has a strong inclination towards technology.

Applications: Corporate Website Internal software applications Rich media presentations Wallpaper, Screensavers Powerpoint/Word Templates Collaterals -Stationery , Brochures Advertsing Campaigns

Apparatus Media Lab | Brand Design Portfolio | 07

M3 Investment

The Brand Identifier

M3 Investment is an investment company based in Vapi, Gujarat. They work closely with entrepreneurs to aid growth. Apparatus Media Lab developed their brand identity system.

This concept is based on the idea of growth and its relationship to investment.The symbol is a graphic representation of a sapling. The sapling is cased in a circle to form the lowercase letter 'm'. The sapling emphasizes growth and the process of nurturing.

Applications: Corporate Identity Stationery -business card, letterhead, envelope

Apparatus Media Lab | Brand Design Portfolio | 08

Manthan Systems

The Brand Identifier

Manthan Software Services works with retailers to deliver Enterprise Performance Management solutions and services. Apparatus developed their brand identity and brand communication system.

Apparatus collaborated with Manthan to identify the core brand values and represent them in a dynamic brand identifier. In Indian mythology manthan is the churning of the ocean to obtain the elixir of life. The logo symbol is a scrolling paper till, representing the 'churning' of information to obtain valuable business intelligence - the core of manthan's ideology.

Applications: Corporate and Product Websites Software application user interfaces Rich media presentations Wallpaper, Screensavers Powerpoint/Word templates Collaterals -Stationery , Brochures, Folder Posters Kiosk and Panel design Product Package design

Apparatus Media Lab | Brand Design Portfolio | 09

India Resorts Survey

The Brand Identifier

The Mnemonic

India Resorts Survey is the ultimate source for information on holiday accommodation in India. It has a comprehensive database of leisure accommodation in India, real-time opinion on each property provided by actual travellers and a vibrant community of regular leisure travellers. Apparatus created their brand identity and brand communication.

Apparatus created the corporate identity for India Resorts Survey. The logo comprises of contemporary sans serif type face enclosed in a box, to indicate the seriousness and focus in their business. The mnemonic is a vibrant color strip which is used horizontally.

Applications: Corporate and Product Websites Powerpoint/Word Templates Stationery , Brochures Posters Books and related publications

Apparatus Media Lab | Brand Design Portfolio | 10

Handmade Films

The Brand Identifier

Handmade films specializes in creating movies that are low in budget and high in creativity, much like an artisan creating an artifact. The movies are also anchored to reality and depend on cinematic decoupage to convey messages or entertain. This makes the films more earthy and detailed. Apparatus developed their brand identity system.

The brand identifer is based on the Balinese shadow puppetry. A simplified graphic rendition of a puppet is the basic shape. The ornamentation gives it character as in a real theatre. Pivots and stick represented reinforce the shadow puppet concept. Use of typeface emphasizes verticality and the constrained space in which the puppet moves. The shadow puppet is off-centered from the ‘stage’ indicating movement and dynamism.

Applications: Corporate Identity Stationery -business card, letterhead, envelope Website

Apparatus Media Lab | Brand Design Portfolio | 11

eSymmetrix

The Brand Identifier

The Mnemonics

eSymmetrix develops and deploys effective software and network solutions to resolve complex technology problems, Apparatus created their brand identity and brand communication system.

Innovation and creative interpretation of the solutions provided by eSymmetrix is represented through forms derived from a structured matrix. eSymmetrix owns a set of mnemonics and a contemporary logotype as its brand identity system.

Applications: Corporate Website Rich media presentations Wallpaper, Screensavers Powerpoint/Word Templates Stationery -business card, letter head

Apparatus Media Lab | Brand Design Portfolio | 12

Erasmic

The Brand Identifier

Erasmic is a business consulting firm and a fund management company. They incubate small and medium size businesses to create value and business by a rapid process over short timeframe.

The brief was to create a brand identity that indicates speed. The speedlines in perspective do just that. The encasing block of solid color and the structured logotype give it a corporate business consulting feel.

Applications: Corporate Website and Knowledge Portal Powerpoint/Word Templates Stationery -business card, letter head

Apparatus Media Lab | Brand Design Portfolio | 13

Meru Networks

The Brand Identifiers

Meru Networks is a wireless technology service/solution provider. Apparatus created their brand identity and brand communication.

In Indian mythology Meru is the king of mountains - an unchallenged zenith, a monolith and a definitive source of strength. The Meru brand identifier is simple representation of a mountain.The sans serif typeface and simplicity gave the brand identifier solidity and stability expected of a knowledge driven corporate.

Applications: Corporate Website Powerpoint/Word Templates Stationery -business card, letter head

Apparatus Media Lab | Brand Design Portfolio | 14

Texamine

The Brand Identifier

Texamine is a software development company which focuses on providing data warehousing solutions for Health Care. Apparatus created the brand identity for Texamine.

The symbol of deconstructed cube is the basic concept of data warehousing. They create data marts or cubes of data that can be sliced and diced to derive critical business information and directive. The logotype is a contemporary and strong typeface integrated in a novel manner with the symbol.

Applications: Corporate and Product Websites Software applications Rich media presentations Wallpaper, Screensavers Powerpoint/Word Templates Collaterals -Stationery , Brochures, Folder Posters Kiosk and Panel design Product Package design

Apparatus Media Lab | Brand Design Portfolio | 15

Content Enablers

The Brand Identifier

The Mnemonic

Content Enablers is a Virginia based company specializing in design, management and delivery of statutory compliance training for corporate in the United States.

The paper plane is used as a symbol to denote innovation and simplicity. The plane also indicates a dynamic and rapid method by which the content can be reached to the learner. The logotype is a sans serif font in lowercase to denote a casual and professional culture in the company.

Applications: Corporate Websites Rich media presentations and Courseware Learning Management Platform Wallpaper, Screensavers Powerpoint/Word Templates Collaterals -Stationery , Brochures Posters Kiosk and Panel design Product Package design

Apparatus Media Lab | Brand Design Portfolio | 16

CorpShield

The Brand Identifier

CorpShield provides securiuty to enterprises from unsolicited mails, spams and virus through multiple protective layers before it reaches the enterprise server. Apparatus created their brand identity and brand communication.

The brand identifier conists of a graphical representation of a 'shield'. A deflected arrow is representative of 'protection' and the window represents 'Corporates'. A contemporay and a bold typeface is used for the logotype. The stagger in the logotype gives the brand identifier a distinctive look.

Applications: Corporate Website Powerpoint/Word Templates Stationery -business card, letterhead

Apparatus Media Lab | Brand Design Portfolio


				
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