Telling your brands story - Alex Houg's presentation at ICON14 by Blitzmetrics

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									      Telling your brands story
• Understanding why Facebook ads are
  about message delivery, getting the right
  message to the right people, and driving
  awareness/engagement/conversions
  though paid approaches.

                                                  Alex Houg
                                              fb.com/alexhoug
                                                 @alexhoug
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The Social Amplification Engine




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The Viral Cycle




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The Engagement Funnel: Ad Types




          •Page Like (Interests+Friends Of Fans)
          •Page Like (Media Workplace)
          •Page Like (Custom Audiences)

          •Page Post (Most Recent to Fans)
          •Page Post (Most Recent to Friends Of Fans)
          •Page Post (Custom Audience)
          •Page Post (Lookalike)
          •Sponsored Story (Page post Like to Interests)
          •Dark Post (Email Collection / To App or Tab)

          •Conversion Pixel (Site Conversion Tracking)
          •Website Custom Audiences
          •Call-To-Action Dark Post
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              Thrill clients and friends with personalized media.


□ Use a free meme / sign generator and post it on a friends Facebook
wall.

□ Utilize the help of paid services such as FancyHands or Fiverr to
generate interesting content.

□ Make a Facebook tab to deliver your content.




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              How to build your presence through good content.


□ Familiarize yourself with the core mechanics of internet marketing
analysis (Metrics, Analysis, Action).

□ Find some topics that interest you.

□ Set up Google Alerts on chosen topics.

□ Leave interesting comments on thought leader blogs, and build your
experts network.

□ Write articles around your topics, making sure to provide thought-
provoking content.

□ Create and follow a regular posting routine.
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Thank you!



      Alex Houg        Enter Blitz500 at
  fb.com/alexhoug   checkout for $500.00 off
     @alexhoug       our Quickstart Express
                           program!


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