Docstoc

Teen Club - National Federation of Community Development Credit

Document Sample
Teen Club - National Federation of Community Development Credit Powered By Docstoc
					                   National Federation of Community
Your Logo
                      Development Credit Unions
  Here
                          San Juan, Puerto Rico



                "Innovative Tools Unions
            Innovative Tools for Credit for
                   Credit Unions"
                             presented by
                Helen Godfrey, President/CEO
              Shreveport Federal Credit Union
                                   And Owner
              Provision Training Concepts, Inc
The Market Environment

           Overall US Financial   Competitive   Credit Union
             Industry Trends        Issues    Movement Trends
• Regulation                                    •   Regulation
• Consolidation        • Technology advantage
                                                •   Capacity
• Convergence      • Processing efficiency      •   Marketing
• Profit/ Margin
  Pressures        • Breadth of product and     •   Growth
                     service suite              •   Consolidation
• New Entrants
• New Technologies • Cross-selling
                        opportunities
                       • Brand awareness

     Source:
Serving the Underserved
v 7% of U.S. population is unbanked
v largely African American and
  Hispanic/Latino households
v 11% of Americans live in poverty
v many lack access to low-cost
  financial services
v predatory and payday lenders
   target the underserved
Identify underserved areas in your FOM
Custom posters
done by Shreveport
Federal Credit
Union utilizing new
slogan.

“Extraordinary
Service…
It’s Just What
We Do!”
BRANDING IS EVERYTHING
USE TECHNOLOGY TO MARKET

 COLLECT E-MAIL ADDRESSES AS
 DILIGENTLY AS YOU COLLECT
 NAMES, NOW!
 BEGIN A PLAN TO COMMUNICATE
 WITH MEMBERS VIA E-MAIL
 SEND ANNOUNCEMENTS AND
 MARKETING INFO
Compliance        Liquidity
Training          Management
Business Loan     Home Banking
Evaluation        Services
Teller Training   Leadership Skills
Office Security   Cross-Selling
Home Mortgage     Strategic
Processing        Planning
Community
FACTS…
Students are an underserved
market in banking
After college, most students tend
to stay with their financial
institution
Only 21% say their banking
relationship is temporary
Credit unions have an
opportunity to build relationships
for life
      The Youth Market
v  an estimated 50 million potential CU
members under age 18
v huge influence on household spending
v large discretionary “incomes” of their own
v need basic personal finance information
v need checking, ATM cards, credit cards, auto
loans
Build relationships and cross-sell now during
personal contacts with parents and youths
 Generation Y (born 1977-1995)
The largest generation ever – over 50-
million strong
Spent $172 billion in 2003
Generation Y members tend to be
optimistic, team players, are over
scheduled, and are the most connected
ever (thanks to cell phones, pagers, and
their own technological savvy, internet
They grew up with lots of entertainment
choices so they have a short attention
span
 Kirby Club (newborn-12 years)

Earn interest on any
amount in the account
A free gift each month
when coming to credit
union to make deposit
Kirby outing/party once
per year
No minimum to open
account.
 T.H.E. Club…
 Teens Headed for Excellence

                      Pres. Of T.H.E. Club

Teen employee of CU




  SFCU Teen Club
  Teen Club (age 13 – 19)
  Goals and Objectives
To provide avenues and opportunities for
youth to develop leadership skills
To provide experiences that will foster within
the youth a positive attitude toward life
To provide the youth with experiences that
would motivate them to strive to make
constructive contributions to society
To expose youth to the “entrepreneurial”
spirit
Teen Club – Products & Services

 Teen savings
 Teen Investment Club Accounts
 Four financial literacy modules to
 qualify for;checking, credit, debit, etc
 Teen Investment Checking Accounts
 Teen Investment Debit Cards
 Teen Investment Credit Cards
w/$200 limit
T.H.E. Club – Teens Headed for Excellence
  The Shreveport
  Federal Teen Club will
  travel to Dallas later
  this month with CEO,
  Helen Godfrey. They
  will visit the Federal
  Reserve Bank, The U.
  S. Mint and then head
  to Six Flags over Texas
  for a day of learning
  and fun.(all expenses
  pd.)
Visa Buxx Card from Certegy
     Benefit to Parent       Benefit to Teen
                       Benefits of a
 Peace of Mind
                       plastic payment
 Check on teens        card any of the
 spending history and disadvantages of
 receive e-mail        a credit/debit card
 notification for each
                       Teen can send e-
 purchase transaction
                       mail for gift
 Ability to suspend or contributions to
 reactivate account    the card
 Recurring funding     Prestige
 schedule
Generation X (born 1965-1977)
Comprise approximately 40-million
Americans or 20% of the US population
They tend to be skeptical and cynical toward
all institutions
However, they are educated; over 50% are
high school graduates; over 45% have
college experience
Generation X’ers are better savers and are
already putting money away for their
retirement
Newest Club at SFCU - Club “XCEL”
 Personal Financial
 Planner/Advisor
 Small Business
 Advisor
 Virtual Branch
 Access
 Debit Card
 Visa w/$2500 limit
 1st time home buyer Ms. Godfrey with new Club XCEL
 training             member, Mr. Bobby Jelks, Jr.
 1st time auto buying
 assistance
Club Prestige – Members 50 and over

                Free Checking,
                Free Travelers Checks
                Free Money Orders
                Free VISA Gold Cards
                Free ATM Cards
                Educational Seminars
                Free Trip and Gifts
                annually
                and much more
“CLUB PRESTIGE” GROUP WILL
TRAVEL TO LAFAYETTE, LA FOR A FUN
DAY OF TOURING ANTIQUE HOMES,
MUSEUMS, THE MCILHENNY
PLANTATION (MAKER OF TABASCO
SAUCE) AND OF COURSE, SHOPPING
FREE EMBROIDERED KHAKI SHIRT
THREE FREE MEALS
OTHER FREE GIFTS THRU-OUT THE
DAY
AND UPON RETURN HOME.
Spirit Club for Faith-Based Organizations

      Special interest
      bearing checking
      accounts
      Special rates on CD’s
      up to 1% over market
      Special revolving line
      of credit up to 3 times
      the pledge savings
      Special account set-
      up..one main account
      with sub-accounts
THE PACKAGE FOR CHURCHES

 A LINE OF CREDIT UP TO THREE TIMES
 THE PLEDGED SHARES-MAX $15,000
 A MORTGAGE LOAN UP TO $200,000.00
 FOR RENOVATIONS, ETC.
 PLASTIC SECURE NIGHT DROP BAGS
 AN ACCOUNT EXEC.
 FREE TRAINING SEMINARS FOR THE
 CHURCH BODY
 FOM EXPANSION TO INCLUDE ALL
 MEMBERS OF THE CONGREGATION.
Other Products/Services
 ACH Check Collection
 E-Checks
 E-Statements
 VISA secure cards
 Debit Cards
 Side by Side Loans
 …apply for auto
 loan/auto approval for
 insurance…and
 Guaranteed visa with
 credit score of 600 or
 above…

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:1
posted:5/8/2014
language:English
pages:22
xiangpeng xiangpeng
About pengxiang