Design for the Environment - FreeQuality by hcj


									Design for the Environment

      Free Quality Assignment
          Andre Loumeau
• What is design for the environment?
• How can it be applied to your organization?
• What are the nuts and bolts of “green design” and
  how does it work exactly?
• Company DfE Programs
• Hewlett Packard – A Real World Example
• A mental Exercise to help you think about the
  environmental impacts of products

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                  What is DfE?
• Design for the environment  the process of
  designing the entire life cycle of a product or service
  so that at each phase of its life it is creating the
  smallest detrimental effect possible on overall human
  health and the environment as a whole

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             Brainstorming Exercise
• How can this tool be used in your organization?
• Choose a product or service that you are familiar
• Write down the basic life cycle stages including
  procurement, manufacture, packaging, and disposal
• Pick one of the four life-cycle stages
• Write down a list of five possible ways to improve
• Estimate the environmental and financial impact of
  each possible solution you have suggested
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        DfE at each Stage in Life Cycle

              End-of-Life                                Manufacture


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    Designing the procurement process
• Standards are available in most countries
• The key is to be as transparent as possible in how
  you procure your raw materials or input parts
• Managing supplier relationships is becoming
  increasing important
• Example: Casio

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             Green Procurement - Casio

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Designing the manufacture process
•   Digital Prototyping of both product and workflow
•   Energy Efficiency
•   Materials Analysis
•   Lean Manufacturing
•   The Five S’s

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    Designing the packaging process
• Use recycled materials
• Eliminate or reduce hazardous substances from
  packaging materials
• Use as few packaging materials as possible
• Use materials that can be recycled in the future
• Create awareness among consumers
• Use materials of greener origins

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    Designing the end-of-life process
• Design for reuse
• Design for disassembly
• Design for remanufacture
• Sell to other companies who can reuse or
  remanufacture specific parts
• Proper disposal of waste

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             Company DfE Programs
• Harmful effects of greenhouse gases and waste
  materials are now known
• Consumers are demanding greener products
• Companies have responded by creating their own
  DfE programs
• As programs have proven beneficial to the bottom
  line, more and more companies are adopting them

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             Creating a DfE program
• There are many ways to create a DfE program but
  the following general guidelines give a good starting
• Assign product stewards
• Product stewards and product designers work
  together and submit regular reports
• Reports should identify, prioritize, and recommend
  environmental improvements

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             Creating a DfE program
• Upper management decides which changes in the
  product life cycle will have the greatest impact
• Upper management assesses how these initiatives
  jive with the core competencies and resources
  available to find the best plan of action
• Upper management publishes a list of priorities and
  principle measures that are being taken to achieve
  those priority goals

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             A Real World Example

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                   HP’s DfE Program
• Created in 1992
• Product stewards and designers work together on
  each project to achieve vision
• Three major priorities:
      – Energy efficiency
      – Materials innovation
      – Design for recyclability

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             HP’s DfE Program
• Main initiatives implemented to achieve priorities:
• Eliminating the use of harmful flame retardants
• Reducing number of parts used and standardizing
  parts for multiple products
• Using mold-in colors and finishes as opposed to paint
  and coatings
• Helping customers reduce energy consumption
  through using HP products

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             HP’s DfE Program
• Increase the use of recycled materials in products
• Minimizing waste through reducing amount of
  packaging materials
• Designing for disassembly and recyclability through
  using less parts and implementing ISO 11469

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             Results of HP’s DfE Program
• Last year, HP took back 140 million pounds of end-of
  -life HP products and either reused them or properly
  disposed of them
• HP better understands how customers use their
• HP has seen a big positive impact on their bottom
• Energy efficiency is now second nature to HP

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             A Mental Exercise
• You own a restaurant and you are trying to decide
  whether paper napkins or cloth napkins have less of
  an effect on the environment
• Write down on a piece of paper all of the possible
  effects that each type of napkin could have on the
  environment at each stage of its product life cycle

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             A Mental Exercise
• What did you come up with?
• What are the procurement and manufacturing
  effects of each?
• What about washing and drying the napkins?
• Disposal or reuse?

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• DfE is about being a good steward of your company’s
  impact on the environment and the general public
• At each stage of the product life cycle, initiatives can
  be set to reduce negative impacts on the
• Your company can establish its own DfE program to
  protect the environment, improve public perception,
  and help the bottom line

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                    Readings List
• Design and Environment: A Global Guide to Designing Greener
  Goods by Helen Lewis and John Gertsakis
• Cradle to Cradle: Remaking the Way We Make Things by
  Michael Braungart
• Sustainable by Design: Explorations in Theory and Practice by
  Stuart Walker
• ecoDesign: The Sourcebook by Alastair Fuad-Luke
• The Green to Gold Business Playbook: How to Implement
  Sustainability Practices for Bottom-Line Results in Every
  Business Function by Daniel C. Esty
• What is Lean Six Sigma by Michael L. George
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