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									                                   The Lidl
                                   Experience

                                   A DISCUSSION OF THE BACHELOR OF
                                   BUSINESS IN RETAIL MANAGEMENT

                                   HECA Conference 20th April 2012

                                   Mark Lacey




The Lidl Experience – 20.04.2012
 Agenda
  •     Background

  •     Partnership

  •     Programme Structure

  •     Learning Outcomes

  •     Benefits

  •     Q&A

The Lidl Experience – 20.04.2012   2
 Lidl Today - Europe

  Over:
  • 25 Countries
  • 8,500 Stores
  • 110 Regional
    Distribution Centres
  • 7,000,000 Customers
    Per Day




The Lidl Experience – 20.04.2012   3
  Lidl Today – Ireland and Northern Ireland



                                          v



• 160 Stores ROI and NI
• 4 Regional Distribution
  Centres
• Over 3200 Employees



The Lidl Experience – 20.04.2012              4
 The Lidl Concept

   Quality
                      Choice
   Value
                      Freshness



                                          Availability


                                   Efficient Business Model

The Lidl Experience – 20.04.2012                              5
 Recipe for Success




The Lidl Experience – 20.04.2012   6
 Partnership with DBS

   •Needs Analysis
     •Store Expansion = Recruitment Needs
     •More Staff = More Management
     •Learn & Earn Philosophy
     •Academic Underpinning
     •Possible Partners Identified
     •Discussions Began

   •Ideal
      •Blended Learning Solution
      •Education & Work Based Learning

The Lidl Experience – 20.04.2012            7
 Main Points of Programme

 HETAC Level 7

 • 50% Practical
 • 50% Theory
 • Work-Based : 5 blocks of 14 -16 weeks
 • Academic:                5 blocks of 14 - 16 weeks


 Whilst in the college block, learners stay in touch
 with their store.

The Lidl Experience – 20.04.2012                        8
 Programme Timeline

Example




    DBS     WBL      DBS     WBL     DBS     WBL     DBS     WBL     DBS     WBL
    Block   Block    Block   Block   Block   Block   Block   Block   Block   Block
      1       1        2       2       3       3       4       4       5       5



                    The learner’s way into a bright future!




The Lidl Experience – 20.04.2012                                                     9
 The Career Path

                                             ath
                                         er p
                                sc are
                      ar ner
            Th e le                                      Store Manager
                                                           & Further
                                                         Opportunities
                                               Deputy
                                                Store
                                   Sales       Manager
                                   SVR
                     Sales
                    Assistant




           We reward motivation and dedication!
The Lidl Experience – 20.04.2012                                         10
Programme Summary

• 17 Modules over 3 years

• Work Based Learning & Personal Academic
  Development

• 1 Retail Project at Year 3

• Retail Simulation in Year 3


                            +      =
The Lidl Experience – 20.04.2012            11
 Learning Outcomes
   • Learners equipped with the knowledge, skills
     and behaviours required to enable them to
     secure a DSM (Deputy Store Manager) position
     within Lidl / retail industry

   • Ability to clearly understand their own strengths
     and developmental needs

   • Ability to plan both personal & professional
     development needs of the future

   • Understand business etiquette
The Lidl Experience – 20.04.2012                         12
 Benefits

    • An interesting and structured Retail
      Management programme which will prepare
      learners for all the challenges retail can offer

   • An internationally recognised Degree in Retail
     Management

   • An opportunity to continue retail careers as
     manager’s within one of Ireland’s fastest
     growing retailers



The Lidl Experience – 20.04.2012                         13
 Benefits

    • Business requirements and academic
      requirements can be satisfied

   • No Contractual Obligations

   • We continue to development the relationship
     with DBS




The Lidl Experience – 20.04.2012                   14
 Success

  •112 Current Trainees

  •Lidl Bit of Fun Society

  •RMDP Trainee =
  Youngest SM in Europe!

  •Currently Recruiting
  Group 6

  •Application Numbers +
  65% Y.O.Y
The Lidl Experience – 20.04.2012   15
 Questions & Answers




The Lidl Experience – 20.04.2012   16

								
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