Marketing communications rollout plan

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Marketing communications rollout plan Powered By Docstoc
					                INTERNAL MARKETING AND COMMUNICATIONS ROLLOUT PLAN
                                 Insert Project Name/ ID#


          High Level Description of Project:

          Target Audience:
          (Include all groups requiring training)

          Business Objectives:
          (Purpose of communication for each audience, i.e. awareness, educate, credibility, buy-in)

          Key Messages:
          (Usually two or three)

          Key Benefits:
          (The value proposition)

          Known Issues and/or Barriers to Effective Communication:
          (Include any suggestions to overcome)

          Suggested Medium/ Format for Rollout:
          (i.e. email, voicemail, memo, newsletter, meeting, etc.)

          Suggested Distribution Process:
          (Who will receive which messages when, and in what order)

          Rollout Schedule and Delivery Dates:




          Sponsor Signature _________________________________ Date _______________


          Project Manager Signature __________________________Date _______________




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                                                    Enterprise PROPRIETARY
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Last Updated 5.3.2014

				
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