March 2009 - Prostate Cancer UK

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					                       Diary Notice
For immediate release
Ref: NN00909                                                                Date: 4 February 2009




 Prostate Cancer Awareness Month –
             March 2009
The Prostate Cancer Charity will be ‘tipping the scales’ for men with prostate cancer as it
announces injustice as the theme of the first ever Prostate Cancer Awareness Month.
Prostate Cancer Awareness Month will aim to increase awareness, not only of prostate
cancer, but of some of the inequities surrounding the disease, under the banner, ‘it matters’.
Building on the success of the well-established Awareness Week, the Charity is campaigning
to increase the public profile of the once taboo disease.

Men living with prostate cancer report the worst NHS experience of all common cancers. Each
year in the UK, 35,000 men are diagnosed with the disease. Despite the scale of prostate
cancer, the Charity believes there is still a long way to go to improve men’s experience of the
disease and is urging people across the country to get involved and show ‘it matters’ to them.

John Neate, The Prostate Cancer Charity’s Chief Executive, explains: “Prostate cancer is a
disease which kills one man every hour in the UK. Yet, only 30 per cent of adults in the UK are
aware of what the prostate gland does and the crucial role it plays in a man’s sexual function.

“Although we can be encouraged by the significant advances made over recent years in the
profile of prostate cancer, we still face enormous challenges in making up the ground lost
through the historical legacy of neglect. We know, for example, that long term under-funding
of prostate cancer research has resulted in many unanswered questions about prostate
cancer testing, treatment and awareness-raising. This situation must change – and change
urgently.
“We want to mobilise a movement for change in the UK in tackling prostate cancer. We can
only do this when everyone with an interest in prostate cancer is prepared to take some form
of action – to donate their time, skill or finances, to support campaigns, to contact the media or
to raise awareness about prostate cancer.”
Thousands of individuals and groups across the UK are already join forces to show that
raising awareness of prostate cancer matters to them. There are numerous ways to get
involved, from staging an information day to signing up to the Real Man Cup, a five-a-side
football tournament, to raising funds. Anyone wanting to participate in Prostate Cancer
Awareness Month can request an information pack from prostatecancermatters@prostate-
cancer.org.uk or by calling 0208 222 7141.



Prostate cancer is the most common cancer in                                           Page 1 of 2
men in the UK. 35,000 men are diagnosed with
prostate cancer every year and one man dies
every hour of the disease.
By featuring The Prostate Cancer Charity this March, you will be helping to help make
prostate cancer matter by placing it firmly in the public eye so that the Charity can continue to
support the 35,000 men and their families affected by prostate cancer in the UK each year –
through our support, information, research and campaigning work.

The Prostate Cancer Charity has an active network of case studies across the UK willing to
share their story. Whether discussing their experience of being diagnosed, or supporting a
partner, father, grandfather or brother, each are willing to help explain why prostate cancer
matters to them.

ENDS

A media pack containing further information about Prostate Cancer Awareness Month 2009 is
available here: http://www.prostate-cancer.org.uk/pdf/pcam2009_mediapack.pdf

For case study enquiries or to request an interview with one of the Charity’s high profile
supporters please contact the Media and PR Team.

Notes to Editors:
For further information contact: Vivienne Francis, Nikki Nagler or Claire Blackburn on 0208
222 7136/7670/7687. Out of hours contact: 0798 432 5001. Email:
Vivienne.Francis@prostate-cancer.org.uk or Nicola.Nagler@prostate-cancer.org.uk or
Claire.Blackburn@prostate-cancer.org.uk

Prostate cancer is the most common cancer diagnosed in men in the UK. Every year in the
UK 35,000 men are diagnosed with prostate cancer. One man dies every hour of prostate
cancer in the UK.

African Caribbean men are three times more likely to develop prostate cancer than white men.

The Prostate Cancer Charity is striving for a world where lives are no longer limited by
prostate cancer. The Charity is fighting prostate cancer on every front - through research,
support, information and campaigning.

If you have any queries about prostate cancer, call The Prostate Cancer Charity's confidential
Helpline 0800 074 8383 which is staffed by specialist nurses and open from 10am to 4pm
Monday to Friday and Wednesdays from 7 - 9pm or visit www.prostate-cancer.org.uk




Prostate cancer is the most common cancer in                                           Page 2 of 2
men in the UK. 35,000 men are diagnosed with
prostate cancer every year and one man dies
every hour of the disease.

				
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