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business use of domain name - AFRINIC Meeting

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					AFRINIC-17, Khartoum – SUDAN
24 – 29 NOVEMBER 2012
             BUSINESS USE OF DOMAIN NAME


•   Brand business/ Build the brand value of business
•   Identify and visualization for business.
•   Increase TRUST between the visitor and business website .
•   Build strong customer network
•   Make business more popular
•   Domain name = business tool
         The stakeholders ?
                                                       National Governments
                                                       InterGov. Organizations


                                       African Union




                                                             Registry Provider
                                                             Business Operation


                Steering Committee




                  ccTLD Registries
African ICANN Accredited Registrars
   African Internet Society Chapters
                                             dotAFRICA (.AFRICA) ?
    Business models that makes sense:

    1- Way to reach an ever more integrated continent for African companies
    looking to be more than just .za, .sd, …

    2- For businesses from outside, hoping to reach a specifically African
    audience – like a .Asia or .EU

    3- Focal point for number of programs aimed at improving capacity

    4- And economic development, local content?

    5- The consumer

    6- The private sector/Telco operator?

4
A Successful .AFRICA
                             DNS Hierarchy
                          Registry - Registrar - Registrant
                                        Delegation Authority
                                            ICANN



                                          Registry
                                          Operator


                             AFRICAN                      INTERNATIONAL
                          Registrars                      Registrars


Registrant   Registrant    Registrant        Registrant        Registrant   Registrant   Registrant
dotAFRICA & E-Business
E-Commerce?

      • Online purchasing, reduce supply
        chain length, no physical stores
        with associated costs
      • dotAFRICA (.AFRICA), excellent
        choice to market business to a wide
        geographic target
      • Level of patriotism and African
        private sector promotion
      • Consumer assurance
      • Quality of services
      • African identity to business and
        products
                               Search engine?



• Start point for research in a purchasing
  decision
• Optimized domain name
• Key words: Africa?, …
• Online yellow pages.
• Business online profile.
• Online business marketing
• Online consumer sites: TripAdvisor
Social network ?


        •   Intrinsic part of modern social lives;
        •   Connect with consumers
        •   Brand presence increased through
            account, pages, ads, promotions;
        •   Powerful marketing tool at low cost
        •   Quick diffusion/awareness improved
        •   Explosion of daily deals websites

                SUSTAINABLE dotAFRICA
                      (.AFRICA)
oFacebook :
facebook/africandomain

oTwitter :
twitter.com/africandomain



oWeb : www.africainonespace.org

oOpen Community mailing list : community@dotafrica.org (subscribe on website)
Thank You

				
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posted:4/26/2014
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