The Myth of Internet Marketing
by Matt Bacak
Internet marketing by itself is not a myth. It’s simple, effective and lucrative to be
an internet marketer once you get started. The myth of internet marketing stems
from people’s misconceptions of what an internet marketer is and should be. I’ve
seen many newbies start out and fail right off the bat and some succeeded for a
while before they fell under the weight of this myth. So what is it? What’s the big
myth we should be concerned about?
To be a great internet marketer (i.e. salesperson), you must lie, exaggerate,
fabricate the truth and act like someone you’re not.
It’s sad but true that many people starting out and even some people who have
been in the business for a long time think this way about internet marketing. But
don’t believe it.
If you’ve ever attended an event where I’ve done live speaking, you can attest
to this. When I get up in front of a room full of people, I don’t “put on airs.” What
you see with me is what you get. I don’t dress up and play the part. When I get
on stage, even to sell my own product, I stand up and speak in the clothes I wear
every day, around my house, at my office and to the grocery store. I wear my
cargo shorts, a plain t-shirt, my sneakers and a baseball cap. I’m not trying to be
anyone I’m not.
Do you have to wear a grungy outfit like me onstage to prove the point? No. You
can wear whatever you want. That’s not the point. The point is I’m Matt Bacak
and I’m comfortable in those clothes. I don’t like wearing suits or a fancy shirt.
That’s just not me.
So at an event, I’ll say, “I don’t care what anybody thinks about me. I have two
goals. One, my goal when I walk into this room to speak is to give you the best
content that I can possibly give you. Two, my goal is to make as much money as
I can for the presenter. If I do those two things, then I’m going to get what I came
here for, which is to take care of you so I can take care of myself and we will all
three be satisfied.”
And you know what? People love it. Right off the bat, I’ve told them who I am,
what I’m about and how I’m going to benefit them but most importantly, I’ve
been honest with them and they know it. People know when you aren’t being
sincere. They can feel it.
Have you ever been on a webinar or attended a seminar where someone just
came off as fake to you? I’ve been there many times, listening to someone else’s
presentation while waiting for my turn to speak at an event. This person can be
saying all the right things and even have a good product but you can tell they’re
lying about something, whether it’s about who they are or their product. It repels
people as much as if you smelled like a garbage can.
The fact of the matter is, if you’ve created an irresistible offer, you don’t need to
lie, exaggerate or be someone else to sell it. If you’ve created something
wonderful, you just need to tell people about it and they will buy it. If you lie about
the product or yourself in order to sell it, you’re doing yourself a disservice. People
may not see through the lies immediately but eventually they will and you’ll be
screwed. It’s possible that you will fool some people, maybe initially but over time,
you’re just going to be digging a hole to bury yourself in.
Be yourself and be honest because that’s what sells. That and irresistible offers.
There are many strategies to making money on the internet, but nothing makes
sense unless you have a big list. Email Marketing is the most profitable way to
make money on the internet. When you build a list of hot and hungry prospects
you control your future. Discover how to use the internet and turn your computer
into a cash gushing machine. Sign-up right now for Matt Bacak 's FREE online
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