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The organic, all natural granola brand was featured in the first episode of the new CNBC program, The Entrepreneurs, debuting Wednesday, October 1, 2008 at 10pm EDT.
the story FEED Granola Co. was created on the simple idea that our bodies’ performance is determined by the food we eat. Established a little while back (2004), in the West Village, NYC apartment, of Jason Osborn and Jason Wright, FEED Granola Co. started as a healthy snack. Both Osborn and Wright were working as successful fashion models in New York, Miami, and Europe when they found themselves in need of a healthy snack to fit into their active lifestyle. The pair started baking their own granola, about two pounds a day, and it quickly became a hit with friends and family. Shortly thereafter, a restaurant owner tried the product, and loved it so much he urged the guys to start selling FEED at local stores. By the end of the year FEED was a favorite among local shoppers, and the demand had outgrown what they could produce at home. They began packaging FEED, selling it to retailers door to door, and by the end of 2007, were available in Whole Food Markets and regional stores across the country. FEED has always been about creating healthy options for those looking for sustainable, high quality, natural, and certified organic snacks. Using whole grains, slow roasted nuts, flaxseeds, and spices FEED Granola Co. is able to provide wholesome, fiber rich, low sugar, and high energy products that fill a void in the needs of their customers, while tasting great too! Approved by nutritionists and consumers alike, FEED has recently been featured as “Snack of The Day” on The Rachael Ray Show, was named “The Most Interesting Update of this old-fashioned breakfast in years,” by Hallmark Magazine, was called “A hearty snack, and a welcome break from corporate granola,” by the editors at Thrillist.com. The founders were listed in Inc. Magazine’s “30 Under 30” as some of “America’s Coolest Entrepreneurs.” In addition, FEED Granola Co. was granted 2 “Best Packaging Finalist” nominations at The Natural Products Expo East. FEED currently offers five flavors of their whole grain granola, including: Blueberry Almond Crunch, Raisin Nut Crunch, Cranberry Coconut Crunch, and two new low sugar options, Apple A Day and Bittersweet-ness. For more information on FEED Granola Co., please visit http://www.feedgranola.com. FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com FEED granola co. encourages healthy grazing FEED Granola Makes Snacking Easier Then Ever With New Flavors Of Delicious, Whole Grain Granola, Made With Organic Ingredients. FOR IMMEDIATE RELEASE CONTACT: Drew Tybus Tybus PR (646) 248-6817 DrewT@TybusPR.com New York, NY –FEED Granola Co. is encouraging people everywhere to start healthy “grazing” throughout the day. “Grazing” is the practice of eating small, healthy snacks, throughout the day, to help sustain energy and reduce pesky cravings. The Granola Guys’ goal is to encourage their friends to take the time to eat simple, healthful foods, while making snacking easier. FEED Granola was created to provide people with a healthy and tasty snack choice, resulting in a happier, more productive day! Created by two successful fashion models, FEED was developed as a flavorful, satisfying and rewarding option for those looking for wholesome, nutritious foods. Founders, Jason Osborn and Jason Wright, knew that to perform better meant eating better, so they began making FEED in their small West Village, NYC apartment in 2004. “We were focused on creating a balanced snack that was both delicious and nutritious, that would fill the needs of our active lifestyles,” says co-founder Osborn. “We started making our own granola, sharing it with friends, and almost immediately realized that we created something that people needed, but also really liked!” Today, FEED is available at select retailers nationwide. “FEED Granola is a well-balanced snack, perfect for healthy snacking throughout the day,” says co-founder Wright. “At FEED Granola Co., we believe that what we eat determines how we perform, and we’re proud to offer five organic, whole grain flavors that will help you perform at your best.” FEED is Available in Five Flavors: Cranberry Coconut - Made with organic multi-grains, roasted almonds and pecans, lightly sweetened with organic brown rice syrup, tart cranberries and organic coconut chips. Blueberry Almond - Slow roasted almonds, organic multi-grains, dark molasses, and plump blueberries make this delicious treat the perfect snack. Raisin Nut - “the Original” consists of roasted cashews, organic multi-grains, almonds, pecans, delicious raisins and the light sweetness of clover honey. (con’t on next page) FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com FEED granola co. encourages healthy grazing (con’t) FOR IMMEDIATE RELEASE CONTACT: Drew Tybus Tybus PR (646) 248-6817 DrewT@TybusPR.com Apple-a-Day - Created for those looking for a low sugar option, packed with protein and fiber, Apple-a-Day helps in maintaining a healthy, active lifestyle suitable for all ages. Bittersweet-ness - A wholesome snack, made with organic whole grains and flaxseeds. We consciously combine dark chocolate chunks, loaded with antioxidants, complementing the rich vanilla aroma of the toasted granola. To learn more about FEED, or to set up an interview with Jason and Jason, please contact Drew Tybus at (646) 248-6817 or via email at DrewT@TybusPR.com. About FEED Granola Co. Established a little while back (in 2004), FEED Granola Co. provides well-balanced, low sugar, whole grain foods for healthy “grazing.” Developed in the West Village, NYC apartment of fashion models Jason Osborn and Jason Wright, FEED Granola was born out of necessity, as the two guys were unable to find a healthy and tasty snack that fit their hectic lifestyles. Four years later, FEED is now available at major retailers nationwide and in select regional outlets. Made with organic ingredients, FEED Granola promotes “snackable” nutrition, with delicious flavors of all-natural granola that can be enjoyed as a breakfast cereal, a convenient snack, or even as a nutritious dessert topping. Both Jason and Jason believe that what you FEED your body affects your performance. FEED your body, FEED your life. For more information visit http://www.feedgranola.com. FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com the granola guys Jason Osborn Jason Osborn grew up in Cherry Hill, NJ, where cooking and baking became a family pastime. It was during this time, when Jason developed his passion for food and healthy eating. After high school, Jason attended Gettysburg College in Pennsylvania where he studied Business Management & Marketing. Upon graduation, Jason moved to New York City working for an advertising firm in the hip NoHo section of Manhattan. After a few years at the ad agency, Jason was presented an opportunity to travel and see the world with a new career in modeling. From Greece to Korea, Italy to Hong Kong, Jason was able to explore the globe while equally exploring his passion for new foods and flavors. After his travels, Jason returned home to New York, where he became inspired with his then roommate, Jason Wright, to create a healthy, yet tasty snack they could share with family and friends. It was at this point when FEED quickly became a favorite organic, whole grain snack amongst friends in their West Village neighborhood. By December of 2005, FEED Granola was on shelves of local Manhattan stores, where the snack began to gain a strong following. Today Jason is one of the co-Founders of FEED Granola Co., and is proud to be introducing the world to a tasty and healthful treat. Jason Wright Jason Wright is a South Carolina native who has always been an entrepreneur. From the age of 15, Jason successfully operated several small businesses throughout high school. Upon graduation, he attended The University of South Carolina, where he studied Hotel, Restaurant, & Tourism Management. After working with a major fashion retailer in the Southeast, Jason decided to move to New York City. While in Manhattan, he began a successful career as a fashion model with one of the world’s most prestigious agencies, allowing Jason to travel the United States and Europe. It was while modeling that Jason and roommate, Jason Osborn, realized that the granola they were making for themselves was being requested by all of their friends! Wright immediately saw an opportunity to make FEED available to all, and to spread his message that the foods we eat determine how we feel. Jason is now a co-Founder of FEED Granola Co., and is very happy to have the opportunity to turn his interest in healthy living into a mission. FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com cnbc & donnie deutsch CNBC and “The Big Idea” with Donnie Deutsch featured Jason and Jason of FEED Granola on a special “Town Hall” meeting. “Are your BIG ideas making someone else rich? Then it may be time to pack it up and do your own thing! Tonight, in a special “town hall” BIG IDEA, hear how [entrepreneurs made] millions and others are doing the same.” “...male models Jason Wright and Jason Osborn started FEED Granola in their own apartment. Tonight’s guests are just like you and they’ve all found success… so what’s stopping you? What we love even more is the energy we feel as the studio audience leaves the building. They’ve all been inspired to go for it. So, come be a part of it and see the show LIVE and in person. We’ve got several upcoming town hall shows down the road.” FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com inc.com, 30 under 30 Inc.com, The Daily Resource for Entrepreneurs, votes Jason Osborn and Jason Wright one of America’s coolest young entrepreneurs. The two Jasons started out as roommates in Manhattan’s West Village and ended up as business partners. They met after they both moved to New York to pursue modeling -- that is, until a better idea came along. Osborn grew up around a family of bakers and turned his apartment into a test kitchen for his first batch of granola. After consulting a nutritionist who verified the health benefits of the concoction, the roommates set out pitching their new product to local health food stores. Eventually, they got a meeting with the regional food buyer for Whole Foods in the Northeast, and landed FEED Granola a spot on the chain’s shelves. This past year, their product was featured as the “Snack of the Day” on Rachael Ray. #28 JASON WRIGHT #29 JASON OSBORN FEED GRANOLA CO. Ages: 29 (Wright) and 30 (Osborn) Location: New York 2006 Revenue: undisclosed Employees: 5 full-time, 10 part-time or contracted Year founded: 2005 FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com FEED is “yummo!” Rachael Ray Selects FEED Granola Co.’s Bittersweet-ness as “Snack of the Day” Celebrity chef, author, and TV talk show host Rachael Ray selected Bittersweet-ness, the latest product offering from FEED Granola Co., for her signature, “Snack-of-the-Day” on the December 14th episode of The Rachael Ray Show. Every audience member received a sample of the delicious snack, which Rachael herself described as, “Yummo!” FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com from home kitchen to whole foods BusinessWeek chats with two young entrepreneurs who aim to ‘Feed’ the masses quality organic granola How many times have you come up with an idea that causes your friends to say: “Hey, that could be a business!” How many times have you agreed with them? But how many times have you actually gone out and transformed that idea into a real business? Well, that’s exactly what former models turned business partners Jason Osborn and Jason Wright ended up doing. In 2005, the pair turned the granola that they made as a snack in their New York City apartment into a three-flavor organic line they named FEED Granola. Now sold in eight states at stores including Whole Foods Market (WFMI) and Wegmans Food Markets, FEED Granola earned $110,000 in sales in 2006, and is projected to make $2 million over the next 12 months, according to Osborn and Wright. Recently, BusinessWeek.com’s Stacy Perman spoke with Osborn and Wright about making the leap from a home kitchen hobby to a full-time company. FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com FEED takes time The Critics’ Pick of Time Out New York love feed granola. “Unlike most granolas, which rely on oats alone for their base, FEED contains crunchy organic oats, barley and rye. Brown-rice syrup and molasses give it some sweetness; seeds, nuts and dried fruits add texture. And health fanatics will appreciate the combination of protein, complex carbohydrates, fiber and omega-3s—there’s enough energy in here to keep you fueled through the morning.” - Jane Borden, Critics’ Pick. Time Out FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com star magazine & FEED Folded between the pages of Brangelina and Nicole Richie, STAR magazine showcases FEED Granola as “the hot snack.. healthy and chock full of flavor!” The HOT SHEET gets healthy. The Hot Snack is FEED granola. “ FEED granola is the perfect way to enjoy a healthy snack chock full of flavor! The sweet treats are made from organic whole grains and come in a variety of flavors, including Cranberry Coconut Crunch and Raisin Nut Crunch. Available in healthy food stores and online. This $6 delight is a favorite of Rachael Ray. FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com seen at the organic expo FEED Granola Co. has a critic favorite with Bittersweet-ness. Wednesday, October 3, 2007 Bonnie S. Benwick The major food trend at last weekend’s Natural Products Expo East show in Baltimore was easy to spot, even though thousands of organic items were vying for attention. Here are three from the show that we especially liked: Feed Granola Co. The small New York company launched its first three flavors (Cranberry Coconut Crunch, Blueberry Almond Crunch, Raisin Nut Crunch) of low-sugar, multi grain granolas at the Expo East show last year. We sampled and liked Bittersweet-ness, the newest flavor with its dark chocolate pieces, which goes public next month. They are available at Whole Foods Markets, Roots Markets and Yes! Organic Markets. Go to http://www. feedgranola.com. FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com the list Thrillist cheers Feed as “Welcome back from corporate granola...” The founders of this West Village granola company are handing out free samples at the new Bowery Whole Foods from 3-7pm Thursday -- a hearty snack, and a welcome break from corporate granola from industrial wastelands like Vermont and Colorado. Wednesday April 4, 2007 Food: Feed Granola FeedGranola.com FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com FEED Specialty Food showcased Feed Granola as their headline story. BusinessWeek.com recently interviewed business partners Jason Osborn and Jason Wright, who turned the granola that they made as a snack in their New York City apartment into a three-flavor organic line - FEED Granola. Now sold in eight states, Feed Granola earned $110,000 in sales in 2006, and is projected to make $2 million over the next 12 months, according to Osborn and Wright. is special FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com ingredients: organic whole grain oats, organic evaporated cane juice, organic oat flour, dried cranberries (cranberries, sugar), organic coconut chips, organic whole grain barley, organic whole grain rye, organic brown rice syrup, almonds, molasses, organic apple juice (concentrate), expeller-pressed canola oil, organic flaxseeds, organic poppy seeds, organic sunflower seeds, pecans, salt, natural vanilla flavoring, spices. ingredients: organic whole grain oats, brown rice syrup, organic whole grain rye, dark chocolate pieces (sugar, chocolate liquor, cocoa butter, soy lecithin, vanilla extract), organic brown rice crisps, organic oat flour, expeller-pressed canola oil, organic flaxseeds, natural vanilla flavor, salt. ingredients: organic whole grain oats, raisins, organic evaporated cane juice, organic oat flour, honey, organic whole grain barley, organic whole grain rye, almonds, molasses, expeller-pressed canola oil, cashews, organic flaxseeds, organic poppy seeds, organic sunflower seeds, pecans, salt, natural vanilla flavoring, spices. ingredients: organic whole grain oats, organic whole grain rye, organic brown rice crisps, brown rice syrup, organic agave syrup, dried apples, walnuts, organic oat flour, sunflower seeds, organic apple juice (concentrate), expeller-pressed canola oil, organic flaxseeds, spices, salt, natural flavors. Distribution ingredients: organic whole grain oats, organic evaporated cane juice, organic oat flour, molasses, dried blueberries (blueberries, sugar), almonds, organic whole grain barley, organic whole grain rye, organic apple juice (concentrate), expeller-pressed canola oil, organic flaxseeds, organic poppy seeds, organic sunflower seeds, salt, natural vanilla flavoring, spices. FEED granola co. w.v.s. box # 20134 west village, ny. 10014 phone 877) 346 7252 web feedgranola.com certified organic by quality assurance international *contains gluten and tree nuts. produced in a facility that processes peanuts, soy, wheat (gluten), tree nuts and dairy
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