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whattoblogabout.pdf by donjrollins

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Most business owners who have discovered the vital importance of having a company blog don't know what the heck to blog about. So here are… Five Easy Steps to Creating Blog Content

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									March 18th, 2014                                                                                              Published by: DonnyRollins




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                                                                     info on 'How to Prevent Dehydration' or offer them tips on
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                                                                     This will have your potential customer trust your expertise in
  Upgrade to a Zinepal Pro Account to unlock more                    helping them choose the proper footwear for their particular
  features and hide this message.                                    activities.
                                                                     For Online Marketers
                                                                     That means anything that'll help them get Traffic, Leads and
Five Easy Steps to Creating                                          Sales. This firstly requires taking a bit of time to develop
                                                                     some level of expertise in at least one particular method of
Blog Content/What to Bl                                              getting traffic, leads or sales. Just remember, it doesn't have
                                                                     to take long to raise your skill level in order for you to teach
                                                                     something. You're only required to know just enough to be
                                                                     helpful to someone else.


                                                                     3. What's Going On?
                                                                     Blog about events, technological advances or any type of news
                                                                     pertaining to your particular industry.

Most business owners who have discovered the vital                   Ex.
importance of having a company blog don't know what the              A 10K run going on in your town or region.
heck to blog about. So here are…
                                                                     Again, anything your potential customer may care about.
Five Easy Steps to Creating Blog Content
                                                                     For Online Marketers
                                                                     Do you know of any upcoming company events? Tell them why
                                                                     they should attend and how it would benfit them.
1. Identify Your Ideal Customer.
Think about the service your business provides, and more             Are you using a new software of tool in your business? Do a
importantly, to whom is this service provided. This will give        review on it. Let them know what's so awesome about it.
you more clarity on what to blog about.                              Found one that sucks? Tell them about your experienc with it
For Online Marketers                                                 and why they should avoid it.
If you're an online marketer, then your best potential               4. Inspire Them
customers are business opportunity seekers or people who             Tell stories of triumph over adversities or something that
are already in some sort of MLM/affiliate/network marketing          displays your industry bringing joy and happiness or making
business.                                                            the world a better place.


2. Blog About What They Care About                                   Ex. Run a yoga studio? Check this out.
You ideal customer can probably get whatever you're selling
from somewhere closer, cheaper, etc.                                 For Online Marketers
                                                                     What's your story? People love stories. Especially stories that'll
Your job isn't to just inform them of what you sell.                 give them hope that they can overcome the adversities that
                                                                     they may be experiencing. They'll be able to relate to you and
Boooring!                                                            know that you're human.
                                                                     At the same time this will further instill a sense of "this guy/
                                                                     gal knows what they're talkin about" in them and they'll want
Rather, try positioning yourself as a problem solver.                to listen to what else you have to offer.
                                                                     5. Don't Bore Them to Death
Example:                                                             Numbers 4 and 5 go hand and hand. Don't ever over
Instead of talking about the new Spring line of running shoes        complicate blogging. Thinking too much about what to blog
coming into your store, present your potential customers with        about just may lead to procrastination and possibly total
                                                                     inaction.
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March 18th, 2014                                                                                          Published by: DonnyRollins


You can simply place a viral video on your blog post. Everyone
likes to be entertained.


And there you have it. Five simple steps to creating content for
your blog.


PS- I've merely scratched the surface here. If you want more,
like how to monetize your blog,


Click Here, enter your best email address on the next page to
join my email newsletter.
To your success,
Donny
Skype- donjrollins7
or Give me a call
(919)-627-8420




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