SEO 2014 & Beyond.pdf

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					SEO 2014 & Beyond

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Trying to get the site optimally listed on Google or other engines should be the priority exercise at
every juncture. This should be part of the growth strategy of any online endeavor that is seeking
ultimate success.

Literally meant to increase the site’s ranking of the web search conducted by the interested viewer, the
SEO is one of the important ways to generate and direct traffic to a particular site.

The Basics
Monitoring the ranking of the site should be a priority to ensure the current efforts put into the content
and choice of keywords to encourage the relevant clicks is the best for the site. Using complimenting
platforms such as Marketing Vox will allow the individual to keep track of the page ranking with tools
like Alexa and Google tool bar. All these will keep a regular check on the ranking and provide the feed
necessary to facilitate a re-thinking exercise should there be a need to implement it.

Keywords are like the magnet or the eyes that are going to get the attraction of the SEO thus creating
favorable ranking possibilities. The use of the most appropriate keywords will eventually make or
break the success of the site’s ranking rate and this is the most important contributing factor from the
viewing visitor’s perspective. Inserting the keywords into recognizable spots like the title tag and the
page header will help too.

SEO ranking also takes into account the links the site manages to create. The integration of internal
links is an easy way to boost traffic to the individual site or page thus creating a recognition element
that is important.

Determine And Monitor Your Search Standings
Business growth is always the ultimate goal sought after in any endeavor undertaken, thus the need to
then consider the elements that are needed to successfully monitor this growth in an efficient manner.

On-Page SEO
Search engine always try to find the best informative snippets which is showing the first page
of search result. The snippets or a webpage title and description generating is completely
automated by the search engine. The goal of the snippet and title is to best represent and
describe each result and explain how it relates to the user's query.
Create descriptive page titles:
In the first step, the title should explain the body of the content. You should also use a
keyword into title which is focusing into search to get snippets and the hole body. There is a
critical to force the title keyword into your body as it is relevant to the content. Also you
should make sure the tags [<title>] of title in every page of your website.
If you use keywords in title like "Natural nail polish, Organic Nail Polish, Nail Polish,
Ginger chews" then there is no any effectiveness of title that is going to same word multipol
time. This kind of kewords stuffing doesn't accepting search results page.
In a website, the title should be unique from other webpages and user friendly to consearning
your product or service in onpage SEO.
Create best page descriptions:
Description of a webpage, we denote it [<meta>] html suggestion. A meta description is
providng the structure data of your webpage content. Use different description in your every
page of website. A unique description can make your search reuslt to snippets in search
engine. Accurate meta description can improve your website search result. Otherwise search
engine has detected missing or problematic meta descriptions.
Include clearly tagged facts in the description where the code of description should be
<meta name="Description" content="Author: Linda Owens, Illustrator: D Media Picture,
Category: Books, Price: $27.99, Length: 1000 pages">
Or you can generate description programmatically if your website is blog or articles as the
content of the site is hard written by the user and you will find a good search result from the
beginning of the unique content.
Make sure your website description is descriptive with user potential value as description is
not appearing on page of your site. The high quality meta description is only showing the
search results.
Finally, I want to say that if your website title and description unique to the search engine
rules then it will better to show the search result from the thousand of webpage.

Off-Page SEO
There are a number of factors that can improve your search engine rankings. These factors are
grouped into two separate categories which are on-page factors and off-page factors.
Google is the top gun of all the search engines and they own close to 60%+ of the overall
market share. If your looking to do SEO then you will want to optimize your website for
Google, doing so will generally make sure you rank high in the other search engines such as
Yahoo and MSN.
There is no doubt that Google pays more attention to off-page factors in it's algorithm when
deciding on how well or poorly your site will rank in their results. This does not mean that it
totally ignores on-page factors but just does not give them as much credit as the other search
You may want to know what all the various off-page factors are but the fact is there are very
few and the main and most important one is links.
If you are building links to your website and getting those inbound links from various
different sources such as article marketing, blog commenting, directory submissions, forum
signatures, web 2.0 sites and so forth then there will be a high chance your site will rank high.
It is key to keep in mind however that links are only one part of the equation the other part is
the keyword anchor text.
The importance of keyword anchor text is obvious as it is a way you can rank high for a
certain term without even mentioning that term on your page.
It is a wise idea to have many different versions of the keyword that you want to rank for. This
is key to keeping it natural and is what Google likes.
If you have a website on Internet marketing DVD's then you could vary the anchor text used
in your linking campaigns to good Internet marketing DVDs, helpful Internet marketing
DVDs, Internet marketing DVDs for beginners. You can see adding different variations in
keeps it natural as those who are searching for a topic will use words such as good, helpful
and so forth.
Never ignore on-page factors when doing SEO. The key to remember with on-page SEO is
have your keyword in your meta title and meta description. If you want to focus on improving
your rankings then off-page SEO is 80% more important than any of the other on-page factors
that you can do.

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