Paper bookmarks are used for a myriad of different purposes. For one, they are a common marketing and promotional tool because of their ease in production and affordable costs. They too are used to deliver information or messages such as those used by charitable institutions and organizations. These are also made into giveaways during events. Whatever your purpose is, designing paper bookmarks is vital. How then do you go about it? Here are some ideas to help you get started. Create a mood board. – A mood board is simply a literal board where you can write or tape some stuff or a digital canvas where you can layer over and paste text and images. This is like a collection of different items that have a common theme or inspire you to a point. These can be a collection of photos, quotes, patterns, textures, colors, shapes and the like. Mood boards help you determine a common theme that you can use to start designing your paper bookmarks. Benchmark from what’s available. – Benchmarking has been defined as the process of evaluating and checking something by comparison. If you are completely out of ideas then you can go ahead and grab any paper bookmark you can find, scrutinize it, peruse it and observe what makes it tick, what makes it attracting and what draws you in. From there, build it up and put in your own insights to make something better. Gather up your friends and family. – It is also wise to ask people around for their opinions. As they say two heads are better than one. What more if you have a dozen right? Google it up. – You can also use the world’s most famous search engine to guide you. Do you need a catchy quote? Type some keywords and voila! You are given hundreds to thousands of options. Do you need a color scheme? Punch your keyboard away and you’ll be given loads of combinations and patterns to delight your eyes. Take a breather. – Sometimes when you pressure yourself so much, your creativity tends to drop. So why not take a breather, go for a walk, watch a movie or lie on your back and close your eyes. You never know when an idea suddenly creeps into your brain! Whatever it is you choose to do remember that designing and making paper bookmarks should be fun.