December 2008.doc - New Hampshire Travel Council by pengxiang


									December 2008
Feature Article:

Save the Date!
The 2009 Governor’s Conference on Tourism will be held on May 5 & 6 at Waterville
Valley Resort. Program highlights include:

                           An expanded supplier marketplace
                           Marketing clinics
                           Workshops
                           Peer-to-Peer networking opportunities
                           Regional and National keynote speakers on timely topics
                           NH Division of Travel & Tourism Development’s preview
                             of Marketing Initiatives for fiscal year 2010, which begins
                             July 1
                           Annual Meeting and presentation of NHTC Tourism
                             Industry Awards

Each session is designed to help you maximize profitability by delivering practical
marketing ideas and solutions. You will be assured of taking away information that you
can put to use today to make a difference in your business tomorrow.

With an expanded Marketplace, it's a perfect one-stop opportunity to explore resources
that can help develop and implement your marketing plan. And if you haven't been to
Waterville Valley lately, you will be surprised and inspired by what a group of resort
owners, working together with a strong, coordinated marketing program has done to
improve their bottom lines! Details will be available on our website in January.

TripAdvisor Offers Glimpse into 2009 Trends
TripAdvisor(R), the world's largest travel community, recently announced the results of
its annual travel trends survey of more than 3,000 U.S. travelers.

Hotels Offer Ditch-the-In-Laws Deal
Everyone loves their in laws (really, honey, I do). Dinner with them? Cool. Picnics? Even
better. Holidays? I'm so down with that. But staying with them, like at their house, under
their roof, 24-7? Yes, Mr. and Mrs. America, you are not alone. According to a new
survey by Hotel Indigo, 36 percent of Americans would rather stay in a hotel than with
family and a whopping 97 percent would prefer to avoid camping out with the in-laws.
So, Indigo is offering an Escape the In-Laws package through January 14
Successful Email Marketing Is Right Under Your Nose
If you believe that you know everything there is to know about email marketing, then you
also probably believe Al Gore invented the Internet. Here are six strategies that marketers
can immediately adopt by using existing online customer information to create highly
successful email campaigns

Don’t Let Wrong Words Get in the Way of Good Customer Experience
If you’re looking to take your team to even higher levels of guest service excellence, here
are some examples of words and phrases to better-convey the spirit of hospitality for you
to review in your next training meeting.

Should You Admit a Mistake?
In general, does it help or hinder a career to admit mistakes and take the blame? Should
you fess up -- or deny, deny, deny? There is no easy answer to these questions, experts
say. It all depends on a number of factors:

Are Young Adults Really Brand-Resistant?
The 18-to-24-year-old set is famously media-drenched, with high Internet and mobile
phone usage. However, these young adults are not solidly opposed to brands themselves,
and are willing to spread the word about the ones they like. That is one of the findings of
a recently released “Young Adults Revealed” study.

Customers Speak Loudly And Carry A Big Click
Do you know what's being said about your brand online? Chances are, your prospects certainly
do. According to Forrester Research, 19% of all U.S. online adults can be classified as "critics."
Considering that approximately 7 in 10 adult Americans (or roughly 141 million people) now use
the Internet, that means about 27 million people are creating some of the most influential content
online. Just how influential is it? Read on.

New Motel 6 Room Design Includes No Carpet
Motel 6, known for offering a clean, comfortable room for the lowest price of any
national chain, is saying “sayonara” to carpet and “hello” to a clean, green, wood-effect
laminate flooring made of 80% pre-consumer recycled material, including an inner wood
core comprised of oak and cherry wood chips that would otherwise be burned or thrown
into a landfill. Read on….

Do You Have Some News?

We welcome submissions…..our industry. Many thanks to Jayne O’Connor of White
Mountains Attractions Association for her continued help with submissions. If you have
news that we can use, please send information for consideration to Susan Logan, Editor
of this newsletter:

Pass Us On
If you have an industry friend……

Thanks – and behalf of the Board of Directors and Volunteers at the NH Travel Council,
we wish you a happy, healthy, and safe Holiday Season!


Barb, could you put the attached wreath to the right, within this text block?


To top