Intex Technologies signs on Grey Worldwide as its
Communication and Advertising Agency
New Delhi (INDIA), September 3, 2010: Intex Technologies (India) Ltd., one of the fastest
growing companies in IT Hardware, Mobile Phones & Electronics has appointed Grey Worldwide
as its creative partner following a multi-agency pitch. Grey will take care of communication,
advertising, marketing, branding and interactive services for the entire INTEX portfolio
comprising of Mobile Phones, Computer Peripherals, PC, Consumer Electronics and Retail.
Progressing step-by-step, over last 14 years, today Intex is perhaps the only company in India
offering such a wide range of ICTE products under one brand through its all- India sales &
service network. The last two years have witnessed commendable growth in the company in
terms of reach, service network expansion, product line expansion, etc. It aspires to be a 1000
crore company by March, 2011 and believes that Grey will play an important role in that
endeavor by revamping the overall brand communication and go-to-market strategy. The
recent appointment of Perfect Relations as Intex’s public relations agency is also in line with
the revamp plans.
Announcing the appointment, Mr. Vinayak Kumar Lal, General Manager-Marketing, Intex
Technologies (India) Ltd said, “Being present in multifarious & highly competitive domains- IT
Hardware, Telecom, Consumer Electronics, Retail, etc- with over 350 products/models spread
over 26 categories all under INTEX brand, the company personifies a highly challenging
account. Grey’s pitch for a sound, long-term strategic plan to enhance the equity of brand
INTEX gave them an upper hand. I believe they have understood the brand’s requirements
really well and have the right mix of capabilities and experience to execute their strategy
Confirming the development, Mr. Ketan Desai – Delhi Branch Head of Grey Worldwide, said
"We are extremely excited to be nominated as the Agency for Intex. Our joint vision is to turn
Intex into a household consumer brand and a preferred entity in the enterprise sector. We
truly believe that brand Intex will be a formidable force in the mobile phone, IT Hardware and
consumer electronics categories. We look forward to a long and successful partnership"
About Intex Technologies (India) Ltd.
Intex Technologies is a 14-year-old IT Hardware, Mobile Phones and Electronics Company,
headquartered at New Delhi. It has been ranked 87, amongst the 200 fastest growing IT
companies in India by Data Quest. The company has a pan-India presence though its own
network of 2 mother-warehouses, 29 branches, and 500+ service points.
Intex has 8 business verticals which include mobile phones, computer peripherals, personal
computers, consumer electronics, memory products, retail, enterprise and international
business and has a product portfolio of more than 350 products.
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