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Program Overview March 2013

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Program Overview March 2013 Powered By Docstoc
					   INVEST IN AMERICA
MEMBERSHIP ENHANCEMENT
  SOLUTIONS OVERVIEW




           Solutions for High Performing Organizations
AGENDA
• Value Proposition
• Membership Enhancement Programs
• Impact – Its Working
• IIA Offers – Grow Loans, Generate Income, Increase Value of Membership & 
   Credit/Debit Card Transaction Volume 

• Best Practices
• Integrating IIA into your Core Services




                                           Solutions for High Performing Organizations
 AWARD WINNING PROGRAM!!

• 2009 CU Journal’s Innovation of the Year Award


• 2012 NCUF Herb Wegner Memorial Award for 
  Outstanding Program  
  “Rarely has the Awards and Nominating Committee collective scored a program so high,” said
  NCUF Awards & Recognition Committee Chairman Bob Schumacher. “When you look at the
  numbers that support Invest in America’s efforts, the outcome is so overwhelming, it’s hard to
  grasp or comprehend all its immensity.” -  Watch Award video filmed by CUNA about IIA – IIA 
  Video  Source  - National Credit Union Foundation




                                                     Solutions for High Performing Organizations
IIA VALUE PROPOSITION
• IIA provides tools to help meet your credit union’s goals.  
  Simply choose the offers that relate to your goals and 
  promote them in conjunction with your core services:
   – Increase auto loans – Credit Union Member Discount from GM* and 
     AutoNation Direct 
   – Earn non-interest income -  Sprint Credit Union Member Discount* and 
     Member Connect**
   – Increase debit/credit card usage – TurboTax* and Member Rewards* offers 
     including Dell, Shop America, DIRECTV and Member Connect
   – Enhance member value – GM,  Sprint, TurboTax, Member Connect, Dell, 
     DIRECTV, Shop America and Allied Van Lines

     *Requires specific IIA marketing agreement
     **Requires agreement with CMG to earn income



                                                    Solutions for High Performing Organizations
MEMBERSHIP ENHANCEMENT PROGRAMS

      Enroll in the IIA membership enhancement 
      program to support your needs or goals:
–      Auto Program - GM Preferred Pricing – Generates deeper loyalty and 
       additional auto loans
–      Sprint Wireless Services – Personal and business wireless discounts creates 
       deeper loyalty and provides additional non-interest income
–      TurboTax & Jackson Hewitt - Generates deeper loyalty and increased 
       credit/debit card transactions
–      Member Rewards – Increases member loyalty and increased credit/debit 
       card transactions with discounts from Shop America, TurboTax*, Dell, 
       Member Connect*, DIRECTV and more

For complete details or to sign up visit: 
      http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html
*  Income opportunity requires agreement with CMG 




                                                     Solutions for High Performing Organizations
IMPACT
            Partner Center provides credit union 
            related information
            Credit Union Finder so potential 
            members can find you
            Tips and tools to help members save 
            money
            Consumer information on credit union 
            differentiation
            Rotating banners regarding current offers
            Access via social media sites
            Member testimonials about why they 
            love their credit union




         Solutions for High Performing Organizations
                          INVEST IN AMERICA RESULTS
                                        THROUGH 2/28/13
                             Metric                                         Results
Supporting Credit Unions                                                     3,462
     Sprint                                                                   1,827
     Auto                                                                     2,803
     TurboTax                                                                 1,218
Activations/Sales/Returns                                                  3,366,535
     Sprint Activations                                                     1,233,478
     Auto Sales                                                              532,045
     TurboTax Returns                                                       1,601,012
Member Savings                                                       More Than $679 Million
     Total Saved by Members through Sprint Program                    More Than $272 Million

     Total Saved by Members through Auto Program                          $399,033,750

     Total Saved by Members through TurboTax Program                       $8,422,792

Auto Loans Closed                                                           281,041
Auto Loan Value                                                         $6,046,387,200
Lovemycreditunion.org Unique Visitors YTD/PTD                         103,828 / 2,281,844

                                                       Solutions for High Performing Organizations
GROW LOANS 




              Solutions for High Performing Organizations
                     Enhanced Program
Premium Program Will Drive Increased Loan Volume!

The Invest in America Credit Union Member Discount from GM has been 
enhanced to drive more loans to your credit union. By enrolling at the Premium 
Level, credit unions can maximize loans while offering this valuable discount 
and benefit of membership to their members.

Premium benefits have been enhanced in many ways: 
• Free custom marketing materials are available to help your credit union 
   optimize program results and increase auto loans 
• Subvented-rate loans are not compatible with the Credit Union Member 
   Discount from GM, driving loans back to the credit union




                                          Solutions for High Performing Organizations
     Participation Level Comparison 
              Program Offer
Benefits                                       Premium     Standard
Preferred Pricing                                 X             X 
Not compatible with GM subvented rate 
                                                  X             X
financing 
Employee pricing for credit union employees 
                                                  X 
who own a non-GM make vehicle
Custom inserts/take ones                          X 
General inserts/take ones                         X             X 
General lobby posters                             X             X 
Custom web banners                                X
General web banners                               X             X



                                        Solutions for High Performing Organizations
      Participation Level Comparison
           Program Offer (con’t)
Benefits                                      Premium      Standard
Email services from CUSG                          X             X
E-statement creative                              X             X 
Newsletter articles and email messages copy       X             X 
Email templates                                   X             X 
Website and social media content                  X             X
Weekly emails of in-market members                X             X
Loan links on GM microsite                        X             X 
Access to GM special offers                       X 
Occasional GM email marketing services            X               



                                         Solutions for High Performing Organizations
Custom Statement Insert


                         Variable Fields
                         • Credit union name
                         • Credit union logo
                         • Loan rate
                         • Credit union URL to 
                           direct members where 
                           to apply for loans
                         • Web disclaimer




             Solutions for High Performing Organizations
               Premium Level
 Annual Marketing Requirements  (Jan – Dec)
Premium
Complete any combination of two (one within first 6 months of enrollment and 
both annually thereafter): 
• Include in quarterly statement inserts/E-statements
• A direct mail/loan promotion piece 
• Conduct GM email marketing campaign

Complete all:
• Promote through newsletter/website articles within first 6 months of enrollment 
  and annually thereafter
• Utilize lobby materials within 60 days of enrollment and ongoing thereafter – 
  take ones, posters
• Place GM web banners or links on website home page and loan page within 30 
  days of enrollment and ongoing thereafter
• Include consumer overview piece in Human Resources new hire and employer 
  group packets within 60 days of enrollment and ongoing thereafter

                                           Solutions for High Performing Organizations
               Standard Level
Annual Marketing Recommendations (Jan – Dec)
Standard
Complete  one (within first 6 months of enrollment and annually thereafter): 
• Include in quarterly statement inserts/E-statements
• A direct mail/loan promotion piece 
• Conduct GM email marketing campaign


 Complete all:
• Promote through newsletter/website articles within first 6 months of 
  enrollment and annually thereafter
• Utilize lobby materials within 60 days of enrollment and ongoing 
  thereafter – take ones, posters
• Place GM web banners or links on website home page and loan page 
  within 30 days of enrollment and ongoing thereafter



                                         Solutions for High Performing Organizations
                             Program Summary
                        Premium                                                          Standard
Credit Union Benefits   ü Preferred Pricing
                        ü Not compatible with GM subvented rate financing
                                                                                         ü Preferred Pricing
                                                                                         ü Not compatible with GM subvented rate 
                        ü Employee pricing for credit union employees who own a non        financing 
                          -GM make vehicle                                               ü General inserts/take ones
                        ü Custom and general inserts/take ones                           ü General web banners
                        ü Custom and general web banners                                 ü Lobby posters 
                        ü Access to GM special offers                                    ü Email services from CUSG
                        ü Occasional GM email  marketing services                        ü E-statement creative
                        ü Lobby posters                                                  ü Newsletter articles and email messages
                        ü Email services from CUSG                                       ü Email templates
                        ü E-statement creative                                           ü Website and social media content
                        ü Newsletter articles and email messages copy                    ü Weekly emails of in-market members
                        ü Email templates                                                ü Loan links on GM microsite
                        ü Website and social media content
                        ü Weekly emails of in-market members
                        ü Loan links on GM microsite

Credit Union Annual     REQUIRED 
                        Complete any combination of two (one within first 6 months of 
                                                                                         RECOMMENDED
                                                                                         Complete  one (within first 6 months of enrollment) 
Marketing                  enrollment and both annually thereafter): 
                         • Include in quarterly statement inserts/E-statements
                                                                                            and annually thereafter): 
                                                                                          • Include in quarterly statement inserts/E-
(January – December)     • A direct mail/loan promotion piece                               statements
                         • Conduct GM email marketing campaign                            • A direct mail/loan promotion piece 
                        Complete all (annually or ongoing thereafter):                    • Conduct GM email marketing campaign
                        • Promote through newsletter/website articles within first 6      Complete all (annually or ongoing thereafter):
                           months of enrollment                                          • Promote through newsletter/website articles 
                        • Utilize lobby materials within 60 days of enrollment              within first 6 months of enrollment
                        • Place GM web banners or links on website home page and         • Utilize lobby materials within 60 days of 
                           loan page within 30 days of enrollment                           enrollment
                        • Include consumer overview piece in Human Resources new         • Place GM web banners or links on website 
                           hire and employer group packets within 60 days of                home page and loan page within 30 days of 
                           enrollment                                                       enrollment 


                                                                 Solutions for High Performing Organizations
Pricing Example




         Solutions for High Performing Organizations
                Frequently Asked Questions
Question:     Does my credit union have to enroll?
Answer:       Yes, to receive the benefits of the Premium program you must enroll. However if 
              you were previously signed up for Big Ticket your Credit Union already has 
              access to the Standard Program benefits.

Question:     Is there a deadline to enroll?
Answer:       No, all Credit Union Members remain eligible for Preferred Pricing.  
Question:     What are the main differences between the Premium and Standard enrollment 
              level?
Answer:       • Employee pricing for credit union employees who own a non-GM make vehicle
              • Custom inserts/take ones
              • Custom web banners
              • Access to occasional GM special offers
              • Occasional GM email  marketing services
Question:     Are Employee Pricing and the Credit Union Member Discount stackable?
Answer:       GM Employee Pricing consists of an employee vehicle allowance (EVA) which is a 
              cash discount in addition to the credit union member discount 
For a complete list of FAQ’s go to: http://www.lovemycreditunion.org/FAQs-829.html
                                                  Solutions for High Performing Organizations
HELPING CREDIT UNIONS GROW LOANS

Credit Union Loan links on GM                    Find a Credit Union tab added
                                                 below Find a Dealer
         micro-sites:

•   IIA is currently collecting credit 
    union loan page links to add to 
    our micro sites:
     – Easy access to your loan app or 
       loan page

     – Drive more auto loans to your 
       credit union and extend GM 
       Preferred Pricing to your 
       members                                   GM Credit Union Micro Site



                                          Solutions for High Performing Organizations
      AVAILABLE REPORTS
          •      Report s located on Partner Center and are 
                 exportable to Excel for easy use
          •      GM authorization request report identifies 
                 members that requested a code from GM
                      – Includes street and e-mail addresses
               Hot leads you can use to follow up with members!
          •      Additional reports identify sales for Member 
                 Rewards Program


Credit Union                First Name   Last Name   Address            City           State   Zip       Email                   Registration  Status
                                                                                                                                 Date
Sample Credit Union         George       Smith       39832 Spacely Dr   Novi           MI            48188CUMember@YAHOO.COM        3/19/2011Requested
Sample Credit Union         Jane         Jones       25797 Coggswell    Southfield     MI            48178CUMember@ATT.NET          3/18/2011Requested
Sample Credit Union         Judy         O'Hara      45090 Rosy Lane    Farmington     MI            48170CUMember@HOTMAIL.COM      3/16/2011Submitted
Sample Credit Union         Elroy        Reed        8203 Astro Dr      Wayne          MI            48185CUMember@COMCAST.NET      3/12/2011Requested




                                                                                     Solutions for High Performing Organizations
HELPING CREDIT UNIONS GROW LOANS

• The Credit Union Member Discount from GM
  is no longer compatible with subvented rates
  such as 0%, 1.9%, 2.9%, etc. that have been
  bought down and offered through captive
  finance sources
                                                     3.9% for 60 Months Subvented    2.49% for 60 Months Credit 
• Members will be encouraged to use low-rate         Financing*:                     Union Financing**:
  credit union financing in conjunction with cash    MSRP: $31,400                   MSRP: $31,400
  incentives resulting in very competitive           Down Payment: $2,000            Down Payment: $2,000
  monthly payments.                                  Consumer Cash: $0               Consumer Cash: $2,000
                                                     Invest in America Discount 0    Invest in America Discount 
• Example at right: 2012 Chevrolet Silverado                                         $1,659
  1500 LT Extended Cab 2WD                           Loan Amount: $29,400            Loan Amount: $25,741
     • Member receives $2,000 total cash             Monthly Payment: $540           Monthly Payment: $457
       allowance in lieu of the lowest subvented        Total Savings From Financing at Your Credit Union: $4,980
       rate- 3.9% for 60 months for qualified
                                                      *Chevrolet Silverado lowest subvented rate as of
       customers                                      January 5, 2012
     • $2,000 down payment from member                ** Published rate from a credit union website as of
                                                      January 5, 2012


                                                    Solutions for High Performing Organizations
                                    21




Solutions for High Performing Organizations
        WHAT IS THE CREDIT UNION AUTO CLUB?
•   The newest Invest in America program created exclusively for credit union members
•   Provides unparalleled service and unprecedented value in roadside assistance and 
    other travel-related benefits
•   From little incidents like being locked out of a vehicle to bigger troubles like needing 
    a tow truck, Credit Union Auto Club keeps members moving on the road
•   Professional customer service team 24/7 to assist members
•   Credit Union Auto Club is backed by Auto Knight Motor Club, a wholly-owned 
    company of Fortegra Financial. Fortegra Financial is a NYSE listed, A.M. Best "A-" 
    rated insurance company, headquartered in Jacksonville, FL. Its Motor Clubs have a 
    40-year unblemished record of service delivery and claims payments. The “Always 
    On” CU Auto Club emergency dispatch center is wholly owned and operated by 
    Auto Knight Motor Club.
•   Credit unions are eligible to receive marketing reimbursements when members 
    purchase memberships in Credit Union Auto Club
                                                                                                22


                                                   Solutions for High Performing Organizations
                                 PLAN BENEFITS
             Service                                         Description                                            Benefit
Emergency Roadside Assistance    Service call to member’s disabled vehicle including; tire change, jump     INCLUDED – SIGN AND DRIVE
                                 start, fuel, breakdown, mechanical impairment                             Up to $75.00 benefit maximum

Emergency Tow and/or             Service call to tow and/or extricate member’s disable vehicle.  10 mile    INCLUDED – SIGN AND DRIVE
Extrication                      town range or up to maximum benefit.                                      Up to $75.00 benefit maximum
Emergency Lockout                Serviceperson or locksmith service call to open locked vehicle             INCLUDED – SIGN AND DRIVE
                                                                                                           Up to $75.00 benefit maximum
Emergency Ambulance Service      Ambulance fees to transport member from vehicle accident to hospital          Up to $150.00 benefit
                                                                                                               Reimbursed expense
Flat Tire Repair                 Flat tire repair expense                                                      Up to $15.00 benefit
                                                                                                               Reimbursed expense
Fuel Delivery Service            Delivery of fuel to member’s vehicle, fuel charges apply                      Up to $15.00 benefit
                                                                                                               Reimbursed expense
Map Service                      Member contacts customer service and requests maps showing the                        FREE
                                 best route to any destination in the U.S. or Canada
Traffic Court Defense            Fees paid to your attorney to defend you in court on traffic ticket                $100.00
                                                                                                               Reimbursed expense
Legal Fees                       Fees paid to your attorney to collect for damage and/or personal                   $100.00
                                 injuries sustained by you in a car accident                                   Reimbursed expense




                                                                                                                                          23


                                                                         Solutions for High Performing Organizations
                   PLAN PRICING & MARKETING 
                      REIMBURSEMENT
                                                                                •      Credit unions are eligible to earn $5 - $9* 
                                                                                       per membership during the pilot program
                                                                                         –        The marketing reimbursement is paid annually
                                                                                         –        Credit unions must enroll in the program to 
                                                                                                  receive marketing reimbursement
                                                                                •      Credit union enrollment form is located in 
                                                                                       the Partner Center at on the Love My 
                                                                                       Credit Union website
                                                                                •      Access to FREE turnkey marketing 
                                                                                       materials to promote the program to 
                                                                                       members
                                                                                •      The program can also be used as a value 
                                                                                       add offering when closing auto loans, and 
                                                                                       as an incentive to your members for using 
                                                                                       other core products and services

*Current plan pricing and marketing reimbursements are for the pilot program. Final plan pricing and marketing reimbursement is subject to change
based on results and market intelligence obtained during pilot program.
                                                                                                                                                    24


                                                                                    Solutions for High Performing Organizations
              CREDIT UNION MARKETING 
                  REQUIREMENTS
Credit unions that enroll and actively market the program to their members will be eligible to 
receive marketing reimbursements

Member Communications
Complete one of the member communications items listed below each quarter for four quarters 
within a 12 month period and ongoing quarterly thereafter: 




Ongoing
Utilize the following marketing materials within 30 days of enrollment and ongoing thereafter:
• Place banner or link on website within 30 days of enrollment and ongoing thereafter
      – Suggested locations: Auto loan page, discount page, insurance page, etc.
• Utilize lobby materials within 30 days of enrollment and ongoing thereafter 
      – Take ones, lobby posters, digital, video
                                                                                                  25


                                                    Solutions for High Performing Organizations
GENERATE NON-INTEREST INCOME

 Exclusive incentives that help drive membership value 
 and earn your credit union a marketing incentive.




                                 Solutions for High Performing Organizations
CREDIT UNION BENEFITS
• Marketing incentives for participation is a great way for credit unions to 
  earn non-interest income
• Effective tool to promote the added-value of membership
• FREE marketing materials for statement mailings, newsletters, Website 
  and lobby distribution
• Unique offers available from Sprint for members
• Sprint handles all member service needs 
• Opportunities to work with local Sprint stores to support community 
  businesses




                                           Solutions for High Performing Organizations
     SPRINT OFFER
•      Member Discounts
          – 10%* off select regularly priced service plans
          – Waived activation fee 
          – Waived upgrade fees


•      Business Discounts
          – 15%* off select regularly priced business service plans
          – Waived activation (new accounts)
          – Waived upgrade fees

*Application of discount requires 2-year contract extension on existing plans.
Verification of membership is required at time of activation/upgrade.
Discount not available on secondary lines for Family and Business Share plans.




                                                                                 Solutions for High Performing Organizations
MARKETING REQUIREMENTS
Contract Year = October 1 of each year through September 30 of the following year
         • Promote Sprint service on an exclusive basis
         • Place a Sprint insert in one quarterly mailing per year
         • Continuously display any of the following lobby materials in all branch 
           locations: take-ones, posters, banners, monitor video
         • Publish approved Sprint articles in 2 quarterly newsletters per Contract 
           Year
         • Continuously display approved Web banner/link on  credit union Website

               All Marketing materials are provided FREE of charge!

Get started now and join the over 1,800 credit unions participating the 
Sprint Credit Union Member Discount Program! 




                                             Solutions for High Performing Organizations
SPRINT MARKETING MATERIALS
                                       Take-One
            Posters




                      Web Banners




                      Solutions for High Performing Organizations
SPRINT PORT-IN PROMOTION 
(SWITCH TO SPRINT) 
Bring your existing line to Sprint and receive a $100 credit!
         When: Runs through April 11, 2013
            What: Credit union members who Switch To Sprint from a competitive 
            provider receive a $100 service credit  for each newly activated line of 
            service.  
            How: Visit www.LoveMyCreditUnion.org/Sprint  for details on the 10% 
            discount* on select monthly services plans & waived activation fee.  
          Upon activation: members visit www.Sprint.com/promo/iL31154PC within 
          72 hours of port-in activation to request your service credit. 
The service credit will be applied to the first or second invoice after they have been a 
Sprint customer for 61 days. It will appear as "Valued Customer Service Credit."
* Application of discount requires 2-year contract extension on existing plans. Verification of membership is
required at time of activation/upgrade. Discount not available on secondary lines for Family and Business Share
plans. iPhone is eligible for this promotion.



                                                            Solutions for High Performing Organizations
SPRINT PHONE CONNECT
PROMOTION
When members replace their home phone service with Sprint Phone Connect, they can 
enjoy up to $100 in instant savings on a smartphone. This promotion is stackable with 
the Port-In Promotion (both devices must be activated at once by 4.11.13).
    When: Runs now through April 11, 2013 
    What: When members replace their home phone service with Sprint 
    Phone Connect*, they can enjoy up to $100 in instant savings on a 
    smartphone. 
          – Only $19.99**/month. Unlimited local and long-distance calling while on 
            the Sprint network.
          – Free Sprint Phone Connect device; easy start up
          – Keep your phone number
    How: Offer only available in Sprint Stores. Members should 
    mention Corporate ID: NACUC_ZZM to claim the discount. Must activate 
    both devices in store on the same account at the same time. Visit 
    www.Sprint.com/Phoneconnect for additional information.
*Requires a two-year Agreement/activation. Home phone not included. $100 may be used on iPhone.
** Not eligible for the Credit Union Member Discount.

                                                        Solutions for High Performing Organizations
BUSINESS PORT-IN PROMOTION 
(SWITCH TO SPRINT) 
Switch your business lines to Sprint. The more lines moved - including smartphones, 
feature phones, mobile broadband cards, netbooks and notebooks – the bigger the 
bonus.
          When: Runs through March 31, 2014
            What: Credit union business members who Switch To Sprint from a 
            competitive provider, they receive a bill credit of $100 service for each 
newly       activated device.  
            How: Visit www.LoveMyCreditUnion.org/Sprint  for details on the 15% 
            discount* on select monthly services plans & waived activation fees.  
          Upon activation: business members visit www.SprintPortCredit.com within 
          72 hours of port-in activation to request your service credit. 
The service credit will be applied to the first or second invoice after they have been a 
Sprint customer for 61 days. It will appear as "Valued Customer Service Credit.” Visit 
https://www.sprintportcredit.com for additional information.
* Application of discount requires up to a new 2-year agreement/activation. Verification of membership is
required at time of activation/upgrade.

                                                            Solutions for High Performing Organizations
BUSINESS MICROSOFT 
OFFICE 365 PROMOTION
Your members business doesn't stop when they walk out the door and their software 
shouldn't either. Sprint is arming every member business owner with the ultimate 
products and solutions for maximum mobility and freedom. This cloud-based solutions 
let your business members work easier wherever they are.
            When: Runs through March 31, 2013
            What: Credit union business members can get a $100 service credit when 
            they buy a smartphone or embedded laptop with Microsoft Office 365.  
            How: Visit www.LoveMyCreditUnion.org/Sprint  for details on the 15%* 
            discount* on select monthly services plans & waived activation fees.  
            Call 1.877.633.1102 or visit www.Sprint.com/Office365  for details and 
            restrictions.

* Application of discount requires up to a new 2-year agreement/activation. Verification of membership is
required at time of activation/upgrade.


                                                            Solutions for High Performing Organizations
     SPRINT VERIFICATION PROCESS
 To ensure the continued integrity of this program, members must periodically 
 provide documentation to verify eligibility of credit union membership.
 •     New customers are required to fill out a verification form within 30 days of 
       activation. 
  • Current customers are required to provide proof of discount eligibility when 
       upgrading their device if it has been 20+ months since their last validation.  
Members can visit www.sprint.com/verify, and select “fax or upload your verification” 
where they can complete and upload the form and attach their proof right to the site. 
Members will be automatically reminded if they forgot to include their proof. Members 
may also fax their form and their proof of eligibility within 30 days of service activation or 
new discount application to the Sprint Corporate Accounts Department:  913.523.1987 or 
toll free: 877.687.8211.             Email verification is NOT an option.

 Membership proof option must include member’s name with all confidential 
 information blocked out.
                     ● CU check ● Unexpired CU credit/debit card ● 
     ● Current CU statement issued within the last 60 days ● CU membership card ●

                                                   Solutions for High Performing Organizations
          SPRINT VERIFICATION PROCESS
To ensure the continued integrity of this program, members must periodically 
provide documentation to verify credit union membership = eligibility of the 
program discount.
•   New customers are required to verify credit union membership within 30 
    days of activation

•   Current customers are required to provide proof of discount eligibility 
    when upgrading their device if it has been 20+ months since their 
    last validation  

Proof of membership options include any of the below with the  member’s name:
                                ● Credit union check ●

                     ● Unexpired credit union credit/debit card  ● 

          ● Current credit union statement issued within the last 90 days ●  

                          ● Credit union membership card ●

                                                                                        36


                                               Solutions for High Performing Organizations
            SPRINT VERIFICATION PROCESS
Verification is easy and only takes a few minutes to complete. There are two ways to verify 
credit union membership:
• Free Invest in America app for Android and/or iPhone
    – iPhone users can find it at the Apple App Store. 
    – Android users can find the app in the Android Market. 
    – Members just need to search for “Invest in America.” 
    – Members will be prompted to black out all confidential information within the app right on 
      their phone. 
    – This app also lists all other Invest in America discounts.

•   Fill out and fax the Sprint verification form and supporting 
    documents to the Sprint Corporate Accounts: 
    913.523.1987 or toll free: 877.687.8211 
    Members need to black out all confidential information on
    their documentation prior to faxing.

                                                                                                    37


                                                    Solutions for High Performing Organizations
              DELL – 10% SAVINGS ON TOUCH PRODUCTS
When:  March 1, 2013 thru April 30, 2013
Member Offer: Credit Union Members save 10% on select Dell touch systems. Credit union
members can experience the new advances and leading-edge intuitive touch experiences with 
Dell’s touch products. The 10% discount* is available to credit union members on the Inspiron 
15Z, Inspiron One 23, XPS 10, XPS12, XPS One 27 and Latitude 10 line of systems. 
            –       Instant savings – simply use coupon code RG3?DDN?DP47FB when placing order

Additional Savings: Credit union members can register for the Dell Advantage Program and 
receive cash back and premium Advantage care on select packages. 
            –       5% Dell promo eGift card with each purchase on select packages of $699 or more
            –       Free 2nd business day shipping
            –       Exclusive member only offers for PCs, electronics and accessories

Credit union benefits:
            –       Help members get discounts on innovative technology that gives them the power to do more
            –       Free web marketing materials
            –       Cross-sell opportunity for new credit cards or technology loans and new/re-issued credit cards, 
                    home equity loans and other lines of credit
For more information visit http://www.lovemycreditunion.org/Dell-763.html
*10% off of select touch systems (before tax, shipping and handling). Offer valid 03/1/2013 – 04/30/2013. Specifications, availability and terms may change without notice. Taxes, fees, shipping, handling and any applicable 
restocking charges are extra and vary. Coupon cannot be stacked with any other coupons/offers. Coupon applicable to Inspiron 15z, Inspiron One 23, XPS 10, XPS 12, XPS One 27 and Latitude 10 line of systems only. 
Excludes non-touch systems. Dell cannot be responsible for pricing or other errors, and reserves the right to cancel orders arising from such errors. One coupon per customer - limit 1 system.



                                                                                                                         Solutions for High Performing Organizations
          GROW TRANSACTION VOLUME WITH    
              MEMBER REWARDS
                          •        Earn cash back on every purchase from over 
                                   1,200 retailers!

                          •        Save up to 30% on select Dell computer packages.   Member
                                   Dell advantage provides additional 5% gift card   Rewards
                                   and extra protection for a worry free purchase!
                                                                                   Incentives on
                          •        Save $160 on first year’s service!                every day
                                                                                  items that help
                          •        Members could save up to $343.90** on average     drive card
                                   with the TruStage Auto & Home Insurance 
                                   Program.                                          usage and
                                                                                    membership
                          •        Save up to 60% on moving and storage expense!
                                                                                       value
**Figure based on a February 2011 national sample of auto policyholder savings when comparing their former premium with those of Liberty Mutual’s  group auto and home program. Individual premiums and savings 
will vary. 



                                                                                                               Solutions for High Performing Organizations
INCREASE VALUE OF MEMBERSHIP




                     Solutions for High Performing Organizations
YOUR TURBOTAX PROGRAM WILL:
Increase customer loyalty and referrals
     66% of members are more likely to recommend your financial institution to a friend; 95% feel favorable
     towards you because of your TurboTax offering.

Grow profitable low cost deposits
    90% of members used the direct deposit feature in TurboTax; 82% deposited on average $3,044 tax
    refund with the host financial institution.


Increase site traffic & maximize cross-sell and up-sell opportunities
     ~20% of members are more likely to fund an IRA or other investment with their tax refund.


Strengthen your position as a trusted advisor 
    Stay at the center of your members’ financial lives by providing the #1 best-selling and most trusted tax
    software; there’s no reason for them to go anywhere else!


Provide savings for your members
    Discounts available based on marketing commitment. 52% of members purchased TurboTax through
    their credit union website due to discount.



                           All at NO cost to you!
                                                       Solutions for High Performing Organizations
  GETTING STARTED: SELECT YOUR  PARTICIPATION LEVEL
 CU Benefits                                                                          Promoter    Participant

Discount: $5 Deluxe/$10 Premier/$15 Home & Business                                        ü 
Discount: $5 Federal Deluxe                                                                            ü 
Sweepstakes                                                                                ü 
Co-Branded Site: CU logo and Cross-Sell Banner                                             ü 
Web Banners: Custom sizes and formats (upon request)                                       ü            
Web Banners: Standard sizes and formats                                                    ü           ü  
Emails: Co-branded HTML email templates                                                    ü           ü  
Emails: Optional delivery by CUSG of required HTML emails (upon request)                   ü 
Tracking & Reporting: Unique CU links & visit/unit reports                                 ü           ü 
Marketing Requirements (December-April)
Post web banner above the fold on CU website home page & online banking 
throughout the duration of the tax season (December – April)
                                                                                           ü           ü  
Send two dedicated TurboTax emails to your members:
(First email must be sent by 1/26/13 & the second before 4/1/13)
                                                                                           ü            
Promote TurboTax in newsletters or e-statements by 2/9/13                                  ü 
                                                                   Solutions for High Performing Organizations
CUSG FUNDS AND PROVIDES TURNKEY MARKETING PROGRAM
   TO PROMOTE TURBOTAX AND DRIVE MEMBERS TO YOUR WEB SITE


                                              Promoter 
                                            Fed Discount = 
                                              $5 Deluxe/
                                             $10 Premier/
                                             $15 Home & 
                                               Business                  Standard Size and 
                                                                        Custom Web Banners
Co-Branded TurboTax Website with Your 
    CU Logo and a Cross-Sell Banner




  Members who start a TurboTax return 
between 1/3/13 – 2/28/13 will be entered                                   HTML E-mail 
into the “Double My Refund” sweepstakes                                     Templates

                                                   Solutions for High Performing Organizations
             JACKSON HEWITT OVERVIEW
•    Provide discounted tax prep services to the 60% of your members that prefer to file their 
     taxes with a local tax professional
•    CU member discounts: Either $30.00 Off or $50 Less** than last year when members 
     switch from a competing tax prep company.
•    CUSG provides free, co-branded printed coupons to include in your December or January 
     statements.
•    JH provides national coverage: 
      •    Over 6,000 tax preparation offices during tax season
      •    Convenient office locations near the vast majority of your members
•    Unlike other tax prep franchises, JH doesn’t use tax prep as a tool to acquire customers 
     from Financial Institutions
•    FREE Accuracy Guarantee* with every paid return                     Over 400 credit unions 
                                                                       partnered with CUSG last 
•    No appointment necessary
                                                                              year to offer
•    FREE Refund Estimate                                                    Jackson Hewitt
      *Terms and conditions apply. Ask a tax preparer for details.
02    ** Offer valid for tax prep fees paid of $150 or more. Proof of last year’s tax prep fee required.
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4/                                                                             Solutions for High Performing Organizations
20
HOW THE JACKSON HEWITT PROGRAM WORKS
 CU Benefits                                                                                      JH 
                                                                                                           1.   CUSG funds and provides all 
                                                                                               Program          marketing collateral: Coupon 
                                                                                                                statement stuffers, newsletter 
Discount: $30 Discount -OR- $50 Less* than last year                                                ü           articles, email template, etc.
Co-Branded Online Coupon with CU logo                                                               ü      2.   Your members receive a hard 
                                                                                                                copy coupon via statement 
                                                                                                                stuffer, in-branch and/or 
Printed Material: Free statement inserts & lobby posters                                            ü           printing a website pdf
Emails: Co-branded HTML email templates                                                             ü      3.   Your members redeem the 
                                                                                                                coupon at a Jackson Hewitt 
                                                                                                                office and receive their 
Marketing Requirements (December-April)                                                                         discount
Send Free statement inserts to members in Dec or Jan
(CU partners that distributed inserts had 4x higher member                                          ü   
participation)
Host an in-branch tax prep event with local Jackson Hewitt 
franchise
                Sample
Send HTML email to members by CU or CUSG by 1/29/13
      Co-Branded Coupon

* Offer valid for tax prep fees paid of $150 or more. Proof of last year’s tax prep fee required.




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4/                                                                                    Solutions for High Performing Organizations
20
                 AVAILABLE RESOURCES
• Free ready-to use marketing 
  materials including:
•Email blasts          •Newsletter articles   •Take Ones
•E-Statement Artwork   •On-hold Messages      •Statement Inserts

•Logos                 •Posters               •Website banners


• Customization and campaign 
  execution services available
• Monthly newsletter
• Frontline Staff Resource Guide
• National program support


                                                                 Solutions for High Performing Organizations
            HOW TO INTEGRATE IIA
•   Prominently display the Invest in America program marketing materials in 
    your lobbies - posters and take ones
•   Publish quarterly IIA article in credit union’s newsletter
•   Use IIA poster as a flyer in your new membership packets and SEG 
    communications
•   Utilize provided emails to keep your members informed 
•   Use the free frontline resource and newsletter to train staff on the 
    discounts and benefits so they can effectively promote it to your members
•   Hand out take-ones at the teller line to reinforce the value membership
•   Use the videos created by CU Solutions Group in your digital displays to 
    encourage members to learn more about Invest in America
•   Promote Invest in America on your outdoor electric signs, drive thru wraps 
    and ATMs

                                          Solutions for High Performing Organizations
             HOW TO INTEGRATE IIA
•   Use Invest in America website banners to link your website directly to the 
    Shop America save pages as a savings tool for your members to use.   
    Place the banner on: 
         • Home Page
         • Benefits of membership page(s)
         • Checking Account pages
         • Credit and Debit card pages
         • Mortgage and Home Equity loan pages (to promote the 
           benefit from Allied & Liberty Home Insurance)
         • Online credit card application page
         • Insurance Pages 

                                           Solutions for High Performing Organizations
          HOW TO INTEGRATE IIA
• Create a member discount 
  page on your website 
  which lists in detail all the 
  credit union member 
  discounts available 
  including those from IIIA




                                   Solutions for High Performing Organizations
             HOW TO INTEGRATE IIA
•   Tie the Shop America discounts into your credit union’s marketing 
    calendar to enhance the promotions you run on your core products and 
    services to help increase your share of wallet.  

•   Maintain a strong tie between using the credit union’s debit and/or credit 
    card to the additional discounts available through Shop America.
         •   Back to School Promotions
         •   Checking Account Promotions
         •   Credit Card Promotions
         •   Holiday Promotions
         •   Home Improvement Promotions


                                           Solutions for High Performing Organizations
              HOW TO INTEGRATE IIA

•   Use social media sites to link back to your website pages that promote 
    Invest in America.  Not only will this provide your members with valuable 
    information regarding the discounts, but links from search engines can 
    also help increase your rankings in the search engines

•   Love My Credit Union has twitter, Facebook and blog sites which your 
    credit union can use to build its own content calendar.
     –   Facebook: http://www.facebook.com/pages/lovemycreditunion/76212775567
     –   Twitter; http://twitter.com/#!/LoveMyCU
     –   Blog: http://lovemycreditunion.blogspot.com/
     –   YouTube: http://www.youtube.com/user/LoveMyCreditUnion




                                               Solutions for High Performing Organizations
GETTING STARTED
Recommend steps for getting started:
•   Select the IIA programs that fits your credit union’s goals and 
    objectives

•   Visit http://www.lovemycreditunion.org/Credit-Union-Sign-Up-Forms-147.html to 
    sign up to support the IIA Auto, Sprint, Member Rewards or 
    TurboTax programs or obtain a Sprint or Marketing Agreement

•   Train staff and distribute frontline staff resource guide (e-mailed the 
    first of every month to supporting credit unions)

•   Provide Invest in America with a link to your loan application page to 
    make that available from the GM credit union micro site

•   Utilize available marketing materials to inform your members


                                              Solutions for High Performing Organizations
NATIONAL BUSINESS CONSULTANTS
• Curt Belaney                                   • Colleen Meek
  (Connecticut, Delaware, Maine, Maryland,         (Alaska, Arkansas, Arizona, Colorado, Idaho, 
  Massachusetts, New Hampshire, New Jersey,        Indiana, Iowa, Kansas, Minnesota, Missouri, 
  New York, Ohio, Pennsylvania, Rhode Island,      Montana, Nebraska, New Mexico, North 
  Vermont, Virginia, Washington D.C., West         Dakota, Oklahoma, South Dakota, Texas, 
  Virginia)                                        Utah, Wyoming)
  800.262.6285 x 543                               800.262.6285 x 530
  Curt.Belaney@cusolutionsgroup.com                Colleen.Meek@cusolutionsgroup.com
                                                  
• Robert Bearden                                 • Leslie Norush
  (California, Nevada, Oregon, Washington)         (Alabama, Florida, Georgia, Hawaii, Illinois, 
  800.262.6285 x 751                               Kentucky, Louisiana, Mississippi, North 
                                                   Carolina, South Carolina, Tennessee, 
  Bob.Bearden@cusolutionsgroup.com                 Wisconsin)
                                                   800.262.6285 x 542
                                                   Leslie.Norush@cusolutionsgroup.com




                                                   Solutions for High Performing Organizations

				
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