Having no choice is not reasonable - The quest for a healthier snack by GFMT

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									                   Digital Re-print -
               January | February 2014
         Having no choice is not reasonable
          - The quest for a healthier snack

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Innovations for a better world.
F    10 | January - February 2014                                                                                 Grain &Feed millinG technoloGy




     Having no choice is
     not reasonable
     The quest for a healthier snack
     by Henri Michiels, technical commercial director, Dinnissen, The Netherlands




    C
            hildren are not getting a fair            percent moisture in an extrusion line.              the food while keeping it all natural. We are
            deal when it comes to snack and               The product has been on the market in           at version three or four and we are dedi-
            finger foods, says Henri Michiels,        limited supplies for one year but marketing a       cated to constantly improving the product.
    technical commercial director at Dinnissen        new product is proving difficult, this is where         “Our main issue is with how much sugar,
    in Sevenum, The Netherlands.                      Dinnissens technical knowledge and innova-          fat and salt the product contains.
                                                      tion comes into play.                                   “That is one of the largest problems
        He became annoyed when his three                  “We have to fight against the current
    young children were not given choices             established notion of what makes good
    of more healthy foods following sporting          finger food,” says Mr Michiels.                       Developing the feeds of the
    activities.                                           He says the success of the product range          future
        At the company Smood, they argue that         will rely on marketing. Launching a new               In the small Dutch town of Wansum,
    most finger food is not considered a healthy      product of this nature will require between           Dinnissen is developing a feed process-
    option, so they engaged with Dinnissen            three and five million Euros per year invest-         ing line, which includes including a
    to develop technology through the use of          ment to introduce it to market and build              grinder, mixer, extruder, expander,
    thier expertise, that was more healthy and        brand recognition.                                    dryer, cooler and much more, to exper-
    nutritious.                                                                                             iments with different raw materials that
        Talking directly with Smood, they say         Level-headed supermarkets                             may prove to have a valuable place in
    “Ours is a newly introduced product range             Getting the product onto supermarket              animal feeds in future.
    which contains all kinds of grains, rice, wheat   shelves is not the problem, says Smood.                   This full package of line of equip-
    and barley in their production – all of which         “Every supermarket pushes this onto               ment gives us a new complete line in
    are healthy in their own right. On top of         their shelves. Getting the product onto               which we can produce animal feed with
    that Smoods are incorporating fruits and          shelves is not the problem. Most supermar-            the newest ingredients available.
    vegetables. Today Smood has developed             kets are level headed and know what they                  “We can process fresh vegetables,
    five flavours, and are working on different       want. The question is how do we reach the             fresh foods, insects, and new premixes
    colours and shapes. They are also experi-         consumers and attract them to the product?            from DSM for example. It’s a feed labora-
    menting with new flavours such as apple and           “It’s about convincing consumers as to            tory that we are using to improve our
    cinnamon.                                         why they should buy the product and why it            international technology with our partners.
        “There is no added sugar, fat or salt in      is an alternative and healthier for you.”                 Referring to insect protein in par-
    the products.”                                        The company has invested three million            ticular, Henri Michiels, Technical
                                                      Euros in the project to date and is currently         Commercial Director at Dinnissen, says,
    Smart food                                        linking with chefs and food specialists to            “The question comes down to how we
        The company is called ‘smood’: short for      promote the range, but progress is always             can best automate these processes.
    smart food.                                       limited by the attitude of ‘what’s in it for me?’         “Selecting the right type of insect
        “Smood is the future alternative for the          Smood says the focus now must be on               and how they can most effectively be
    current supply of finger foods,” he adds.         marketing, marketing and more marketing.              processed, understanding yield rates,
        “Children involved in sport will often go         Smood are taking the products to shows,           how much is needed for animal feed,
    to the canteen afterwards and be given a          promoting them at sporting events and even            shelf life and what their by-products are
    limited choice of foods such as chocolates        through social media as ways to get the mes-          is most important.
    and sweets, products with large amounts           sage across to consumers.                                 “And ensuring that as little energy
    of sugar.                                             “Smood are going in four or five different        as possible is consumed and that it
        “Children have no choice to eat healthily     direction to get our messages out there.”             is sufficient and sustainable are also
    and that is not reasonable.”                                                                            important,” he adds.
        All sweetness in Smoods products come         Development & refinement                                  “In the long run,” Mr Michiels says,
    from fruit, and flavours come from added               Meanwhile development and refinement             the feed laboratory “will open up a
    blueberries and cranberries, etc. There are       still continues.                                      variety of options on how we produce
    no preservatives and the products are all-             “No, we are not content at the moment,”          feed – it will be interesting to see what
    natural.                                          Mr Michaels told GFMT in January.                     is to come out of this development.”
        “The mixtures are dried down to five               “We would like to add more colours to
 11 | January - February 2014                                                                     Grain   &Feed millinG technoloGy        F
with many products on the mar-
ket today; they contain too much
- too much sugar percentage is                                                              4 to 6 screens changed in 40
essentially killing us and bring-                                                           seconds flat
ing about a worldwide obesity                                                               Dinnissen has developed a brand new
crisis effecting multiple parts of                                                          hammer mill with ‘mechatronics’ that
the world.                                                                                  allows automatic screen exchange.
    “For example, one out of three                                                              As a result, new screens can be set
people in the US and Mexico are                                                             up in less then 40 seconds.
now obese; in Holland it’s one in                                                               From four up to six packages of
five, the UK one in three. And this                                                         screens for milling, animal feed as well
trend is growing fast globally.                                                             as aquafeed can be accommodated in
    “The global problem is obesity,                                                         the mill.
improper nutrition and overweight                                                               This allows the operator to select a
– the consequences of our inad-                                                             certain animal feed and set the screens
equate food products will have                                                              accordingly, says Henri Michiels, techni-
huge effects in the future.”                                                                cal commercial director at Dinnissen in
    Compared to a regualr potato                                                            Sevenum, The Netherlands.
chip for example, Mr Michiels’                                                                  “It provides you with an option to
product’s ratio of calories is 1.5                                                          change screens three-to-four times in a
less.                                                                                       day in less than 40 seconds each,” he says.
    “Calories aren’t the problem                                                                “If you do it the normal way it would
though – the total calories per                                                             take 15-20 minutes to change screens.
day is important of course, but the                                                         And if you have two machines that are
average person shouldn’t eat more                                                           parallel and in total producing 60 tonnes
than 2000 calories. The main fac-                                                           per hour and you cannot produce for
tors are the amount of sugar and                                                            15-20 minutes three or four times a
carbohydrates in the food itself.                                                           day, you stand to lose 60 tonnes of
    “Our main issue is to cut down                                                          production due to downtime!”
on sugars and carbohydrates –
these are the main issues with
food today.”                                We are trying to combine our product with     healthy food and swimming – as well as sup-
                                            swimming sports, so that everyone can enjoy   porting general sports and activities.
The way forward                             them – especially children.                      “They are very enthusiastic about our
   We are busy with some very prestigious      “We are using the Dutch Olympic team       product – we don’t want to solely promote
sport individuals, swimmers for example.    to help us promote a connection between       our product though, we want to encourage




                                A/S
F    12 | January - February 2014                                                                                   Grain  &Feed millinG technoloGy
                                                                                                            more mixing options – reducing the need for
                                                                                                            storage as well.
                                                                                                                “We are also making a point to make it
                                                                                                            easier for producers to swap to another reci-
                                                                                                            pe when manufacturing. This is a key item for
                                                                                                            us, this is important to many things such as
                                                                                                            detergents, plastics, dry foods, milk powder,
                                                                                                            baby food, grains and cereals processing.
                                                                                                                Every market is growing, especially in the
                                                                                                            animal feed and food sectors, reflecting the
                                                                                                            population growth.
                                                                                                                In feed terms the company is mainly
                                                                                                            focused on chicken feed, but also produces
                                                                                                            a large amount of feed for piglets, calves,
                                                                                                            cattle, horses and racehorses.
                                                                                                                “All kind of feeds specialised for different
                                                                                                            needs, pellets and premixes as well. In the
                                                                                                            grain, corn and milling area – companies such
                                                                                                            as Cargill are our customers – we have a
                                                                                                            wide and varied consumer base. We are very
                                                                                                            similar to Buhler, but with far less people.
                                                                                                                When Dinnissen was at the top in
                                                                                                            Holland, there were at least 25 milling com-
                                                                                                            panies in operation at the time.
      The ‘0 gram’ goal & the ‘1 minute’ mix                                                                    “They have since all disappeared, now
      Dry-cleaning a processing plant to zero grams, is achievable when manufacturing such                  there are only three or four major players
      products as baby foods.                                                                               with a few smaller companies, but most of
      When changing formulations, production staff “pull out the shafts, vacuum suction and                 them have now gone out of business.
      then dry clean it with cloths by hand and finish with an alcohol clean, says Henri Michiels,              “In the past there was many more, the
      technical commercial director at Dinnissen in Sevenum, The Netherlands.                               competition was far more niche and varied.
      There is no spray cleaning. All cleaning is manual taking 20 minutes and then switching               Now it is aggressive and cut throat, I’m
      into another recipe.                                                                                  curious as to what will happen in the next
      “For filling mixers we have developed a special type of feeder, this is one of the key                20 years, especially in countries like Turkey
      items for us.                                                                                         where there are many operators. In the long
      “Giving us a way to bring ‘big bags’ automatically to the discharge position with no                  term they cannot all compete.
      intermediate storage and using gravity to flow the product into the mixer and onto                        “There are currently significant numbers
      packaging.,“ says Mr Michiels.                                                                        of mills in China and India; I think the same
      Feeding with this feeder valve can achieve up to 30 tonnes per hour.                                  thing that happened in Holland, England and
      “On the same valve we can do 6kg per hour with an accuracy of plus or minus 100                       Germany will happen in these countries as
      grams.                                                                                                well.
      “This allows us to fill the mixer very fast and mix extremely fast. This makes our product                “Many will simply disappear. “ Dinnissen,
      provide a unique combination.,“ he adds.                                                              he says, is always looking at is own strengths
      Ten or 12 ingredients are going into each mix. And mixing is carried out within a minute.             and innovations to remain competitive.
      “We take 30 samples of at least 20 grams each to compare and to look at variation in                      Mr Michiels identifies two or three devel-
      the final mixture. This is a standard for us and we achieve variations of between two and             opments which are ground-breaking in feed
      three percent in homogeneity – which is extremely low.”                                               terms: “Our new ‘Lean Mixing Concept’ is
      “To achieve this within a minute is a combination of speed, design and proper angling                 one however, not many companies have
      of the panels. As well as the way we bring the product to move.                                       adopted this yet: Bringing big bags up and
      “However, there are a lot of small details and innovations inside that I’m not at liberty             loading them manually – using it in correlation
      to disclose!”                                                                                         with a fast mixer: Mixing time that is less then
                                                                                                            one minute and refilling the same mixer with-
                                                                                                            in a two-to-three minute timeframe without
    sports. Food won’t only help us get out of            companies who already have products on            any intermediates are just some advances.”
    this crisis, we need people not just to eat           the market, family owned companies that               Dinnissen is 65 years old this year and has
    correctly, but exercise as well; get them             are very interested and wanting to add            been in operation from the same premises
    away from their laptops.                              more products to the market. But they are         since 1948. Dinnissen has a global customer
        The story of Dinnissen is that we cur-            very careful – requiring a lot of research and    base, but up to 60 percent of its business
    rently have many projects running all around          testing before releasing it to the market for     is done in The Netherlands, Germany and
    the world. Things like baby foods are boom-           distribution. The food market in this sense is    the rest of Europe, forging strong links with
    ing, expanding into coffee and cereal markets         a very traditional market. No market has as       key partner companies such as Coperion in
    globally. We are always looking for ways in           little innovation as the food market currently,   Germany.
    which we can help improve the world we                for example, Lays chips were released in              “Coperion, for example, is a fantastic and
    live in. It is hard trying to find the right people   1923, M&M’s in 1933 – even on these fronts        reliable company and their machinery is very
    to support us though – do we need R&D,                very little has actually been done to innovate.   good. With them we produce an extrusion
    Investors, outside partners? If you do find                                                             line that produces our healthy finger food,”
    someone who is involved and interested –              The company                                       says Mrs Michiels.
    who also happens to have a brand on the                   Besides trying to produce better foods, the
    market already, it will often be impossible to        Dinnissen company is working with custom-
    collaborate with them to support the new              ers to develop new processing equipment.            More    inforMation:
    product, we need marketing people to help                 “We always seek to improve our capabili-        Dinnissen
    us bring the brand into the global market.            ties, capacity and to innovate. Trying to make        Website: www.dinnissen.nl
    We have been talking to Irish and German              processor more compact, while allowing for
      13 | January - February 2014                                                                             Grain   &Feed millinG technoloGy           F

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                                      •       Having no choice
                                              is not reasonable
                                              The quest for a healthier
                                              snack
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