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Children are not getting a fair deal when it comes to snack and finger foods, says Henri Michiels, technical commercial director at Dinnissen in Sevenum, The Netherlands.
Digital Re-print - January | February 2014 Having no choice is not reasonable - The quest for a healthier snack Grain & Feed Milling Technology is published six times a year by Perendale Publishers Ltd of the United Kingdom. All data is published in good faith, based on information received, and while every care is taken to prevent inaccuracies, the publishers accept no liability for any errors or omissions or for the consequences of action taken on the basis of information published. ©Copyright 2014 Perendale Publishers Ltd. All rights reserved. No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owner. Printed by Perendale Publishers Ltd. ISSN: 1466-3872 www.gfmt.co.uk Built by feed millers for feed millers. Equipped with the industry‘s most efficient drive system, the new Bühler pellet mill Kubex™ T saves up to 30% of energy – while boosting line capacity to up to 80 tons per hour. 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We are deal when it comes to snack and The product has been on the market in at version three or four and we are dedi- finger foods, says Henri Michiels, limited supplies for one year but marketing a cated to constantly improving the product. technical commercial director at Dinnissen new product is proving difficult, this is where “Our main issue is with how much sugar, in Sevenum, The Netherlands. Dinnissens technical knowledge and innova- fat and salt the product contains. tion comes into play. “That is one of the largest problems He became annoyed when his three “We have to fight against the current young children were not given choices established notion of what makes good of more healthy foods following sporting finger food,” says Mr Michiels. Developing the feeds of the activities. He says the success of the product range future At the company Smood, they argue that will rely on marketing. Launching a new In the small Dutch town of Wansum, most finger food is not considered a healthy product of this nature will require between Dinnissen is developing a feed process- option, so they engaged with Dinnissen three and five million Euros per year invest- ing line, which includes including a to develop technology through the use of ment to introduce it to market and build grinder, mixer, extruder, expander, thier expertise, that was more healthy and brand recognition. dryer, cooler and much more, to exper- nutritious. iments with different raw materials that Talking directly with Smood, they say Level-headed supermarkets may prove to have a valuable place in “Ours is a newly introduced product range Getting the product onto supermarket animal feeds in future. which contains all kinds of grains, rice, wheat shelves is not the problem, says Smood. This full package of line of equip- and barley in their production – all of which “Every supermarket pushes this onto ment gives us a new complete line in are healthy in their own right. On top of their shelves. Getting the product onto which we can produce animal feed with that Smoods are incorporating fruits and shelves is not the problem. Most supermar- the newest ingredients available. vegetables. Today Smood has developed kets are level headed and know what they “We can process fresh vegetables, five flavours, and are working on different want. The question is how do we reach the fresh foods, insects, and new premixes colours and shapes. They are also experi- consumers and attract them to the product? from DSM for example. It’s a feed labora- menting with new flavours such as apple and “It’s about convincing consumers as to tory that we are using to improve our cinnamon. why they should buy the product and why it international technology with our partners. “There is no added sugar, fat or salt in is an alternative and healthier for you.” Referring to insect protein in par- the products.” The company has invested three million ticular, Henri Michiels, Technical Euros in the project to date and is currently Commercial Director at Dinnissen, says, Smart food linking with chefs and food specialists to “The question comes down to how we The company is called ‘smood’: short for promote the range, but progress is always can best automate these processes. smart food. limited by the attitude of ‘what’s in it for me?’ “Selecting the right type of insect “Smood is the future alternative for the Smood says the focus now must be on and how they can most effectively be current supply of finger foods,” he adds. marketing, marketing and more marketing. processed, understanding yield rates, “Children involved in sport will often go Smood are taking the products to shows, how much is needed for animal feed, to the canteen afterwards and be given a promoting them at sporting events and even shelf life and what their by-products are limited choice of foods such as chocolates through social media as ways to get the mes- is most important. and sweets, products with large amounts sage across to consumers. “And ensuring that as little energy of sugar. “Smood are going in four or five different as possible is consumed and that it “Children have no choice to eat healthily direction to get our messages out there.” is sufficient and sustainable are also and that is not reasonable.” important,” he adds. All sweetness in Smoods products come Development & refinement “In the long run,” Mr Michiels says, from fruit, and flavours come from added Meanwhile development and refinement the feed laboratory “will open up a blueberries and cranberries, etc. There are still continues. variety of options on how we produce no preservatives and the products are all- “No, we are not content at the moment,” feed – it will be interesting to see what natural. Mr Michaels told GFMT in January. is to come out of this development.” “The mixtures are dried down to five “We would like to add more colours to 11 | January - February 2014 Grain &Feed millinG technoloGy F with many products on the mar- ket today; they contain too much - too much sugar percentage is 4 to 6 screens changed in 40 essentially killing us and bring- seconds flat ing about a worldwide obesity Dinnissen has developed a brand new crisis effecting multiple parts of hammer mill with ‘mechatronics’ that the world. allows automatic screen exchange. “For example, one out of three As a result, new screens can be set people in the US and Mexico are up in less then 40 seconds. now obese; in Holland it’s one in From four up to six packages of five, the UK one in three. And this screens for milling, animal feed as well trend is growing fast globally. as aquafeed can be accommodated in “The global problem is obesity, the mill. improper nutrition and overweight This allows the operator to select a – the consequences of our inad- certain animal feed and set the screens equate food products will have accordingly, says Henri Michiels, techni- huge effects in the future.” cal commercial director at Dinnissen in Compared to a regualr potato Sevenum, The Netherlands. chip for example, Mr Michiels’ “It provides you with an option to product’s ratio of calories is 1.5 change screens three-to-four times in a less. day in less than 40 seconds each,” he says. “Calories aren’t the problem “If you do it the normal way it would though – the total calories per take 15-20 minutes to change screens. day is important of course, but the And if you have two machines that are average person shouldn’t eat more parallel and in total producing 60 tonnes than 2000 calories. The main fac- per hour and you cannot produce for tors are the amount of sugar and 15-20 minutes three or four times a carbohydrates in the food itself. day, you stand to lose 60 tonnes of “Our main issue is to cut down production due to downtime!” on sugars and carbohydrates – these are the main issues with food today.” We are trying to combine our product with healthy food and swimming – as well as sup- swimming sports, so that everyone can enjoy porting general sports and activities. The way forward them – especially children. “They are very enthusiastic about our We are busy with some very prestigious “We are using the Dutch Olympic team product – we don’t want to solely promote sport individuals, swimmers for example. to help us promote a connection between our product though, we want to encourage A/S F 12 | January - February 2014 Grain &Feed millinG technoloGy more mixing options – reducing the need for storage as well. “We are also making a point to make it easier for producers to swap to another reci- pe when manufacturing. This is a key item for us, this is important to many things such as detergents, plastics, dry foods, milk powder, baby food, grains and cereals processing. Every market is growing, especially in the animal feed and food sectors, reflecting the population growth. In feed terms the company is mainly focused on chicken feed, but also produces a large amount of feed for piglets, calves, cattle, horses and racehorses. “All kind of feeds specialised for different needs, pellets and premixes as well. In the grain, corn and milling area – companies such as Cargill are our customers – we have a wide and varied consumer base. We are very similar to Buhler, but with far less people. When Dinnissen was at the top in Holland, there were at least 25 milling com- panies in operation at the time. The ‘0 gram’ goal & the ‘1 minute’ mix “They have since all disappeared, now Dry-cleaning a processing plant to zero grams, is achievable when manufacturing such there are only three or four major players products as baby foods. with a few smaller companies, but most of When changing formulations, production staff “pull out the shafts, vacuum suction and them have now gone out of business. then dry clean it with cloths by hand and finish with an alcohol clean, says Henri Michiels, “In the past there was many more, the technical commercial director at Dinnissen in Sevenum, The Netherlands. competition was far more niche and varied. There is no spray cleaning. All cleaning is manual taking 20 minutes and then switching Now it is aggressive and cut throat, I’m into another recipe. curious as to what will happen in the next “For filling mixers we have developed a special type of feeder, this is one of the key 20 years, especially in countries like Turkey items for us. where there are many operators. In the long “Giving us a way to bring ‘big bags’ automatically to the discharge position with no term they cannot all compete. intermediate storage and using gravity to flow the product into the mixer and onto “There are currently significant numbers packaging.,“ says Mr Michiels. of mills in China and India; I think the same Feeding with this feeder valve can achieve up to 30 tonnes per hour. thing that happened in Holland, England and “On the same valve we can do 6kg per hour with an accuracy of plus or minus 100 Germany will happen in these countries as grams. well. “This allows us to fill the mixer very fast and mix extremely fast. This makes our product “Many will simply disappear. “ Dinnissen, provide a unique combination.,“ he adds. he says, is always looking at is own strengths Ten or 12 ingredients are going into each mix. And mixing is carried out within a minute. and innovations to remain competitive. “We take 30 samples of at least 20 grams each to compare and to look at variation in Mr Michiels identifies two or three devel- the final mixture. This is a standard for us and we achieve variations of between two and opments which are ground-breaking in feed three percent in homogeneity – which is extremely low.” terms: “Our new ‘Lean Mixing Concept’ is “To achieve this within a minute is a combination of speed, design and proper angling one however, not many companies have of the panels. As well as the way we bring the product to move. adopted this yet: Bringing big bags up and “However, there are a lot of small details and innovations inside that I’m not at liberty loading them manually – using it in correlation to disclose!” with a fast mixer: Mixing time that is less then one minute and refilling the same mixer with- in a two-to-three minute timeframe without sports. Food won’t only help us get out of companies who already have products on any intermediates are just some advances.” this crisis, we need people not just to eat the market, family owned companies that Dinnissen is 65 years old this year and has correctly, but exercise as well; get them are very interested and wanting to add been in operation from the same premises away from their laptops. more products to the market. But they are since 1948. Dinnissen has a global customer The story of Dinnissen is that we cur- very careful – requiring a lot of research and base, but up to 60 percent of its business rently have many projects running all around testing before releasing it to the market for is done in The Netherlands, Germany and the world. Things like baby foods are boom- distribution. The food market in this sense is the rest of Europe, forging strong links with ing, expanding into coffee and cereal markets a very traditional market. No market has as key partner companies such as Coperion in globally. We are always looking for ways in little innovation as the food market currently, Germany. which we can help improve the world we for example, Lays chips were released in “Coperion, for example, is a fantastic and live in. It is hard trying to find the right people 1923, M&M’s in 1933 – even on these fronts reliable company and their machinery is very to support us though – do we need R&D, very little has actually been done to innovate. good. With them we produce an extrusion Investors, outside partners? If you do find line that produces our healthy finger food,” someone who is involved and interested – The company says Mrs Michiels. who also happens to have a brand on the Besides trying to produce better foods, the market already, it will often be impossible to Dinnissen company is working with custom- collaborate with them to support the new ers to develop new processing equipment. More inforMation: product, we need marketing people to help “We always seek to improve our capabili- Dinnissen us bring the brand into the global market. ties, capacity and to innovate. Trying to make Website: www.dinnissen.nl We have been talking to Irish and German processor more compact, while allowing for 13 | January - February 2014 Grain &Feed millinG technoloGy F Grain cooling GRANIFRIGOR™ The most natural way of grain preservation: • Protection against insects and microbes • Without chemical treatment • Short amortisation period • Low energy costs • Independent of ambient weather conditions FrigorTec GmbH • Hummelau 1 • 88279 Amtzell/Germany Phone: +49 7520/91482-0 • Fax: +49 7520/91482-22 • E-Mail: email@example.com w w w. f r i g o r t e c . c o m PROPERTY OF T: +90 332 2391016 F: +90 332 2391348 Konya Organize Sanayi Bölgesi 7. Sokak No: 5/1, 42080 Konya / TÜRKİYE ORYEM.indd 1 10/02/2014 12:46 LINKS This digital Re-print is part of the January | February 2014 edition of Grain & Feed Milling Technology magazine. 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