PRESS RELEASE: Announcing the launch of BRIC Entertainment and the request for photos to be used for a future project. Co-Founders - Brian Li, age 26, with B.S. degrees in Finance and Accounting at New York University - Eric Chen, age 27, with B.S. degrees in Policy Analysis and Management at Cornell University Website Address - http://www.bricent.com (under development) LOS ANGELES; August 15, 2008 — BRIC Entertainment is focused on providing world-wide cell-phone users with mobile applications and media content. The company plans on growing its market footprint, by leveraging Apple’s iTunes platform to deliver applications to both the iPhone and iPod Touch. As demand maturity hits for Apple products, expansion into other mobile platforms will drive additional channels for growth (i.e., Android and Symbian). Speed-to-market will be a key factor toward first-mover advantage and in order to stay ahead of the curve, the founders are committed on identifying new technologies and emerging trends that will ultimately transform initial concepts into finished products. Relying on previous job and market experiences, the founders are poised to generate new and innovative applications that focus on addressing a market demand. The first product (currently in development) is a game-based application that is targeted for all ages. In conjunction with developers at Venice Consulting Group (or “VCG”), the founders will use the first application as a testing ground to better understand the new Apple mobile platform. The planned release date for the application is estimated to be in mid-September, 2008. While the first application is under development, the founders are soliciting the public to submit pictures that fall into one of the following five categories: General, Nature, Sports, Landmarks, and Food & Drink. Submitted pictures must be in publishable quality, not blurred by camera-shake, and exposed correctly. Chosen pictures, along with name-recognition, will be published as part of the game. Please submit your images in full quality, and/or any questions to brian@bricent.com or eric@bricent.com. Co-Founders, Brian and Eric About the Founders Brian Li is a Strategy Consultant at Accenture, and has over four years of consulting experience in the areas of Mergers and Acquisitions, Sales Strategy, Competition/Scenario Planning, and Cost Containment. His keen interest in the internet and mobile technology inspired his motivation to create BRIC Entertainment. In addition to his consulting and technological knowledge, Brian provides BRIC functional skills in the areas of project planning, development, management and execution. Eric Chen is the Director of Traffic at Interpolls, a rich-media technology company. There, he oversees management of online advertising campaigns for top Fortune 500 companies, and specializes in data analysis and optimization. Eric has over six years experience in managing all areas of online marketing: websites, ecommerce, email marketing, SEM and SEO. Eric is also a co-founder of BrainSells, a community-based question-and-answer destination on Facebook.