MOBILE ADVERTISING AWARDS 2009 WINNER Overall Apps
Best Android App
Featured on Android Marketplace
Aloqa
Sanjeev Agrawal - CEO
Aloqa Confidential and Proprietary
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What Is Aloqa?
Aloqa is a mobile service that proactively notifies users of interesting places, events, bargains, and friends near them
Core Platform Does Context Based Proactive “Push”
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Problem: Mobile Users Are Surrounded by Opportunities They Never Discover
Billy Joel and Elton John at HP Pavilion Shoreline Golf Course Has An Open Tee Time At 2
Susan close by
Shiva’s has table for two at 7pm $3 off Large Pizza at Pizza Hut Geotagged Flickr Photos, Wikipedia, Tweets
A Christmas Carol starting at Century 16 in 15 mins
Aloqa Product: Real Time Recommendations Sent To Your Phone Based on Location, Preferences, Social Graph
• Just look at your phone and always find: 1. Popular Places Nearby e.g. coffee, food
2. Event Recommendations (dynamic) e.g. music, movies, kids activities 3. Real Time Social Opportunities e.g. Facebook friends around me right now 4. Offers and Bargains (highly dynamic) e.g. Craigslist 5. What’s Hot Around Me
• iPhone, Android, Blackberry, Nokia, Sony Ericsson, J2ME
What’s So Hard?
What‘s Not Hard: Simple Organizing of Static Content e.g. Starbucks Store Finder What‘s Hard: 1. Real-time correlation of content (static and dynamic) and position 2. Variety of content and contextual data 3. Real-time social and contextual filtering 4. Mobile Network and Operator Independent
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20+ Publishers Partnerships And Open Publisher API Enables Real Time Mobile NewsFeed
Rich Content Partnerships
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Aloqa’s open standards based API allows any publisher to create and distribute content. Users can personalize - add / remove / configure channels at will
Aloqa Confidential and Proprietary 6
Paying Platform Customers
Aloqa Confidential and Proprietary
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Company Status And Plans
Today Publishers / Content Distribution 20+ partnerships • Appstores • Publishers using Aloqa API • Partner Social Networks • WhiteLabel Apps • Platform deals – Auto OEMs, PNDs • CPA Based - Restaurant Bookings Series A funded 15 person team in US and Europe Future More and More Geospatial Content • Operators • Device Makers • International • Lead gen / CPA Based (PPC) • Coupons / Ticketing • CPC and CPM ads • Premium Channels e.g. Travel Starting to look for next round Talent - Engineering - Business Development - Marketing
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Monetization
Team / Funding
Aloqa Team – US and Europe
• Sanjeev Agrawal: CEO - Global Head of Google Product Marketing. - VP Product Mgmt & Mktg, Tellme Networks - Cisco, Mckinsey , MS & BS EECS, MIT • Dr. Georg Treu: Technical Founder and CTO - MS CS (TU Munich), PhD with distinction, CS (LMU Munich) - 30+ journal and conference publications and LBS patents - Financial.com developing highly scalable systems • Johannes Martens: Co-Founder and VP Product Management - MS CS and Tech Mgmt (LMU/TU Munich, UC Berkeley) - Research associate and PhD candidate at LMU. - Prior: Xoanaon (E-business) and Allianz IS • Dr. Florian Fuchs: VP Engineering - PhD CS (LMU Munich), MS CS & Tech. Mgmt. (Munich, Berkeley) - 10 years in R&D at Siemens, sd&m AG, DocuWare AG.
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