HSE SWOT Analysis What are the pluses of your Program Enhance the Strengths What is SWOT SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. It helps you carve a sustainable niche in your safety program. Used in a personal context, it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities. In use since 1960. What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares. Strengths and weaknesses are often internal to your organization, while opportunities and threats generally relate to external factors. For this reason the SWOT Analysis is sometimes called Internal-External Analysis and the SWOT Matrix is sometimes called an IE Matrix So big and so STRONG Strengths: What advantages does your organization have? What do you do better than anyone else? What unique or lowest-cost resources can you draw upon that others can't? What do people in your market see as your strengths? What factors mean that you "get the sale"? What is your organization's Unique Selling Proposition in your safety program Weak not broken Weaknesses: What could you improve? What should you avoid? What are people in your market likely to see as weaknesses? What factors lose you sales? Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that you don't see? Are your competitors doing any better than you? It's best to be realistic now, and face any unpleasant truths as soon as possible. View it as a plus in correction Opportunities: What good opportunities can you spot? What interesting trends are you aware of? Useful opportunities can come from such things as: Changes in technology and markets on both a broad and narrow scale. Changes in government policy related to your field. Changes in social patterns, population profiles, lifestyle changes, and so on. Local events. Tip: A useful approach when looking at opportunities is to look at your strengths and ask yourself whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them. Like any threat – arrest it Threats • What obstacles do you face? • What are your competitors doing? • Are quality standards or specifications for your job, products or services changing? • Is changing technology threatening your position? • Do you have bad debt or cash-flow problems? • Could any of your weaknesses seriously threaten your business? • When looking at opportunities and threats, PEST Analysis can help to ensure that you don't overlook external factors, such as new government regulations, or technological changes in your industry. Ok lets talk PESTS PEST Analysis is a simple and widely used tool that helps you analyze the Political, Economic, Socio-Cultural, and Technological changes in your business environment. PEST PEST Analysis is useful for four main reasons: • It helps you to spot business or personal opportunities, and it gives you advanced warning of significant threats. • It reveals the direction of change within your business environment. This helps you shape what you're doing, so that you work with change, rather than against it. • It helps you avoid starting projects that are likely to fail, for reasons beyond your control. • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment. • PEST Analysis is often linked with SWOT Analysis , however, the two tools have different areas of focus. PEST Analysis looks at "big picture" factors that might influence a decision, a market, or a potential new business. SWOT Analysis explores these factors at a business, product-line or product level. 5 Pest Models to Help There are variations of PEST Analysis that bring other factors into consideration. These include: • PESTLE/PESTEL: Political, Economic, Socio-Cultural, Technological, Legal, Environmental. • PESTLIED: Political, Economic, Socio-Cultural, Technological, Legal, International, Environmental, Demographic. • STEEPLE: Social/Demographic, Technological, Economic, Environmental, Political, Legal, Ethical. • SLEPT: Socio-Cultural, Legal, Economic, Political, Technological. • LONGPESTLE: Local, National, and Global versions of PESTLE. (These are best used for understanding change in multinational organizations.) When do you use SWOT? A SWOT analysis can offer helpful perspectives at any stage of an effort. You might use it to: • Explore possibilities for new efforts or solutions to problems. • Make decisions about the best path for your initiative. Identifying your opportunities for success in context of threats to success can clarify directions and choices. • Determine where change is possible. If you are at a juncture or turning point, an inventory of your strengths and weaknesses can reveal priorities as well as possibilities. • Adjust and refine plans mid-course. A new opportunity might open wider avenues, while a new threat could close a path that once existed. Side by Side You can list internal and external opposites side by side. Ask participants to answer these simple questions: what are the strengths and weaknesses of your group, community, or effort, and what are the opportunities and threats facing it? The rows don’t have to be equal Leveraging the insight the SWOT analysis can bring is time well invested Internal is just as important as external Internal factors include your resources and experiences. General areas to consider are: • Human resources - staff, volunteers, board members, target population • Physical resources - your location, building, equipment (Does your building have a prime location? Does it need renovations?) • Financial - grants, funding agencies, other sources of income • Activities and processes - programs you run, systems you employ • Past experiences - building blocks for learning and success, your reputation in the community Internal Talk GOOD SWOT How to Make Good Ideas Happen • So let your senses tell you what is happening, take courage, challenge authority and speak the truth. • Do these things: • Always focus on achieving corporate goals • Think about the possibilities rather than the limitations • Never seek perfection because incomplete solutions allow forward movement • Be open to feedback and suggestions • Start, even if you don’t know how to finish • Good business ideas have to be applied before they are recognized as good ideas. • Yes, good business ideas need creativity. But it is doing that transforms an idea into reality. Sometime we just need to talk to understand the risks Think about this. • You have a clear vision, with clear goals for the team • Each day you start work full of energy • You are positive and upbeat about your job and the team’s work • When something goes awry, you learn from the experience • When the best laid plans fail, you bounce back So what are the pluses and minuses of your program?
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