HSE SWOT Analysis
What are the pluses of your Program
Enhance the Strengths
What is SWOT
SWOT Analysis is a useful technique for
understanding your Strengths and Weaknesses,
and for identifying both the Opportunities
open to you and the Threats you face. It helps
you carve a sustainable niche in your safety
program. Used in a personal context, it helps
you develop your career in a way that takes
best advantage of your talents, abilities and
In use since 1960.
What makes SWOT particularly powerful is that,
with a little thought, it can help you uncover
opportunities that you are well placed to exploit.
And by understanding the weaknesses of your
business, you can manage and eliminate threats
that would otherwise catch you unawares.
Strengths and weaknesses are often internal to
your organization, while opportunities and
threats generally relate to external factors. For
this reason the SWOT Analysis is sometimes
called Internal-External Analysis and the SWOT
Matrix is sometimes called an IE Matrix
So big and so STRONG
Strengths: What advantages does your
organization have? What do you do better
than anyone else? What unique or lowest-cost
resources can you draw upon that others
can't? What do people in your market see as
your strengths? What factors mean that you
"get the sale"? What is your organization's
Unique Selling Proposition in your safety
Weak not broken
Weaknesses: What could you improve? What
should you avoid? What are people in your
market likely to see as weaknesses? What
factors lose you sales? Again, consider this
from an internal and external basis: Do other
people seem to perceive weaknesses that you
don't see? Are your competitors doing any
better than you? It's best to be realistic now,
and face any unpleasant truths as soon as
View it as a plus in correction
Opportunities: What good opportunities can you spot?
What interesting trends are you aware of? Useful
opportunities can come from such things as: Changes
in technology and markets on both a broad and narrow
scale. Changes in government policy related to your
field. Changes in social patterns, population profiles,
lifestyle changes, and so on. Local events. Tip: A useful
approach when looking at opportunities is to look at
your strengths and ask yourself whether these open up
any opportunities. Alternatively, look at your
weaknesses and ask yourself whether you could open
up opportunities by eliminating them.
Like any threat – arrest it
• What obstacles do you face?
• What are your competitors doing?
• Are quality standards or specifications for your job, products or
• Is changing technology threatening your position?
• Do you have bad debt or cash-flow problems?
• Could any of your weaknesses seriously threaten your business?
• When looking at opportunities and threats, PEST Analysis can help
to ensure that you don't overlook external factors, such as new
government regulations, or technological changes in your industry.
Ok lets talk PESTS
PEST Analysis is a simple and widely used tool
that helps you analyze the Political, Economic,
Socio-Cultural, and Technological changes in
your business environment.
PEST Analysis is useful for four main reasons:
• It helps you to spot business or personal opportunities, and it gives
you advanced warning of significant threats.
• It reveals the direction of change within your business environment.
This helps you shape what you're doing, so that you work with
change, rather than against it.
• It helps you avoid starting projects that are likely to fail, for reasons
beyond your control.
• It can help you break free of unconscious assumptions when you
enter a new country, region, or market; because it helps you
develop an objective view of this new environment.
• PEST Analysis is often linked with SWOT Analysis , however, the two
tools have different areas of focus. PEST Analysis looks at "big
picture" factors that might influence a decision, a market, or a
potential new business. SWOT Analysis explores these factors at a
business, product-line or product level.
5 Pest Models to Help
There are variations of PEST Analysis that bring other factors
into consideration. These include:
• PESTLE/PESTEL: Political, Economic, Socio-Cultural,
Technological, Legal, Environmental.
• PESTLIED: Political, Economic, Socio-Cultural, Technological,
Legal, International, Environmental, Demographic.
• STEEPLE: Social/Demographic, Technological, Economic,
Environmental, Political, Legal, Ethical.
• SLEPT: Socio-Cultural, Legal, Economic, Political,
• LONGPESTLE: Local, National, and Global versions of PESTLE.
(These are best used for understanding change in
When do you use SWOT?
A SWOT analysis can offer helpful perspectives at any
stage of an effort. You might use it to:
• Explore possibilities for new efforts or solutions to
• Make decisions about the best path for your initiative.
Identifying your opportunities for success in context of
threats to success can clarify directions and choices.
• Determine where change is possible. If you are at a
juncture or turning point, an inventory of your
strengths and weaknesses can reveal priorities as well
• Adjust and refine plans mid-course. A new opportunity
might open wider avenues, while a new threat could
close a path that once existed.
Side by Side
You can list internal and external opposites
side by side. Ask participants to answer these
simple questions: what are the strengths and
weaknesses of your group, community, or
effort, and what are the opportunities and
threats facing it?
The rows don’t have to be equal
Leveraging the insight the
SWOT analysis can bring is time
Internal is just as important as
Internal factors include your resources and experiences.
General areas to consider are:
• Human resources - staff, volunteers, board members,
• Physical resources - your location, building, equipment
(Does your building have a prime location? Does it need
• Financial - grants, funding agencies, other sources of
• Activities and processes - programs you run, systems you
• Past experiences - building blocks for learning and success,
your reputation in the community
Talk GOOD SWOT
How to Make Good Ideas Happen
• So let your senses tell you what is happening, take courage,
challenge authority and speak the truth.
• Do these things:
• Always focus on achieving corporate goals
• Think about the possibilities rather than the limitations
• Never seek perfection because incomplete solutions allow forward
• Be open to feedback and suggestions
• Start, even if you don’t know how to finish
• Good business ideas have to be applied before they are recognized
as good ideas.
• Yes, good business ideas need creativity. But it is doing that
transforms an idea into reality.
Sometime we just need to talk
to understand the risks
Think about this.
• You have a clear vision, with clear goals for
• Each day you start work full of energy
• You are positive and upbeat about your job
and the team’s work
• When something goes awry, you learn
from the experience
• When the best laid plans fail, you bounce
So what are the pluses and minuses
of your program?