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Yellowfin a Hot Vendor in Ventana Research 2014 Mobile BI Value Index

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					Yellowfin a Hot Vendor in Ventana Research 2014 Mobile BI Value Index

Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been named a “hot
vendor” in Ventana Research’s 2014 Value Index for Mobile BI.

Melbourne, Victoria, Australia, February 01, 2014 -- The report awarded Yellowfin an overall
rating of 90.5%, also lauding the vendor for its innovative integration of collaborative features and
functions within its Mobile BI offering.

The 2014 Mobile BI Value Index – a fully independent research-based index evaluating technology
vendors and products on their ability to deliver reporting and analytics via mobile devices –
assessed the Mobile BI maturity and capabilities of 16 BI solutions, available as of November 15
2013. Additional vendors were evaluated, but not included in the final Value Index, as their
offerings did not satisfy a sufficient number of criteria to warrant inclusion.

“Yellowfin offers a functionally rich and highly intuitive platform for mobile reporting and
analytics,” said VP and Research Director at Ventana Research, Tony Cosentino. “Combined with
its innovative collaborative features and ability to push BI to any device or platform, Yellowfin
delivers a Mobile BI solution that meets the needs of modern BI consumers, business analysts and
IT.”

The study evaluated vendors and their products across seven categories. Five were product-oriented
and assessed usability, manageability, reliability, capability and adaptability. The remaining two
categories focused on customer assurance issues - “vendor validation” and Total Cost of Ownership
(TCO) / Return on Investment (ROI).

Products were ranked – via a graphic representation of a thermometer in a precise numerical index –
on their ability to deliver value to prospective Mobile BI clients. Products were placed on a scale
from “minimally valuable” – represented by the color blue (“Frigid”), to “very valuable” – denoted
by the color red (“Hot”).

“Recognition as a ‘Hot’ vendor in Ventana Research’s 2014 Value Index for Mobile BI confirms
Yellowfin as a world-class Mobile BI provider,” said Yellowfin CEO, Glen Rabie. “Not only does
it indicate that we’re delivering outstanding value to our clients, it also validates our innovative
consumer-oriented approach to mobile reporting and analytics.”

Rabie also noted that recent updates to Yellowfin’s Mobile BI capabilities during the launch of
Yellowfin 7 in November 2013 – including the ability to create BI content and conduct ad-hoc
analysis from any mobile device – would cement Yellowfin’s position as a leader in Mobile BI.

Yellowfin offers customers the ability to receive mobile analytics out-of-the-box, on any device or
platform at no additional cost, via native applications for the iPhone, iPad, hybrid HTML 5
application for Android devices or Web-browser.

For more on Yellowfin’s latest Mobile BI updates, go here:
http://www.yellowfinbi.com/YFCommunityNews-Yellowfin-launches-Yellowfin-7-analytics-
platform-Makes-enterprise-wide-Data-Dis-150754

An executive summary of Ventana Research’s 2014 Value Index for Mobile BI can be downloaded
here: www.ventanaresearch.com/MobileBIvalueindex/

Yellowfin: An industry leading Mobile BI solution
This latest ranking reaffirms Yellowfin as a first-choice provider of Mobile Business Intelligence
(BI). Yellowfin has been recognized by many independent analyst and media bodies for its Mobile
BI proficiency. Acknowledgement includes:

      The Business Applications Research Center’s (BARC) The BI Survey 12 and The BI Survey
       13 – the world’s largest end-user BI study – identified Yellowfin as a top vendor in Mobile
       BI
      Analyst firm Ovum acknowledged Yellowfin as a top Mobile BI vendor “leading the charge
       with feature-packed yet functional mobile solutions” in its report Solutions Guide: Mobile
       Business Intelligence
      Yellowfin was recognized in Gartner’s latest Who’s Who in Mobile BI report
      Enterprise IT media outlet, softwareadvice.com, ranked Yellowfin’s iPad application for
       Mobile BI among the best designs in the world

About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about
making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a
highly intuitive 100 percent Web-based reporting and analytics solution.

Founded in 2003 in response to the complexity and costs associated with implementing and using
traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as
Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Communications Manager on +61 (0)3 8617 4954, +61 (0)431 835 658 or
lachlan.james@yellowfin.bi

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin
Business Intelligence) or email pr@yellowfin.bi to subscribe to Yellowfin’s free e-newsletter.

Contact:
Lachlan James
Yellowfin
Level 46, 360 Elizabeth Street
Melbourne 3000, Victoria Australia
+61 0 3 8617 4954
lachlan.james@yellowfin.bi
http://www.yellowfinbi.com

				
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Description: Global Business Intelligence (BI) and analytics software vendor, Yellowfin, has been named a “hot vendor” in Ventana Research’s 2014 Value Index for Mobile BI.
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