Latest Trends and Key Issues in the Turkish Retail Packaging Market - The outlook for primary packaging containers, closures and outers

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Industry Forecast
Latest Trends and Key Issues in the Turkish Retail
Packaging Market
The Outlook for Primary Packaging Containers, Closures and
Outers
Reference Code: PK1117MR

Published: January 2014




     www.canadean-winesandspirits.com
                                                      Latest Trends and Key Issues in the Turkish Retail Packaging Market
                                                                                                                                Published: January 2014




Table of Contents
        1.      Executive Summary ................................................................................... 7
        2.      Overview of the Turkish Packaging Market.............................................. 9
        3.      Consumer Drivers .................................................................................... 12
        3.1       A dynamic population structure creates varied packaging demands .................. 12
        3.1.1     Larger household sizes to influence demand for bigger pack formats .............................. 12
        3.1.2     Younger consumers will drive packaging changes ........................................................... 13
        3.2       Macroeconomic factors influence buying behavior ............................................. 16
        3.2.1     Declining unemployment rate encourages experimentation by Turkish population .......... 16
        3.2.2     Growing credit card penetration to influence impulse purchases ..................................... 17
        3.2.3     Rising aspirations of middle class consumers will drive the use of premium packaging .. 17
        3.2.4     Tourists will create demand for packaging that is modified to their specific needs........... 17
        3.3       The changing structure of the retail market will create demand for
                  packaging .......................................................................................................... 18
        3.3.1     Growth of organized retailing will stimulate demand for retail ready packaging ............... 18
        3.3.2     Expansion of virtual sales networks is creating newer avenues for secondary packaging19
        4.      Market Dynamics ...................................................................................... 21
        4.1       Overview ............................................................................................................ 21
        4.1.1     Turkish Packaging Market by Material .............................................................................. 21
        4.1.2     Turkish Packaging Market by Industry Sector ................................................................... 23
        4.1.3     Turkish Packaging Market by Pack Type .......................................................................... 24
        4.2       Flexible Packaging ............................................................................................. 25
        4.2.1     Overall Flexible Packaging Market .................................................................................... 25
        4.2.2     Number of Flexible Packaging Packs by Market ............................................................... 26
        4.2.3     Number of Flexible Packaging Packs by Type .................................................................. 27
        4.2.4     Number of Flexible Packaging Packs by Closure Material ............................................... 28
        4.2.5     Number of Flexible Packaging Packs by Closure Type .................................................... 28
        4.2.6     Number of Flexible Packaging Packs by Outer Material ................................................... 29
        4.2.7     Number of Flexible Packaging Packs by Outer Type ........................................................ 30
        4.3       Paper & Board ................................................................................................... 31
        4.3.1     Overall Paper & Board Packaging Market......................................................................... 31
        4.3.2     Number of Paper & Board Packs by Market ..................................................................... 32
        4.3.3     Number of Paper & Board Packs by Type ........................................................................ 33
        4.3.4     Number of Paper & Board Packs by Closure Material ...................................................... 34
        4.3.5     Number of Paper & Board Packs by Closure Type ........................................................... 34
        4.3.6     Number of Paper & Board Packs by Outer Material ......................................................... 35
        4.3.7     Number of Paper & Board Packs by Outer Type .............................................................. 36
        4.4       Rigid Plastics ..................................................................................................... 37



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 © Canadean 2014. This product is licensed and is not to be photocopied.                                      Reference code: PK1117MR
                                                        Latest Trends and Key Issues in the Turkish Retail Packaging Market
                                                                                                                                      Published: January 2014



       4.4.1     Overall Rigid Plastic Packaging Market ............................................................................ 37
       4.4.2     Number of Rigid Plastic Packs by Market ......................................................................... 38
       4.4.3     Number of Rigid Plastic Packs by Type ............................................................................ 39
       4.4.4     Number of Rigid Plastic Packs by Closure Material .......................................................... 40
       4.4.5     Number of Rigid Plastic Packs by Closure Type ............................................................... 40
       4.4.6     Number of Rigid Plastic Packs by Outer Material ............................................................. 41
       4.4.7     Number of Rigid Plastic Packs by Outer Type .................................................................. 42
       4.5       Rigid Metal ......................................................................................................... 43
       4.5.1     Overall Rigid Metal Packaging Market .............................................................................. 43
       4.5.2     Number of Rigid Metal Packs by Market ........................................................................... 44
       4.5.3     Number of Rigid Metal Packs by Type .............................................................................. 45
       4.5.4     Number of Rigid Metal Packs by Closure Material ............................................................ 46
       4.5.5     Number of Rigid Metal Packs by Closure Type ................................................................ 46
       4.5.6     Number of Rigid Metal Packs by Outer Material ............................................................... 47
       4.5.7     Number of Rigid Metal Packs by Outer Type .................................................................... 48
       4.6       Glass ................................................................................................................. 49
       4.6.1     Overall Glass Packaging Market ....................................................................................... 49
       4.6.2     Number of Glass Packs by Market .................................................................................... 50
       4.6.3     Number of Glass Packs by Type ....................................................................................... 51
       4.6.4     Number of Glass Packs by Closure Material .................................................................... 51
       4.6.5     Number of Glass Packs by Closure Type ......................................................................... 52
       4.6.6     Number of Glass Packs by Outer Material ........................................................................ 53
       4.6.7     Number of Glass Packs by Outer Type ............................................................................. 53
       5.      Packaging Design and Manufacturing Trends ....................................... 54
       5.1       Key Design Trends ............................................................................................ 54
       5.1.1     Innovative packaging enhances consumer convenience .................................................. 54
       5.1.2     Sustainability is one of the key packaging trends in Turkey.............................................. 57
       5.1.3     Lightweight is used widely to reduce cost by saving upon packaging material ................ 59
       5.1.4     Premium packaging used as a strategic tool to improve shelf impact .............................. 60
       5.1.5     Packaging firms need to more closely align themselves with manufacturers‟ needs ....... 64
       5.2       Key Manufacturing Trends ................................................................................. 65
       5.2.1     Form filling and sealing machinery ensure high efficiency and quality in producing cups 65
       5.2.2     Superior quality labels produced from metallization .......................................................... 65
       5.2.3     Difficulties in raw material procurement are driving up costs ............................................ 67
       6.      Regulatory Environment .......................................................................... 68
       6.1       Overview ............................................................................................................ 68
       6.2       Key Directives and Laws .................................................................................... 68
       6.2.1     Turkish Food Codex Labeling Regulation ......................................................................... 68
       6.2.2     Cosmetics Labeling ........................................................................................................... 68



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© Canadean 2014. This product is licensed and is not to be photocopied.                                            Reference code: PK1117MR
                                                           Latest Trends and Key Issues in the Turkish Retail Packaging Market
                                                                                                                                               Published: January 2014



       6.2.3     Regulation on Packaging and Packaging Waste Control .................................................. 69
       6.2.4     Regulation for Tobacco & Tobacco Products .................................................................... 69
       7.      Competitive Landscape ........................................................................... 71
       7.1       Competitive Landscape by Packaging Material .................................................. 71
       7.1.1     Paper & Board ................................................................................................................... 71
       7.1.2     Rigid Plastics ..................................................................................................................... 72
       7.1.3     Flexible Packaging ............................................................................................................ 72
       7.1.4     Glass.................................................................................................................................. 73
       7.1.5     Metal .................................................................................................................................. 73
       7.2       Key Companies in Turkey Packaging Industry ................................................... 74
       7.3       Key Financial Deals ........................................................................................... 75
       8.      Appendix ................................................................................................... 76
       8.1       What is this Report About?................................................................................. 76
       8.2       Time Frame ....................................................................................................... 76
       8.3       Product Category Coverage ............................................................................... 77
       8.4       Packaging Definitions......................................................................................... 82
       8.4.1     Primary Packaging Container ............................................................................................ 82
       8.4.2     Primary Packaging Closure ............................................................................................... 84
       8.4.3     Primary Packaging Outer .................................................................................................. 85
       8.5       Methodology ...................................................................................................... 86
       8.5.1     Overall Research Program Framework ............................................................................. 86
       8.6       About Canadean ................................................................................................ 89
       8.7       Disclaimer .......................................................................................................... 89




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© Canadean 2014. This product is licensed and is not to be photocopied.                                                   Reference code: PK1117MR
                                                                           Latest Trends and Key Issues in the Turkish Retail Packaging Market
                                                                                                                                                                                   Published: January 2014




List of Figures
        Figure 1: Market share of various packaging materials (%), 2013.................................................................................... 9
        Figure 2: Average household size in different European countries in 2012 .................................................................... 13
        Figure 3: Turkey‟s Population Pyramid, 2012 ................................................................................................................ 14
        Figure 4: Milk products targeted towards Children ......................................................................................................... 15
        Figure 5: Declining unemployment rate in Turkey, 2009–2012 ...................................................................................... 16
        Figure 6: Organized retail is growing in Turkey, 2007–2017 .......................................................................................... 18
        Figure 7: Online Sales and Online Penetration in Turkey is growing .............................................................................. 20
        Figure 8: Turkey Packaging by Material (Number of Packs, Million), 2010–2016 ........................................................... 21
        Figure 9: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2010–2016..................................... 22
        Figure 10: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2010–2016.................................... 23
        Figure 11: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010–2016 ..................................... 25
        Figure 12: Sectors with the Largest Market Share Gains and Losses in Turkey Flexible Packaging, 2010–2016........... 26
        Figure 13: Packaging Types with the Largest Market Share Gains and Losses in Turkey Flexible Packaging, 2010–2016
        ..................................................................................................................................................................................... 27
        Figure 14: Closure Types with the Largest Market Share Gains and Losses in Turkey Flexible Packaging, 2010–2016 29
        Figure 15: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010–2016 .......................... 31
        Figure 16: Sectors with the Largest Market Share Gains and Losses in Turkey Paper & Board Packaging, 2010–2016 32
        Figure 17: Packaging Types with the Largest Market Share Gains and Losses in Turkey Paper & Board Packaging
        2010–2016 .................................................................................................................................................................... 33
        Figure 18: Closure Types with the Largest Market Share Gains and Losses in Turkey Paper & Board Packaging, 2010–
        2016.............................................................................................................................................................................. 35
        Figure 19: Outer Types with the Largest Market Share Gains and Losses in Turkey Paper & Board Packaging, 2010–
        2016.............................................................................................................................................................................. 36
        Figure 20: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2010–2016 .............................. 37
        Figure 21: Sectors with the Largest Market Share Gains and Losses in Turkey Rigid Plastic Packaging, 2010–2016 ... 38
        Figure 22: Packaging Types with the Largest Market Share Gains and Losses in Turkey Rigid Plastic Packaging, 2010–
   
				
DOCUMENT INFO
Description: Product Synopsis • “Latest Trends and Key Issues in the Turkish Retail Packaging Market" is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Turkish packaging market. • The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends, and packaging innovation within Turkey’s consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– Flexible, Glass, Rigid Plastic, Rigid Metal, and Paper &Board. • The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics, and areas of future growth potential. • It provides an overview of the competitive landscape of the Turkish packaging sector with an analysis of the key market leaders including a snap shot of major deals. Introduction and Landscape Why was the report written? Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging growth opportunities within the CPG market. What is the current market landscape and what is changing? As consumer product demand evolves, the dynamics between different packaging types also evolves – favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future. What are the key drivers behind recent market changes? The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing c
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.