Innovation in Beverage Packaging, 2013 - A review of recent trends, drivers and issues in global retail beverage packaging by Canadean

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Issue Report
Innovation in Beverage Packaging, 2013
A review of recent trends, drivers and issues in global retail
beverage packaging

Reference Code: PK0005IS

Published: January 2014




     www.canadean-winesandspirits.com
                                                                                                          Innovation in Beverage Packaging, 2013
                                                                                                                                             Published: January 2014




Table of Contents
        1.      Executive Summary ................................................................................... 7
        2.      Key Mega Trends in Beverage and Packaging Markets ........................ 10
        2.1       Market drivers – Economic, Demographic, and Consumer Trends ..................... 10
        2.1.1     Economic Trends............................................................................................................... 10
        2.1.2     Demographic Trends ......................................................................................................... 11
        2.1.3     Consumer Trends .............................................................................................................. 11
        3.      Key Trends in the Global Beverage Market ............................................ 12
        3.1       Beverage Packaging Market Volume Dynamics ................................................. 12
        3.1.1     Glass is the most widely used Primary Pack Material ....................................................... 12
        3.1.2     Bottle is the most popular Pack Type ................................................................................ 14
        3.1.3     Plastic is the most used Main Closure Material ................................................................ 17
        3.1.4     Screw Top is the most popular Closure Type ................................................................... 19
        3.1.5     Paper & Board is the most used Outer Material ................................................................ 22
        3.1.6     Boxes are the most popular Outer Types.......................................................................... 24
        4.      Overview of Innovations in Packaging ................................................... 26
        4.1       Innovation Drivers .............................................................................................. 26
        4.1.1     Consumer Demands.......................................................................................................... 26
        4.1.2     Cost Reduction .................................................................................................................. 26
        4.1.3     Logistics Efficiency ............................................................................................................ 27
        4.1.4     Sustainability ..................................................................................................................... 27
        4.1.5     Legislation ......................................................................................................................... 27
        5.      Innovations in Glass Packaging.............................................................. 28
        5.1       Consumer Demands .......................................................................................... 28
        5.2       Cost Reduction .................................................................................................. 30
        5.3       Premiumisation .................................................................................................. 31
        6.      Innovations in Rigid Plastic Packaging .................................................. 32
        6.1       Consumer Demands .......................................................................................... 32
        6.2       Cost Reduction .................................................................................................. 36
        6.3       Sustainability ...................................................................................................... 39
        7.      Innovations in Flexible Packaging .......................................................... 42
        7.1       Consumer Demands .......................................................................................... 42
        7.2       Cost Reduction .................................................................................................. 43
        7.3       Logistics Efficiency ............................................................................................. 45
        7.4       Sustainability ...................................................................................................... 45
        8.      Innovations in Paper & Board Packaging............................................... 47



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 © Copyright Canadean, 2014 This product is licensed and is not to be photocopied.                                         Reference code: PK0005IS
                                                                                                     Innovation in Beverage Packaging, 2013
                                                                                                                                      Published: January 2014



       8.1        Consumer Demands .......................................................................................... 47
       8.2        Sustainability ...................................................................................................... 50
       8.3        Cost Reduction .................................................................................................. 51
       8.4        Logistics Efficiency ............................................................................................. 51
       9.      Innovation in Metal Packaging ................................................................ 52
       9.1        Consumer Demands .......................................................................................... 52
       9.2        Cost Reduction .................................................................................................. 57
       9.3        Sustainability ...................................................................................................... 59
       10. Innovation in Labeling ............................................................................. 60
       10.1       Consumer Demands .......................................................................................... 60
       10.2       Sustainability ...................................................................................................... 60
       11. Appendix ................................................................................................... 61
       11.1       Product Definitions ............................................................................................. 61
       11.1.1 Country Coverage and Regional Groupings ..................................................................... 61
       11.2       Package Definitions ........................................................................................... 61
       11.2.1 Primary Packaging ............................................................................................................ 61
       11.2.2 Outer Packaging ................................................................................................................ 63
       11.2.3 Pack Closures ................................................................................................................... 64
       11.3       About Canadean ................................................................................................ 65
       11.4       Disclaimer .......................................................................................................... 65




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© Copyright Canadean, 2014 This product is licensed and is not to be photocopied.                                    Reference code: PK0005IS
                                                                                                                                        Innovation in Beverage Packaging, 2013
                                                                                                                                                                                    Published: January 2014




List of Figures
         Figure 1: Global Beverage Market Primary Packaging by Packaging Material (million units), 2007–2017 ...................... 12
         Figure 2: Global Beverage Market Primary Packaging by Packaging Material, Market Share in 2012 vs. CAGR (2012–
         2017) ............................................................................................................................................................................ 13
         Figure 3: Global Beverage Market Primary Packaging by Packaging Type (million units), 2007–2017 .......................... 14
         Figure 4: Global Beverage Market Primary Packaging by Type, Market Share in 2012 vs. CAGR (2012–2017) ............ 15
         Figure 5: Global Beverage Market Volume by Packaging Closure Material (million units). 2007–2017 .......................... 17
         Figure 6: Global Beverage Market Primary Packaging by Closure Material, Market Share in 2012 vs. CAGR (2012–
         2017) ............................................................................................................................................................................ 18
         Figure 7: Global Beverage Market Volume by Packaging Closure Type (million units). 2007–2017 ............................... 19
         Figure 8: Global Beverage Market Primary Packaging by Closure Type, Market Share in 2012 vs. CAGR (2012–2017)20
         Figure 9: Global Beverage Market Volume by Packaging Outer Material (million units). 2007–2017 ............................. 22
         Figure 10: Global Beverage Market Volume by Packaging Outer Material, Market Share in 2012 vs. CAGR (2012–2017)
         ..................................................................................................................................................................................... 23
         Figure 11: Global Beverage Market Volume by Packaging Outer Type (million units). 2007–2017 ................................ 24
         Figure 12: Global Beverage Market Packaging by Outer Type, Market Share in 2012 vs. CAGR (2012–2017) ............. 25
         Figure 13: Heineken Cube ............................................................................................................................................ 28
         Figure 14: Innovative new label graphics increase shelf-appeal of beverage bottle ....................................................... 28
         Figure 15: Metallized paper labeling increase shelf appeal ............................................................................................ 29
         Figure 16: Lightweight tapered beer bottle .................................................................................................................... 30
         Figure 17: Lightweight glass bottle reduces carbon emissions ...................................................................................... 30
         Figure 18: Peroni lightweight glass ................................................................................................................................ 31
         Figure 19: Premium packaging for a vodka bottle .......................................................................................................... 31
         Figure 20: Sunny D square bottle .................................................................................................................................. 32
         Figure 21: DeepGrip® bottle ......................................................................................................................................... 32
         Figure 22: Easy Wine Glass .......................................................................................................................................... 33
         Figure 23: Easy Wine Glass .......................................................................................................................................... 33
         Figure 24: Dual chambered juice bottle ......................................................................................................................... 34
         Figure 25: Stacked Wine ..............................................................
								
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