Innovation in Beverage Packaging, 2013 - A review of recent trends, drivers and issues in global retail beverage packaging

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Issue Report
Innovation in Beverage Packaging, 2013
A review of recent trends, drivers and issues in global retail
beverage packaging

Reference Code: PK0005IS

Published: January 2014




     www.canadean-winesandspirits.com
                                                                                                          Innovation in Beverage Packaging, 2013
                                                                                                                                             Published: January 2014




Table of Contents
        1.      Executive Summary ................................................................................... 7
        2.      Key Mega Trends in Beverage and Packaging Markets ........................ 10
        2.1       Market drivers – Economic, Demographic, and Consumer Trends ..................... 10
        2.1.1     Economic Trends............................................................................................................... 10
        2.1.2     Demographic Trends ......................................................................................................... 11
        2.1.3     Consumer Trends .............................................................................................................. 11
        3.      Key Trends in the Global Beverage Market ............................................ 12
        3.1       Beverage Packaging Market Volume Dynamics ................................................. 12
        3.1.1     Glass is the most widely used Primary Pack Material ....................................................... 12
        3.1.2     Bottle is the most popular Pack Type ................................................................................ 14
        3.1.3     Plastic is the most used Main Closure Material ................................................................ 17
        3.1.4     Screw Top is the most popular Closure Type ................................................................... 19
        3.1.5     Paper & Board is the most used Outer Material ................................................................ 22
        3.1.6     Boxes are the most popular Outer Types.......................................................................... 24
        4.      Overview of Innovations in Packaging ................................................... 26
        4.1       Innovation Drivers .............................................................................................. 26
        4.1.1     Consumer Demands.......................................................................................................... 26
        4.1.2     Cost Reduction .................................................................................................................. 26
        4.1.3     Logistics Efficiency ............................................................................................................ 27
        4.1.4     Sustainability ..................................................................................................................... 27
        4.1.5     Legislation ......................................................................................................................... 27
        5.      Innovations in Glass Packaging.............................................................. 28
        5.1       Consumer Demands .......................................................................................... 28
        5.2       Cost Reduction .................................................................................................. 30
        5.3       Premiumisation .................................................................................................. 31
        6.      Innovations in Rigid Plastic Packaging .................................................. 32
        6.1       Consumer Demands .......................................................................................... 32
        6.2       Cost Reduction .................................................................................................. 36
        6.3       Sustainability ...................................................................................................... 39
        7.      Innovations in Flexible Packaging .......................................................... 42
        7.1       Consumer Demands .......................................................................................... 42
        7.2       Cost Reduction .................................................................................................. 43
        7.3       Logistics Efficiency ............................................................................................. 45
        7.4       Sustainability ...................................................................................................... 45
        8.      Innovations in Paper & Board Packaging............................................... 47



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 © Copyright Canadean, 2014 This product is licensed and is not to be photocopied.                                         Reference code: PK0005IS
                                                                                                     Innovation in Beverage Packaging, 2013
                                                                                                                                      Published: January 2014



       8.1        Consumer Demands .......................................................................................... 47
       8.2        Sustainability ...................................................................................................... 50
       8.3        Cost Reduction .................................................................................................. 51
       8.4        Logistics Efficiency ............................................................................................. 51
       9.      Innovation in Metal Packaging ................................................................ 52
       9.1        Consumer Demands .......................................................................................... 52
       9.2        Cost Reduction .................................................................................................. 57
       9.3        Sustainability ...................................................................................................... 59
       10. Innovation in Labeling ............................................................................. 60
       10.1       Consumer Demands .......................................................................................... 60
       10.2       Sustainability ...................................................................................................... 60
       11. Appendix ................................................................................................... 61
       11.1       Product Definitions ............................................................................................. 61
       11.1.1 Country Coverage and Regional Groupings ..................................................................... 61
       11.2       Package Definitions ........................................................................................... 61
       11.2.1 Primary Packaging ............................................................................................................ 61
       11.2.2 Outer Packaging ................................................................................................................ 63
       11.2.3 Pack Closures ................................................................................................................... 64
       11.3       About Canadean ................................................................................................ 65
       11.4       Disclaimer .......................................................................................................... 65




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© Copyright Canadean, 2014 This product is licensed and is not to be photocopied.                                    Reference code: PK0005IS
                                                                                                                                        Innovation in Beverage Packaging, 2013
                                                                                                                                                                                    Published: January 2014




List of Figures
         Figure 1: Global Beverage Market Primary Packaging by Packaging Material (million units), 2007–2017 ...................... 12
         Figure 2: Global Beverage Market Primary Packaging by Packaging Material, Market Share in 2012 vs. CAGR (2012–
         2017) ............................................................................................................................................................................ 13
         Figure 3: Global Beverage Market Primary Packaging by Packaging Type (million units), 2007–2017 .......................... 14
         Figure 4: Global Beverage Market Primary Packaging by Type, Market Share in 2012 vs. CAGR (2012–2017) ............ 15
         Figure 5: Global Beverage Market Volume by Packaging Closure Material (million units). 2007–2017 .......................... 17
         Figure 6: Global Beverage Market Primary Packaging by Closure Material, Market Share in 2012 vs. CAGR (2012–
         2017) ............................................................................................................................................................................ 18
         Figure 7: Global Beverage Market Volume by Packaging Closure Type (million units). 2007–2017 ............................... 19
         Figure 8: Global Beverage Market Primary Packaging by Closure Type, Market Share in 2012 vs. CAGR (2012–2017)20
         Figure 9: Global Beverage Market Volume by Packaging Outer Material (million units). 2007–2017 ............................. 22
         Figure 10: Global Beverage Market Volume by Packaging Outer Material, Market Share in 2012 vs. CAGR (2012–2017)
         ..................................................................................................................................................................................... 23
         Figure 11: Global Beverage Market Volume by Packaging Outer Type (million units). 2007–2017 ................................ 24
         Figure 12: Global Beverage Market Packaging by Outer Type, Market Share in 2012 vs. CAGR (2012–2017) ............. 25
         Figure 13: Heineken Cube ............................................................................................................................................ 28
         Figure 14: Innovative new label graphics increase shelf-appeal of beverage bottle ....................................................... 28
         Figure 15: Metallized paper labeling increase shelf appeal ............................................................................................ 29
         Figure 16: Lightweight tapered beer bottle .................................................................................................................... 30
         Figure 17: Lightweight glass bottle reduces carbon emissions ...................................................................................... 30
         Figure 18: Peroni lightweight glass ................................................................................................................................ 31
         Figure 19: Premium packaging for a vodka bottle .......................................................................................................... 31
         Figure 20: Sunny D square bottle .................................................................................................................................. 32
         Figure 21: DeepGrip® bottle ......................................................................................................................................... 32
         Figure 22: Easy Wine Glass .......................................................................................................................................... 33
         Figure 23: Easy Wine Glass .......................................................................................................................................... 33
         Figure 24: Dual chambered juice bottle ......................................................................................................................... 34
         Figure 25: Stacked Wine ..............................................................
				
DOCUMENT INFO
Description: Product Synopsis • “Innovation in Beverage Packaging 2013”is a detailed analysis of and insight into recent packaging innovations in the global beverage market related to key trends, drivers, and issues. • The report is a result of extensive research to provide a comprehensive understanding of the global beverage market and packaging consumption; this clearly establishes market trends, packaging dynamics, and areas of future growth. Introduction and Landscape Why was the report written? In an increasingly fast moving and competitive marketplace, innovation in packaging continues to play a key role in new product development and branding in the global beverage sector. This report clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence. What is the current market landscape and what is changing? Beverage markets continue to become more competitive and sophisticated as manufacturers and marketers increasingly look to develop products to satisfy regional preferences. Packaging innovation is required to meet the various and changing needs of all sections of the supply chain – from the manufacturer through to consumer – within an increasingly demanding regulatory environment. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future. What are the key drivers behind recent market changes? Packaging suppliers need to react to the changing demands of consumers and regulation in order to plan for the future. But, it’s not all cost reduction and light weighting. Packaging needs to adapt to a more complex picture of how consumption needs vary by product category and positioning. More specific product positioning by finished goods manufacturers and retailers in many cases means more specifically tailored packaging – creating opportunities for the industry. What makes this report unique and
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.